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Nuance Salma Hayek

Maybe

Products sell for $17.96 on average, inside the sweet spot. But the top 5 brands take 93% of clicks, so Nuance Salma Hayek is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$154K/yr121K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
59%top-5 click share · 8 brands · 59 sellers

Flapen Score

Nuance Salma Hayek against its category

The dotted line is the Beauty & Personal Care average. Past it, Nuance Salma Hayek is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nuance Salma Hayek market on Amazon at a glance

Shoppers on Amazon United States searched for Nuance Salma Hayek 121K times last year and spent an estimated $154K. The top 5 brands take 93% of clicks. Demand peaks in Sep–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $154K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
7.1%
Market size, estimated
$154Ka year
Peak month
September2.5× the quietest month
Top search term
tepezcohuite cream49K searches a year

02 · Price

A sale here is worth $17.96.

Listings sell for $17.96 on average, from $9.35 to $25.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.96 that is $4K to $9K a year per listing.

Average price
$17.96inside the $15 to $100 sweet spot
Price range
$9.35–$25.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #994 within Face Moisturizers. It carries 892 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#994in Face Moisturizers
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
892per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Nuance Salma Hayek products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$15K$31K$46K$62K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

59

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

4%

  • Del Indio Papago60%
  • Indio Papago22%
  • RakRlek4%
  • Imagine Dermatology4%
  • Plantimex3%
  • Evergreen Herbs3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Nuance Salma Hayek search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.5×

Search terms

Top Nuance Salma Hayek search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tepezcohuite cream49K/yr
  • tepezcohuite35K/yr
  • tepezcohuite cream from mexico original12K/yr
  • crema de tepezcohuite5K/yr
  • del indio papago5K/yr
  • mexican face cream3K/yr
  • indio papago3K/yr
  • crema tepezcohuite original3K/yr
  • tepezcohuite face cream3K/yr
  • del indio papago night cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Nuance Salma Hayek

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry13%−0.12

His skin is very dry

Dry product

it looked partially dried out

Leak-Proof10%

spilled all over

the cream leaked out

Recieved product, when i opened the box the item was leaking

Smell8%+0.71

didn't smell right

Smell Is Far Too Strong

to me the smell is a little strange

Advertised Vs Actual Product8%−0.10

this seems like a totally different product

the night cream is not supposed look like this

Not as advertised

Allergies8%−0.04

Gave me rash

I get bad eye allergies

My skin is too sensitive

Love

Soft Feel17%

Makes my skin so soft

Softens my skin

Skin so soft and smooth

Smell16%+0.71

It smells divine

Has a nice light Fragrance

Smells good

Suitability Combination Skin10%+0.86

perfect for sensitive skin

I love the way it makes my skin feel

The changes I am seeing on my skin are all positive

Moist/Dry10%−0.12

Very hydrating

It is very moisturizing

Very nice moisturizer

Value For Money7%+0.16

it's reasonably priced

Very reasonable price, too

It was a great price

Return

1.8% Return rate 14% Fixable by listing

Smell21%█▃▄▅▆▃

didn't smell right

Smell Is Far Too Strong

to me the smell is a little strange

Leak-Proof16%▂▄▄▅▄█

spilled all over

the cream leaked out

Recieved product, when i opened the box the item was leaking

Moist/Dry10%▃▇█▆▂▂

His skin is very dry

Dry product

it looked partially dried out

Product Condition6%▆▅█▄▆▄

arrive and it was open already and some came out

In fact, some of the cream seemed old and dry

Advertised Vs Actual Product6%▇█▃▄▄▇

this seems like a totally different product

the night cream is not supposed look like this

Not as advertised

FAQ

Common Nuance Salma Hayek questions

Answered from the same tracked data.