Nude Lip

Shoppers searched for this 510K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months

510K

Growth, 90 days vs prior 90

+2.0%

Conversion, latest week

2.3%

Market size, estimated

$111Ka year

Peak month

May2.0× the quietest month

Top search term

nyx lipstick154K searches a year

Listings sell for $9.33 on average, from $2.21 to $29.51. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $9.33 that is $933 to $2K a year per listing.

Average price

$9.33under the $15 to $100 sweet spot

Price range

$2.21–$29.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$933–$2K

Returns

1.2%of orders · Amazon United States median 2.1%

35% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #95 within Lips. It carries 26,464 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

35%

Prime listings

98%

Out of stock, average day

0.2%

Average rank

#95in Lips

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

26,464per listing

Listings tracked

49

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

55 months