Is nouf perfume profitable to sell on Amazon United States?

The niche generates $207K/yr across 7 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +19.5%. Flapen's verdict: Skip it (46/100).

How competitive is the nouf perfume niche?

3 brands and 60 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nouf perfume?

Top complaints mined from reviews: Smell, Adhesion/Stickiness, Size-Overall. The return rate is 0.1%.

When does demand for nouf perfume peak?

Demand peaks in Apr–May–Jun; the busiest month runs 2.2× the quietest.

What does it cost to enter the nouf perfume niche?

Listings span $5.80–$76.77; the average listing price is $28.62 (sweet spot $15–$100). The average incumbent carries 1,135 reviews — the moat a new listing must climb.

nouf perfume

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.62

avg listing price — sweet spot $15–$100

Price range

Great$5.80–$76.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,135.14

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+19.5%

90-day search growth — must beat 0% to launch

Market size

Okay$207K

$207K/yr · 248K searches

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, nouf perfume is a $207K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 46/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

nouf perfume market data

Units sold / yr: 8K–10K; avg 3,000–4,000/product
Revenue / yr: $229K–$286K; units × avg price
Conversion rate: 2.9%
Avg BSR: #549
Page quality: 0%
Prime: 86%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 132 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Lattafa79%
Hempz18%
Petite Aroma3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +19.5% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.2×

Open Trend

Top nouf perfume search terms

honor and glory lattafa83K/yr -15.2%3.7% conv.
lattafa honor and glory51K/yr +2.7%4.8% conv.
pineapple perfume31K/yr +34.9%0.3% conv.
hempz body spray14K/yr +227.0%2.1% conv.
hempz spray7K/yr +428.0%1.8% conv.
pineapple body spray10K/yr +33.1%0.8% conv.
lattafa badee al oud honor & glory10K/yr +31.4%3.9% conv.
honor and glory11K/yr -13.7%2.3% conv.
badee al oud honor and glory8K/yr -7.4%4.3% conv.
pineapple perfume for women6K/yr +12.0%0.3% conv.

All search terms

Top nouf perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lattafa Badee Al Oud Honor & Glory - Fruity Vanilla Warm Spicy Woody - Eau de Parfum Long-Lasting Fragrance for Unisex 3.40 Ounce / 100 ml

Lattafa$25.704.5★6,525 rev

Lattafa Badee Al Oud Honor & Glory For Unisex 3 Piece Gift Set (3.4 Fl Oz EDP + 6.67 Fl Oz Deo + 10.14 Fl Oz Air Freshener)

Lattafa$35.764.2★18 rev

Hempz Mini Body Moisturizer Spray Set Hydrating Mist Travel Size Kit Giftable 1 oz

Hempz$17.304.3★304 rev

Hempz Tropical Hydrating Body Mist Spray Sweet Pineapple & Honey Melon Lightweight Moisturizing Fragrance Vacation Essential Travel Size Moisturizer 1 fl.oz.

Hempz$5.804.3★304 rev

Hempz Sweet Jasmine & Rose Body Moisturizer Spray Hydrating Mist with Collagen Travel Friendly 3.4 fl.oz.

Hempz$12.624.3★304 rev

Newest

by launch date

Hempz Sweet Jasmine & Rose Body Moisturizer Spray Hydrating Mist with Collagen Travel Friendly 3.4 fl.oz.

Hempz$12.62304 rev

5mo ago

Hempz Mini Body Moisturizer Spray Set Hydrating Mist Travel Size Kit Giftable 1 oz

Hempz$17.30304 rev

7mo ago

Hempz Tropical Hydrating Body Mist Spray Sweet Pineapple & Honey Melon Lightweight Moisturizing Fragrance Vacation Essential Travel Size Moisturizer 1 fl.oz.

Hempz$5.80304 rev

7mo ago

Lattafa Badee Al Oud Honor & Glory For Unisex 3 Piece Gift Set (3.4 Fl Oz EDP + 6.67 Fl Oz Deo + 10.14 Fl Oz Air Freshener)

Lattafa$35.7618 rev

1y ago

EDP BADEE AL OUD HONOR & GLORY 3.4 SPRAY

Petite Aroma$26.4180 rev

1y ago

What buyers say about nouf perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell61%

“Bold fragrance”

Value For Money7%

“Good price”

Durability5%

“still wearable for everyday use”

Moist/Dry4%

“And they really do moisturize well”

Quality-Overall3%

“The bottles are a nice quality”

Size-Overall3%

“Good size for your money”

Soft Feel2%

“Great perfumes soft”

Gifting Purpose1%

“Makes a nice gift”

Suitability Dry Skin1%

“Perfect for dry skin on the go”

Absorbency1%

“It does absorb fairly well”

What buyers complain about

Smell42%

“Terrible scent”

Adhesion/Stickiness7%

“I may have to add some water or oil or something to it so that it's not so sticky feeling”

Size-Overall4%

“These are very small”

Durability3%

“doesnt last long”

Value For Money3%

“pricey”

Moist/Dry3%

“It does not feel moisturizing”

Suitability Dry Skin2%

“I can't see myself using these as a dry weather all-over body moisturizer when my skin needs something heavier”

Comfort-Overall1%

“I was iffy about it at first”

Skin Health1%

“Burns skin long after applying”

Strength1%

“nothing like the strong”

Top return reasons

Smell46%

Size-Overall17%

Adhesion/Stickiness12%

Advertised Vs Actual Product9%

Moist/Dry3%

Leak-Proof3%

Defective Material/Parts2%

Residue2%

Ingredients-Overall2%