notes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$27.66avg listing price — sweet spot $15–$100
Price range
Great$7.14–$55.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$205K$205K/yr · 88K searches
Review moat
Okay2,714.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, notes is a $205K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
notes market data
- Units sold / yr
- 6K–8K
- avg 750–1,000/product
- Revenue / yr
- $166K–$221K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #376
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
87
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Highland80%
- HIGHLAND TACTICAL9%
- Post-it7%
- Oleitodh2%
- Amazon Basics2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top notes search terms
- highland76K/yr
- post it bulk5K/yr
- post it notes 3x3 bulk3K/yr
- highland sticky notes3K/yr
Top notes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Highland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine Medium Hold.
Highland$27.044.1★1,365 rev
Highland Glacial Cream - Hair Styling Cream- Smooths Hydrates De-Frizzes Texturizes & Defines - Low Hold Matte Finish for All Hair Types - Natural Ingredients that Boost Hair & Scalp Health- 2.5 oz
Highland$29.344.0★936 rev
Highland The Wash - Hair & Scalp Shampoo Alternative with Botanicals for Damaged Strands Restoration & Healthier Hair Growth - Hydrating & Nourishing Cleanser - Wild Mint Sandalwood Scent - 10.1oz
Highland$36.584.5★273 rev
Highland Tactical Expo Sling Bag
HIGHLAND TACTICAL$30.664.6★112 rev
Highland Sticky Notes 3 x 3 Inches Yellow 24 Pack (6549-24)
Highland$7.144.8★9,659 rev
Newest
by launch date
Highland Natural Hair Care Bundle Glacial Clay Pomade (Medium Hold Matte Finish 9 Botanical Ingredients) + The Wash Botanical Cleanser (Caffeine Protein-Rich Hydrating Sulfate-Free)
Highland$54.2312 rev
Highland Hair Care Bundle Glacial Cream (Light Hold Matte Finish Glacial Clay Shea Butter Curl-Enhancing) + The Wash Botanical Cleanser (Caffeine Protein-Rich Hydrating Sulfate-Free)
Highland$55.2710 rev
100 Pack Sticky Notes 3x3 Inch Colorful Self Stick Note Pads
Oleitodh$29.7254 rev
Highland The Wash - Hair & Scalp Shampoo Alternative with Botanicals for Damaged Strands Restoration & Healthier Hair Growth - Hydrating & Nourishing Cleanser - Wild Mint Sandalwood Scent - 10.1oz
Highland$36.58273 rev
Amazon Basics Square Sticky Notes for Organizing Reminders To Do Lists Clean Removal 3x3 24-Pack Assorted Colors
Amazon Basics$9.673,679 rev
Trending
90-day click momentum
Highland Tactical Mens Mobility Waist Pack Black Small
HIGHLAND TACTICAL$19.964.6★
Highland Tactical Expo Sling Bag
HIGHLAND TACTICAL$30.664.6★
100 Pack Sticky Notes 3x3 Inch Colorful Self Stick Note Pads
Oleitodh$29.724.4★
Highland Hair Care Bundle Glacial Cream (Light Hold Matte Finish Glacial Clay Shea Butter Curl-Enhancing) + The Wash Botanical Cleanser (Caffeine Protein-Rich Hydrating Sulfate-Free)
Highland$55.274.7★
Highland Natural Hair Care Bundle Glacial Clay Pomade (Medium Hold Matte Finish 9 Botanical Ingredients) + The Wash Botanical Cleanser (Caffeine Protein-Rich Hydrating Sulfate-Free)
Highland$54.234.5★
What buyers say about notes
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality pomade”
“smells so clean”
“Great adhesion”
“Great Value”
“Colors are bright”
“Works amazing for hair and beard”
“My hair is so soft and shiny”
“Easy to use”
“Very nice and durable”
“Meets expectations”
What buyers complain about
“Do not stick well”
“Expensive”
“this product smells like burning plastic”
“Which also cant be that good for your hair”
“Their pictures aren't quite correct”
“Just seems like poor quality control”
“May not be suitable for thicker hair types”
“Leaves flakes and a strange texture”
“Even feels a little dry”
“It left a white power residue on my hair”
Top return reasons
Common questions
- Is notes profitable to sell on Amazon United States?
- The niche generates $205K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the notes niche?
- 5 brands and 87 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in notes?
- Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Smell. The return rate is 0.3%.
- When does demand for notes peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the notes niche?
- Listings span $7.14–$55.27; the average listing price is $27.66 (sweet spot $15–$100). The average incumbent carries 2,715 reviews — the moat a new listing must climb.