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Nude Eyeliner

Fail

The average product has 14,156 reviews to catch up to, so Nude Eyeliner is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$236K/yr218K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
74%top-5 click share · 16 brands · 76 sellers

Flapen Score

Nude Eyeliner against its category

The dotted line is the Beauty & Personal Care average. Past it, Nude Eyeliner is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nude Eyeliner market on Amazon at a glance

Shoppers on Amazon United States searched for Nude Eyeliner 218K times last year and spent an estimated $236K. The top 5 brands take 74% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $236K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
11.9%
Market size, estimated
$236Ka year
Peak month
September1.4× the quietest month
Top search term
nude eyeliner96K searches a year

02 · Price

A sale here is worth $9.08.

Listings sell for $9.08 on average, from $2.55 to $22.25. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $9.08 that is $14K to $18K a year per listing.

Average price
$9.08under the $15 to $100 sweet spot
Price range
$2.55–$22.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$14K–$18K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Eyes. It carries 14,156 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#72in Eyes
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
14,156per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Nude Eyeliner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

16 rising

Sellers

76

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

21%

  • Brand 121%
  • Brand 218%
  • Brand 317%
  • Brand 412%
  • Brand 56%
  • Brand 64%

Demand

Nude Eyeliner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Nude Eyeliner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nude eyeliner96K/yr
  • fake awake25K/yr
  • tarte fake awake19K/yr
  • beige eyeliner18K/yr
  • peach eyeliner6K/yr
  • beige eyeliner for waterline4K/yr
  • nude eye pencil6K/yr
  • nude waterline eyeliner4K/yr
  • light eyeliner5K/yr
  • fake awake eyeliner4K/yr

Reviews and returns

What reviews say buyers love and hate about Nude Eyeliner

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
15%of negative reviews mention “Durability”
1.2%of orders come back
“Breaks easily”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nude Eyeliner questions

Answered from the same tracked data.