nude eyeliner
Skip itA deep review moat (14,156 avg reviews) — this niche doesn't clear our bar today.
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$236K$236K/yr · 218K searches
Price range
Okay$2.55–$22.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.08avg listing price — sweet spot $15–$100
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad14,156.31avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, nude eyeliner is a $236K/yr Amazon United States market (218K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
nude eyeliner market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- $182K–$227K
- units × avg price
- Conversion rate
- 11.9%
- Avg BSR
- #72
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
16 rising
Sellers
76
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
21%
- Tarte21%
- Essence Cosmetics18%
- NYX PROFESSIONAL MAKEUP17%
- L'Oreal Paris12%
- e.l.f.6%
- ColourPop4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top nude eyeliner search terms
- nude eyeliner96K/yr
- fake awake25K/yr
- tarte fake awake19K/yr
- beige eyeliner18K/yr
- peach eyeliner6K/yr
- beige eyeliner for waterline4K/yr
- nude eye pencil6K/yr
- nude waterline eyeliner4K/yr
- light eyeliner5K/yr
- fake awake eyeliner4K/yr
Top nude eyeliner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
tarte fake awake eye highlight Highlighter Pencil for Eyes & Brows Longwear Vegan & Cruelty-Free full size nude
Tarte$21.634.4★861 rev
essence | Stay & Play Gel Eyeliner | Super Soft Gel-like Texture | Waterproof & Longlasting | Vegan & Cruelty Free (03 Silky Nude)
Essence Cosmetics$4.814.3★5,082 rev
NYX PROFESSIONAL MAKEUP Mechanical Eye Pencil Vivid Rich Mechanical Creamy Retractable Eyeliner - Quartz Queen White Eyeliner
NYX PROFESSIONAL MAKEUP$6.124.5★103,040 rev
LOreal Paris Infallible Grip Mechanical Gel Eyeliner Pencil Smudge-Resistant Waterproof Eye Makeup with Up to 36HR Wear Bright Nude 0.01 Oz
L'Oreal Paris$9.234.5★5,585 rev
e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Beige Flag
e.l.f.$3.774.4★3,865 rev
Newest
by launch date
Okerker Nude Matte Gel Eyeliner Pencil Waterproof Smudge-proof Long Lasting Plum Eye Liner High-Pigmented Smooth Creamy Formula for Mature Women Eyes Makeup Pen with Sharpener
Okerker$7.08195 rev
Wugbc 2 PCS Nude Waterline Eyeliner Pencil Cream Gel Eyeliner Smooth Waterproof Smudge-Proof Lasting Ultra-Pigmented Eye Brightener Pen with Sharpener Makeup for women Multi-Use Eye Liner Crayon
Wugbc$7.14127 rev
e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Beige Flag
e.l.f.$3.773,865 rev
Julep When Pencil Met Gel Sharpenable Multi-Use Longwear Eyeliner Pencil -Nude Matte- Transfer-Proof - High Performance Liner
Julep$11.5923,241 rev
tarte fake awake eye highlight Highlighter Pencil for Eyes & Brows Longwear Vegan & Cruelty-Free full size white
tarte$22.25861 rev
Trending
90-day click momentumOkerker Nude Matte Gel Eyeliner Pencil Waterproof Smudge-proof Long Lasting Plum Eye Liner High-Pigmented Smooth Creamy Formula for Mature Women Eyes Makeup Pen with Sharpener
Okerker$7.083.9★
Julep When Pencil Met Gel Sharpenable Multi-Use Longwear Eyeliner Pencil -Nude Matte- Transfer-Proof - High Performance Liner
Julep$11.594.1★
Maybelline Tattoo Studio Sharpenable Gel Pencil Waterproof Eyeliner Long-Lasting Eyeliner With Smooth Gel Pigments For Up To 36HR Wear Biscotti Cream 1 Count
MAYBELLINE$7.484.4★
tarte fake awake eye highlight Highlighter Pencil for Eyes & Brows Longwear Vegan & Cruelty-Free full size white
tarte$22.254.4★
Wugbc 2 PCS Nude Waterline Eyeliner Pencil Cream Gel Eyeliner Smooth Waterproof Smudge-Proof Lasting Ultra-Pigmented Eye Brightener Pen with Sharpener Makeup for women Multi-Use Eye Liner Crayon
Wugbc$7.144.0★
What buyers say about nude eyeliner
What buyers praise and complain about, mined from review topics.What buyers love
“Unique color”
“I love these so creamy they are perfect”
“Good quality”
“Lasts a decent length of time with regular use”
“Budget friendly”
“brightens your eyes”
“Exactly what I wanted”
“This eyeliner is retractable, which, to me, is the best type”
“Easy to apply”
“easy to use”
What buyers complain about
“Breaks easily”
“Cheap”
“Very irritating to my eyes”
“Not stark white”
“dries with a crust finish”
“It didn't work for me”
“isnt very much product for the cost”
“Breaks easily”
“the darker liner was making them appear smaller”
“Waste”
Top return reasons
Common questions
- Is nude eyeliner profitable to sell on Amazon United States?
- The niche generates $236K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the nude eyeliner niche?
- 16 brands and 76 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in nude eyeliner?
- Top complaints mined from reviews: Durability, Quality-Overall, Allergies. The return rate is 1.2%.
- When does demand for nude eyeliner peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the nude eyeliner niche?
- Listings span $2.55–$22.25; the average listing price is $9.08 (sweet spot $15–$100). The average incumbent carries 14,156 reviews — the moat a new listing must climb.