Nude Gel Polish

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

+9.1%

Conversion, latest week

4.6%

Market size, estimated

$1.1Ma year

Peak month

June1.7× the quietest month

Top search term

nude gel polish1.0M searches a year

Listings sell for $8.68 on average, from $3.08 to $25.30. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $8.68 that is $17K to $22K a year per listing.

Average price

$8.68under the $15 to $100 sweet spot

Price range

$3.08–$25.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,000–2,500

Revenue per listing a year

$17K–$22K

Returns

1.3%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #59 within Gel Polish. It carries 13,599 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

99%

Out of stock, average day

0.7%

Average rank

#59in Gel Polish

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

13,599per listing

Listings tracked

67

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

53 months