Is nounou shampoo and conditioner profitable to sell on Amazon United States?

The niche generates $178K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.3%. Flapen's verdict: Skip it (47/100).

How competitive is the nounou shampoo and conditioner niche?

1 brands and 3 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

When does demand for nounou shampoo and conditioner peak?

Demand peaks in Oct; the busiest month runs 1.5× the quietest.

What does it cost to enter the nounou shampoo and conditioner niche?

Listings span $15.97–$58.74; the average listing price is $35.92 (sweet spot $15–$100). The average incumbent carries 2,930 reviews — the moat a new listing must climb.

nounou shampoo and conditioner

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$35.92

avg listing price — sweet spot $15–$100

Price range

Incredible$15.97–$58.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Growth

Okay+17.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$178K

$178K/yr · 40K searches

Review moat

Okay2,929.71

avg incumbent reviews — the moat a new listing must climb

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, nounou shampoo and conditioner is a $178K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

nounou shampoo and conditioner market data

Units sold / yr: 5K–6K; avg 500–750/product
Revenue / yr: $180K–$216K; units × avg price
Conversion rate: 12.3%
Avg BSR: #448
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.2%
Avg brand age: 69 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Davines100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.3% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.5×

Open Trend

Top nounou shampoo and conditioner search terms

nounou shampoo20K/yr +9.3%13.5% conv.
davines nounou7K/yr +72.2%8.8% conv.
davines nounou shampoo5K/yr +4.6%10.5% conv.
nounou5K/yr +26.9%5.9% conv.
nounou shampoo and conditioner2K/yr +25.5%8.2% conv.
nou nou shampoo and conditioner1K/yr -41.2%17.9% conv.

All search terms

Top nounou shampoo and conditioner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Davines LOVE Smoothing Shampoo Taming Anti-Frizz Gentle Cleansing Action for Wavy Unruly Coarse Hair - Gives Shine Elasticity Softness and a Sleek Smooth Look with Olive Extract 16.9 Fl Oz

Davines$36.984.5★3,814 rev

Davines NOUNOU Conditioner | Hydrating Deep Conditioner for Bleached Permed Relaxed Damaged or Very Dry Hair | Replenishes Chemically Processed Hair | 8.45 fl oz

Davines$41.624.4★3,655 rev

LOVE/Smoothing Shampoo 8.5 fl oz.

Davines$37.594.7★34 rev

Davines LOVE Smoothing Shampoo Taming Anti-Frizz Gentle Cleansing Action for Wavy Unruly Coarse Hair - Gives Shine Elasticity Softness & Sleek Look with Olive Extract Travel Size 2.54 Fl Oz

Davines$15.974.5★3,814 rev

Davines NOUNOU Hair Mask Repairing Untangling Action for Highly-Processed Chemically Treated Dry Damaged or Brittle Hair - Restores Hydration & Body with Tomato Extract Weightless 8.45 Fl Oz

Davines$43.614.5★1,722 rev

Newest

by launch date

LOVE/Smoothing Shampoo 8.5 fl oz.

Davines$37.5934 rev

4mo ago

Davines LOVE Smoothing Shampoo Taming Anti-Frizz Gentle Cleansing Action for Wavy Unruly Coarse Hair - Gives Shine Elasticity Softness and a Sleek Smooth Look with Olive Extract 8.45 Fl Oz

Davines$58.743,814 rev

2y ago

Davines LOVE Smoothing Shampoo Taming Anti-Frizz Gentle Cleansing Action for Wavy Unruly Coarse Hair - Gives Shine Elasticity Softness & Sleek Look with Olive Extract Travel Size 2.54 Fl Oz

Davines$15.973,814 rev

10y ago

Davines NOUNOU Conditioner Nourishing Emollient Effect for Highly-Processed Chemically Treated Dry Damaged or Brittle Hair - Easy to Untangle Travel Size 2.54 Fl Oz

Davines$16.963,655 rev

10y ago

Davines LOVE Smoothing Shampoo Taming Anti-Frizz Gentle Cleansing Action for Wavy Unruly Coarse Hair - Gives Shine Elasticity Softness and a Sleek Smooth Look with Olive Extract 16.9 Fl Oz

Davines$36.983,814 rev

11y ago

Common questions

Is nounou shampoo and conditioner profitable to sell on Amazon United States?: The niche generates $178K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.3%. Flapen's verdict: Skip it (47/100).
How competitive is the nounou shampoo and conditioner niche?: 1 brands and 3 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
When does demand for nounou shampoo and conditioner peak?: Demand peaks in Oct; the busiest month runs 1.5× the quietest.
What does it cost to enter the nounou shampoo and conditioner niche?: Listings span $15.97–$58.74; the average listing price is $35.92 (sweet spot $15–$100). The average incumbent carries 2,930 reviews — the moat a new listing must climb.