Is nude lip profitable to sell on Amazon United States?

The niche generates $111K/yr across 49 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Skip it (43/100).

How competitive is the nude lip niche?

8 brands and 242 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in nude lip?

Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.2%.

When does demand for nude lip peak?

Demand peaks in Apr–May–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the nude lip niche?

Listings span $2.21–$29.51; the average listing price is $9.33 (sweet spot $15–$100). The average incumbent carries 26,464 reviews — the moat a new listing must climb.

nude lip

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Competition

Great36%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$2.21–$29.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$9.33

avg listing price — sweet spot $15–$100

Market size

Okay$111K

$111K/yr · 510K searches

Growth

Okay+2.0%

90-day search growth — must beat 0% to launch

Review moat

Bad26,464.41

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, nude lip is a $111K/yr Amazon United States market (510K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May–Dec. Verdict: Skip it — 43/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

nude lip market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $93K–$117K; units × avg price
Conversion rate: 2.3%
Avg BSR: #95
Page quality: 0%
Prime: 98%
Sponsored: 35%
Out of stock: 0.2%
Avg brand age: 55 months
Avg seller age: 131 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

8 falling

Sellers

242

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

36%

Top 20: 76%

Open market

NYX PROFESSIONAL MAKEUP80%
MAC7%
MAYBELLINE5%
wet n wild5%
Oulac1%
L'Oreal Paris1%
Open — no brand owns it (2 brands, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.0% search growth over the last 90 days.

Peak months: Apr, May, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top nude lip search terms

nyx lipstick154K/yr +10.0%0.7% conv.
nyx matte lipstick70K/yr +21.4%1.3% conv.
nyx soft matte lip cream37K/yr -1.3%1.5% conv.
nude lip29K/yr -4.5%0.9% conv.
nude matte lipstick28K/yr -14.9%2.0% conv.
nyx lipstick matte21K/yr +1.2%0.7% conv.
nyx matte14K/yr +32.9%1.1% conv.
nyx liquid lipstick18K/yr +1.3%0.7% conv.
nyx lip stick19K/yr -2.4%0.8% conv.
mac honeylove lipstick11K/yr +20.3%4.3% conv.

All search terms

Top nude lip products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NYX PROFESSIONAL MAKEUP Lip Lingerie XXL Matte Liquid Lipstick - Warm Up (Red Rose)

NYX PROFESSIONAL MAKEUP$9.744.4★17,249 rev

NYX PROFESSIONAL MAKEUP Fat Matte Lipstick Pigmented Smoothing & Non-Drying Lip Crayon Long Lasting Lip Makeup Vegan & Cruelty Free - Rose Robe (Rose Nude)

NYX PROFESSIONAL MAKEUP$11.824.3★775 rev

NYX PROFESSIONAL MAKEUP Soft Matte Lip Cream Lightweight Liquid Lipstick - Abu Dhabi (Deep Rose-Beige)

NYX PROFESSIONAL MAKEUP$6.344.3★45,120 rev

NYX PROFESSIONAL MAKEUP Soft Matte Lip Cream Lightweight Liquid Lipstick - London (Mid-Tone Beige)

NYX PROFESSIONAL MAKEUP$6.134.3★45,120 rev

NYX PROFESSIONAL MAKEUP Soft Matte Lip Cream Lightweight Liquid Lipstick - Budapest (Deep Mauve With Red Undertone)

NYX PROFESSIONAL MAKEUP$6.264.3★45,120 rev

Newest

by launch date

NYX PROFESSIONAL MAKEUP Fat Matte Lipstick Pigmented Smoothing & Non-Drying Lip Crayon Long Lasting Lip Makeup Vegan & Cruelty Free - Rose Robe (Rose Nude)

NYX PROFESSIONAL MAKEUP$11.82775 rev

2mo ago

MAC Ximal Sleek Satin Lipstick - 836 Fleshpot (Warm light beige flesh tone like nude) .12 Oz / 3.5 g

MAC$23.6141 rev

11mo ago

NYX PROFESSIONAL MAKEUP Smushy Matte Lip Balm Tinted Lip Moisturizer with Soft Matte Finish - Snuggle SZN (Blush Nude)

NYX PROFESSIONAL MAKEUP$8.271,252 rev

1y ago

MAC Macximal Silky Matte Lipstick Honeylove rose

MAC$27.5514 rev

2y ago

NYX PROFESSIONAL MAKEUP Lip Lingerie XXL Matte Liquid Lipstick - Untamable (Brick Red)

NYX PROFESSIONAL MAKEUP$9.1917,249 rev

4y ago

What buyers say about nude lip

What buyers praise and complain about, mined from review topics.

What buyers love

Color39%

“Color is accurate”

Soft Feel9%

“Goes on very smooth”

Moist/Dry6%

“Its moisturizing”

Value For Money6%

“Good price”

Durability5%

“Stays on all day”

Quality-Overall4%

“The price of $12 is reasonable for a quality product”

Ease Of Application3%

“smoothest application”

Texture/Consistency-Overall2%

“Great color and texture”

Smell2%

“pleasant berry scent”

Advertised Vs Actual Product1%

“As advertised”

What buyers complain about

Color26%

“Color is different”

Moist/Dry12%

“No moisture”

Durability6%

“won't last a month”

Smell3%

“with a very synthetic perfumey-ness”

Advertised Vs Actual Product3%

“False advertising”

Product Condition3%

“Received used product”

Quality-Overall2%

“It's cheap and it absolutely looks and feels even cheaper”

Ease Of Application2%

“Was not easy to apply”

Value For Money2%

“Cheap”

Adhesion/Stickiness2%

“Not Sticky”

Top return reasons

Color61%

Advertised Vs Actual Product11%

Stain Resistance5%

Product Condition4%

Moist/Dry3%