Nude Eyeliner
FailThe average product has 14,156 reviews to catch up to, so Nude Eyeliner is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $236K/yr218K searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 74%top-5 click share · 16 brands · 76 sellers
Flapen Score
Nude Eyeliner against its category
The dotted line is the Beauty & Personal Care average. Past it, Nude Eyeliner is stronger. Inside it, weaker.
Market
The Nude Eyeliner market on Amazon at a glance
Shoppers on Amazon United States searched for Nude Eyeliner 218K times last year and spent an estimated $236K. The top 5 brands take 74% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $236K a year.
- Searches, last 12 months
- 218K
- Growth, 90 days vs prior 90
- -4.3%
- Conversion, latest week
- 11.9%
- Market size, estimated
- $236Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- nude eyeliner96K searches a year
02 · Price
A sale here is worth $9.08.
Listings sell for $9.08 on average, from $2.55 to $22.25. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $9.08 that is $14K to $18K a year per listing.
- Average price
- $9.08under the $15 to $100 sweet spot
- Price range
- $2.55–$22.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $14K–$18K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Eyes. It carries 14,156 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #72in Eyes
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 14,156per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Nude Eyeliner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
tarte fake awake eye highlight Highlighter Pencil for Eyes & Brows Longwear Vegan & Cruelty-Free full size nude
- Price
- $21.63
- Rating
- 4.4/5
- Reviews
- 861
- Age
- 9y ago

essence | Stay & Play Gel Eyeliner | Super Soft Gel-like Texture | Waterproof & Longlasting | Vegan & Cruelty Free (03 Silky Nude)
- Price
- $4.81
- Rating
- 4.3/5
- Reviews
- 5,082
- Age
- 3y ago

NYX PROFESSIONAL MAKEUP Mechanical Eye Pencil Vivid Rich Mechanical Creamy Retractable Eyeliner - Quartz Queen White Eyeliner
- Price
- $6.12
- Rating
- 4.5/5
- Reviews
- 103,040
- Age
- 14y ago

LOreal Paris Infallible Grip Mechanical Gel Eyeliner Pencil Smudge-Resistant Waterproof Eye Makeup with Up to 36HR Wear Bright Nude 0.01 Oz
- Price
- $9.23
- Rating
- 4.5/5
- Reviews
- 5,585
- Age
- 3y ago

e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Beige Flag
- Price
- $3.77
- Rating
- 4.4/5
- Reviews
- 3,865
- Age
- 1y ago
Trending
estimated 90-day click momentum
Okerker Nude Matte Gel Eyeliner Pencil Waterproof Smudge-proof Long Lasting Plum Eye Liner High-Pigmented Smooth Creamy Formula for Mature Women Eyes Makeup Pen with Sharpener
- Price
- $7.08
- Rating
- 3.9/5
- Reviews
- 195
- Age
- 5mo ago

Julep When Pencil Met Gel Sharpenable Multi-Use Longwear Eyeliner Pencil -Nude Matte- Transfer-Proof - High Performance Liner
- Price
- $11.59
- Rating
- 4.1/5
- Reviews
- 23,241
- Age
- 1y ago

Maybelline Tattoo Studio Sharpenable Gel Pencil Waterproof Eyeliner Long-Lasting Eyeliner With Smooth Gel Pigments For Up To 36HR Wear Biscotti Cream 1 Count
- Price
- $7.48
- Rating
- 4.4/5
- Reviews
- 36,243
- Age
- 2y ago

tarte fake awake eye highlight Highlighter Pencil for Eyes & Brows Longwear Vegan & Cruelty-Free full size white
- Price
- $22.25
- Rating
- 4.4/5
- Reviews
- 861
- Age
- 1y ago

Wugbc 2 PCS Nude Waterline Eyeliner Pencil Cream Gel Eyeliner Smooth Waterproof Smudge-Proof Lasting Ultra-Pigmented Eye Brightener Pen with Sharpener Makeup for women Multi-Use Eye Liner Crayon
- Price
- $7.14
- Rating
- 4.0/5
- Reviews
- 127
- Age
- 9mo ago
Newest
by launch date
Okerker Nude Matte Gel Eyeliner Pencil Waterproof Smudge-proof Long Lasting Plum Eye Liner High-Pigmented Smooth Creamy Formula for Mature Women Eyes Makeup Pen with Sharpener
- Price
- $7.08
- Rating
- 3.9/5
- Reviews
- 195
- Age
- 5mo ago

Wugbc 2 PCS Nude Waterline Eyeliner Pencil Cream Gel Eyeliner Smooth Waterproof Smudge-Proof Lasting Ultra-Pigmented Eye Brightener Pen with Sharpener Makeup for women Multi-Use Eye Liner Crayon
- Price
- $7.14
- Rating
- 4.0/5
- Reviews
- 127
- Age
- 9mo ago

e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Beige Flag
- Price
- $3.77
- Rating
- 4.4/5
- Reviews
- 3,865
- Age
- 1y ago

Julep When Pencil Met Gel Sharpenable Multi-Use Longwear Eyeliner Pencil -Nude Matte- Transfer-Proof - High Performance Liner
- Price
- $11.59
- Rating
- 4.1/5
- Reviews
- 23,241
- Age
- 1y ago

tarte fake awake eye highlight Highlighter Pencil for Eyes & Brows Longwear Vegan & Cruelty-Free full size white
- Price
- $22.25
- Rating
- 4.4/5
- Reviews
- 861
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
16 rising
Sellers
76
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
21%
- Tarte21%
- Essence Cosmetics18%
- NYX PROFESSIONAL MAKEUP17%
- L'Oreal Paris12%
- e.l.f.6%
- ColourPop4%
Demand
Nude Eyeliner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Nude Eyeliner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nude eyeliner96K/yr
- fake awake25K/yr
- tarte fake awake19K/yr
- beige eyeliner18K/yr
- peach eyeliner6K/yr
- beige eyeliner for waterline4K/yr
- nude eye pencil6K/yr
- nude waterline eyeliner4K/yr
- light eyeliner5K/yr
- fake awake eyeliner4K/yr
Reviews and returns
What reviews say buyers love and hate about Nude Eyeliner
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nude Eyeliner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









