Nourishing Nail Polish

Shoppers searched for this 439K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

439K

Growth, 90 days vs prior 90

+7.5%

Conversion, latest week

15.9%

Market size, estimated

$1.0Ma year

Peak month

June2.4× the quietest month

Top search term

jojoba oil for nails87K searches a year

Listings sell for $14.77 on average, from $8.62 to $40.59. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $14.77 that is $59K to $74K a year per listing.

Average price

$14.77under the $15 to $100 sweet spot

Price range

$8.62–$40.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

4,000–5,000

Revenue per listing a year

$59K–$74K

Returns

0.7%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Face Oil. It carries 28,880 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#15in Face Oil

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

28,880per listing

Listings tracked

12

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

63 months