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Nourishmax

Maybe

Shoppers spend $8.2M a year here. But the top 5 brands take 100% of clicks, so Nourishmax is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 48
Market size
$8.2M/yr1.4M searches / yr
90-day growth
+68.8%search demand this quarter
Competition
94%top-5 click share · 4 brands · 15 sellers

Flapen Score

Nourishmax against its category

The dotted line is the Beauty & Personal Care average. Past it, Nourishmax is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nourishmax market on Amazon at a glance

Shoppers on Amazon United States searched for Nourishmax 1.4M times last year and spent an estimated $8.2M. All 4 brands take every click. Demand peaks in Jul–Aug–Oct. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +68.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.2M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+68.8%
Conversion, latest week
10.2%
Market size, estimated
$8.2Ma year
Peak month
July9.5× the quietest month
Top search term
vibrance super c serum for women over 70385K searches a year

02 · Price

A sale here is worth $56.54.

Listings sell for $56.54 on average, from $21.04 to $109.44. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At $56.54 that is $848K to $1.1M a year per listing.

Average price
$56.54inside the $15 to $100 sweet spot
Price range
$21.04–$109.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
15,000–20,000
Revenue per listing a year
$848K–$1.1M
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #160 within Serums. It carries 11,154 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#160in Serums
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
11,154per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Nourishmax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

$0$1.2M$2.5M$3.7M$4.9M1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Vibriance66%
  • MAELOVE16%
  • Mad Hippie12%
  • ZAYUU6%

Demand

Nourishmax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '25Prime Day '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Oct · busiest ÷ quietest = 9.5×

Search terms

Top Nourishmax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vibrance super c serum for women over 70385K/yr
  • vibriance super c serum174K/yr
  • mad hippie vitamin c serum154K/yr
  • vibrance super c serum97K/yr
  • maelove103K/yr
  • vibriance super c serum for women over 7071K/yr
  • maelove the glow maker serum66K/yr
  • vibrance67K/yr
  • maelove vitamin c serum63K/yr
  • vibrance c serum for women over 7040K/yr

Reviews and returns

What reviews say buyers love and hate about Nourishmax

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies16%−0.16

Rash

Allergic Reaction

Irritating

Value For Money13%−0.02

A little expensive

Cost increase

Very expensive

Wrinkles5%−0.02

I think the wrinkles are smaller

I cant see that the wrinkles are disappearing

Wrinkles there

Symptom Reduction5%−0.04

Saw no difference after using

Don't seen any change yet

not seeing/feeling any improvement

Functionality-Overall4%−0.04

Not effective

Didnt work

Pump does not work well

Love

Suitability Combination Skin16%+1.15

Really good for my skin

works well on my sensitive skin

Great for my sensitive skin

Soft Feel13%

My skin feels smooth

Makes my skin soft

Goes on smooth

Quality-Overall12%+0.67

Excellent Product

has quality ingredients

Good product I use daily

Smell8%

Delightful citrusy scent

Great smell

Its citrus scent is pleasant

Moist/Dry7%+0.21

dries nicely

Great hydration

Great Moisturizer

Return

0.7% Return rate 31% Fixable by listing

Color10%▅█▄▄▄█
Motor Power9%▃▆▄▆█▄
Smell9%▄█▅█▆▄

Too Much Fragrance

Smells purely of rubbing alcohol

have a heavy fragrance

Functionality-Overall9%█▃▄▅▄▅

Not effective

Didnt work

Pump does not work well

Advertised Vs Actual Product8%▆▄▃█▆▅

doesn't do what is advertised

Not as advertised

The description is wrong

FAQ

Common Nourishmax questions

Answered from the same tracked data.