Is noxzema shaving cream profitable to sell on Amazon United States?

The niche generates $770K/yr across 5 tracked products. 90-day search growth is -0.4%. Flapen's verdict: Skip it (44/100).

How competitive is the noxzema shaving cream niche?

1 brands and 25 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in noxzema shaving cream?

Top complaints mined from reviews: Dispensing Mechanism, Quality-Overall, Ingredients-Overall. The return rate is 0.0%.

When does demand for noxzema shaving cream peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the noxzema shaving cream niche?

Listings span $11.66–$20.91; the average listing price is $15.00 (sweet spot $15–$100). The average incumbent carries 7,696 reviews — the moat a new listing must climb.

noxzema shaving cream

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible18.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.00

avg listing price — sweet spot $15–$100

Market size

Good$770K

$770K/yr · 274K searches

Price range

Good$11.66–$20.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-0.4%

90-day search growth — must beat 0% to launch

Review moat

Bad7,695.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, noxzema shaving cream is a $770K/yr Amazon United States market (274K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

noxzema shaving cream market data

Units sold / yr: 50K–60K; avg 10,000–12,500/product
Revenue / yr: $750K–$900K; units × avg price
Conversion rate: 18.7%
Avg BSR: #16
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 101 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

NIVEA MEN100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top noxzema shaving cream search terms

nivea shaving cream110K/yr +1.8%19.1% conv.
nivea shave gel30K/yr +0.1%20.4% conv.
nivea shaving gel15K/yr -0.7%12.4% conv.
nivea men sensitive shave gel16K/yr -4.2%19.0% conv.
nivea sensitive shave gel13K/yr -4.2%21.1% conv.
nivea shaving cream sensitive men16K/yr -9.1%9.8% conv.
nivea shave8K/yr +31.8%4.0% conv.
shaving cream nivea8K/yr +2.8%19.0% conv.
nivea shave cream8K/yr +4.9%9.8% conv.
nivia shaving cream mens8K/yr -20.1%23.8% conv.

All search terms

Top noxzema shaving cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NIVEA MEN Sensitive Shave Gel Shaving Gel for Men with Sensitive Skin Enriched with VitaminPro Complex 7 Oz Can Pack of 3

NIVEA MEN$11.664.7★23,746 rev

NIVEA MEN Sensitive Cool Shave Gel for Sensitive Skin Alcohol Free Shaving Gel with Chamomile Extract 7 Oz Can Pack of 3

NIVEA MEN$14.224.7★4,828 rev

NIVEA MEN Sensitive Shave Foam with Vitamin E Soothing Chamomile and Witch Hazel Extracts 6 Pack of 7 Oz Cans

NIVEA MEN$20.914.7★6,001 rev

NIVEA MEN Maximum Hydration Shave Gel with Aloe Vera and Provitamin B5 Shaving Gel for Men 7 Oz Can Pack of 3

NIVEA MEN$15.894.7★1,914 rev

NIVEA MEN Sensitive Shaving Set for Men Sensitive Shave Gel (7 Oz) + Soothing Post Shave Balm Aftershave (3.3 Fl Oz) Enriched with Chamomile Extract and Vitamin E For Sensitive Skin

NIVEA MEN$12.344.8★1,990 rev

Newest

by launch date

NIVEA MEN Sensitive Shaving Set for Men Sensitive Shave Gel (7 Oz) + Soothing Post Shave Balm Aftershave (3.3 Fl Oz) Enriched with Chamomile Extract and Vitamin E For Sensitive Skin

NIVEA MEN$12.341,990 rev

5y ago

NIVEA MEN Maximum Hydration Shave Gel with Aloe Vera and Provitamin B5 Shaving Gel for Men 7 Oz Can Pack of 3

NIVEA MEN$15.891,914 rev

12y ago

NIVEA MEN Sensitive Cool Shave Gel for Sensitive Skin Alcohol Free Shaving Gel with Chamomile Extract 7 Oz Can Pack of 3

NIVEA MEN$14.224,828 rev

12y ago

NIVEA MEN Sensitive Shave Foam with Vitamin E Soothing Chamomile and Witch Hazel Extracts 6 Pack of 7 Oz Cans

NIVEA MEN$20.916,001 rev

13y ago

NIVEA MEN Sensitive Shave Gel Shaving Gel for Men with Sensitive Skin Enriched with VitaminPro Complex 7 Oz Can Pack of 3

NIVEA MEN$11.6623,746 rev

13y ago

What buyers say about noxzema shaving cream

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“The gel itself is good quality”

Value For Money16%

“Good value for the money”

Soft Feel11%

“Smooth”

Smell9%

“Nice fragrance”

Lather6%

“Tremendous lather and gives excellent comfort in your shaving routine”

Thickness5%

“The thickest, richest gel I've ever found in my 55 years of shaving”

Ease Of Use4%

“Overall, its a simple product”

Moist/Dry4%

“does not dry out my skin”

Efficiency3%

“Works very well”

Suitability Combination Skin2%

“Perfect for sensitive skin”

What buyers complain about

Dispensing Mechanism12%

“Bad dispensing cans, very bad”

Quality-Overall8%

“Bad batch”

Ingredients-Overall8%

“Product formulation has changed”

Smell7%

“New misgendered scent”

Eco Friendliness6%

“This lasted biodegradable formula sucks”

Sensitivity-Overall5%

“soon turns into an inconsistent foam that is not suitable for sensitive skin”

Dilute/Watery5%

“when used came out like water”

Lather4%

“It does not foam up like normal”

Functionality-Overall3%

“Doesnt come out of can”

Value For Money3%

“A bit expensive for its utility”

Common questions

Is noxzema shaving cream profitable to sell on Amazon United States?: The niche generates $770K/yr across 5 tracked products. 90-day search growth is -0.4%. Flapen's verdict: Skip it (44/100).
How competitive is the noxzema shaving cream niche?: 1 brands and 25 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in noxzema shaving cream?: Top complaints mined from reviews: Dispensing Mechanism, Quality-Overall, Ingredients-Overall. The return rate is 0.0%.
When does demand for noxzema shaving cream peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the noxzema shaving cream niche?: Listings span $11.66–$20.91; the average listing price is $15.00 (sweet spot $15–$100). The average incumbent carries 7,696 reviews — the moat a new listing must climb.