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Noxzema Shaving Cream

Fail

The top 5 products take 100% of clicks, so Noxzema Shaving Cream is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$770K/yr274K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
100%top-5 click share · 1 brands · 25 sellers

Flapen Score

Noxzema Shaving Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Noxzema Shaving Cream is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Noxzema Shaving Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Noxzema Shaving Cream 274K times last year and spent an estimated $770K. One brand takes every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 18.7% of those searches ended in a purchase.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $770K a year.

Searches, last 12 months
274K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
18.7%
Market size, estimated
$770Ka year
Peak month
September1.6× the quietest month
Top search term
nivea shaving cream110K searches a year

02 · Price

A sale here is worth $15.00.

Listings sell for $15.00 on average, from $11.66 to $20.91. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 10,000 to 12,500 of them. At $15.00 that is $150K to $188K a year per listing.

Average price
$15.00inside the $15 to $100 sweet spot
Price range
$11.66–$20.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
10,000–12,500
Revenue per listing a year
$150K–$188K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Men's. It carries 7,696 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Men's
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
7,696per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 101 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
101 months

Products

Top Noxzema Shaving Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Noxzema Shaving Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Noxzema Shaving Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nivea shaving cream110K/yr
  • nivea shave gel30K/yr
  • nivea shaving gel15K/yr
  • nivea men sensitive shave gel16K/yr
  • nivea sensitive shave gel13K/yr
  • nivea shaving cream sensitive men16K/yr
  • nivea shave8K/yr
  • shaving cream nivea8K/yr
  • nivea shave cream8K/yr
  • nivia shaving cream mens8K/yr

Reviews and returns

What reviews say buyers love and hate about Noxzema Shaving Cream

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Dispensing Mechanism”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad dispensing cans, very bad”
A buyer, on “Dispensing Mechanism”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Noxzema Shaving Cream questions

Answered from the same tracked data.