Is now castor oil profitable to sell on Amazon United States?

The niche generates $67K/yr across 8 tracked products. 90-day search growth is -16.9%. Flapen's verdict: Skip it (36/100).

How competitive is the now castor oil niche?

5 brands and 354 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in now castor oil?

Top complaints mined from reviews: Smell, Thickness, Oily/Greasy. The return rate is 0.7%.

When does demand for now castor oil peak?

Demand peaks in Jan–Feb–Aug; the busiest month runs 2.2× the quietest.

What does it cost to enter the now castor oil niche?

Listings span $5.22–$33.87; the average listing price is $13.72 (sweet spot $15–$100). The average incumbent carries 17,623 reviews — the moat a new listing must climb.

now castor oil

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.22–$33.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.72

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad17,622.75

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$67K

$67K/yr · 38K searches

Growth

Bad-16.9%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, now castor oil is a $67K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Aug. Verdict: Skip it — 36/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

now castor oil market data

Units sold / yr: 5K–6K; avg 500–750/product
Revenue / yr: $69K–$82K; units × avg price
Conversion rate: 12.8%
Avg BSR: #255
Page quality: 0%
Prime: 100%
Sponsored: 38%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

354

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

NOW Foods70%
GreenIVe13%
Handcraft Blends9%
NOW4%
Home Health4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.

Peak months: Jan, Feb, Aug · busiest ÷ quietest = 2.2×

Open Trend

Top now castor oil search terms

now castor oil13K/yr -4.4%11.2% conv.
castor oil for soap making10K/yr -26.1%9.1% conv.
castor oil 32 oz5K/yr -13.1%3.5% conv.
castor oil now4K/yr +3.4%11.9% conv.
now solutions castor oil3K/yr -11.4%12.3% conv.
now castor oil organic3K/yr -58.1%13.4% conv.

All search terms

Top now castor oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NOW Foods Solutions Castor Oil 100% Pure Versatile Skin Care Multi-Purpose Skin Softener 16-Ounce

NOW Foods$7.424.7★17,175 rev

Handcraft Blends$9.794.6★57,271 rev

NOW Solutions Organic Castor Oil 100% Pure Versatile Skin Care Multi-Purpose Skin Softener 16-Ounce

NOW Foods$11.034.8★187 rev

GreenIVe 100% Pure Castor Oil Cold-Pressed Hexane-Free Hair Eyebrows Eyelashes Skin Moisturizer Castor Pack Wrap Oil Bulk Bottle (1 Gallon)

GreenIVe$33.874.6★17,935 rev

GreenIVe 100% Pure Castor Oil 32 Fl oz

GreenIVe$17.164.6★17,935 rev

Newest

by launch date

NOW Solutions Organic Castor Oil 100% Pure Versatile Skin Care Multi-Purpose Skin Softener 16-Ounce

NOW Foods$11.03187 rev

1y ago

GreenIVe 100% Pure Castor Oil Cold-Pressed Hexane-Free Hair Eyebrows Eyelashes Skin Moisturizer Castor Pack Wrap Oil Bulk Bottle (1 Gallon)

GreenIVe$33.8717,935 rev

7y ago

GreenIVe 100% Pure Castor Oil 32 Fl oz

GreenIVe$17.1617,935 rev

7y ago

Handcraft Blends$9.7957,271 rev

9y ago

NOW Foods Solutions Castor Oil 100% Pure Versatile Skin Care Multi-Purpose Skin Softener 4-Ounce

NOW$5.2217,068 rev

9y ago

What buyers say about now castor oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“consistent quality”

Value For Money11%

“Great value”

Advertised Vs Actual Product6%

“As described”

Moist/Dry5%

“Great moisturizer”

Soft Feel4%

“Smooth”

Thickness4%

“Nice and thick”

Oily/Greasy4%

“Thick and oily”

Smell4%

“It smells divine”

Suitability Dry Skin3%

“Works great on my super dry skin”

Suitability Combination Skin3%

“Good for Skin”

What buyers complain about

Smell15%

“Weird smell”

Thickness11%

“Lack of thickness”

Oily/Greasy7%

“Its very oily”

Adhesion/Stickiness6%

“It is a thick liquid so expect it to be sticky”

Leak-Proof5%

“significant oil leaked out”

Allergies4%

“Horrific allergic reaction”

Quality-Overall3%

“Didnt seem to be the same quality as the 1st bottle I purchased”

Value For Money3%

“Just not worth it”

Size-Overall3%

“Its a very large size”

Ingredients-Overall3%

“too much fennel not enough castor”

Top return reasons

Advertised Vs Actual Product18%

Smell16%

Leak-Proof16%

Size-Overall8%

Oily/Greasy7%

Material Quality5%

Functionality-Overall4%