Not Your Mothers Purple Shampoo

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months

65K

Growth, 90 days vs prior 90

-7.1%

Conversion, latest week

9.5%

Market size, estimated

$92Ka year

Top search term

john frieda purple shampoo13K searches a year

Listings sell for $14.81 on average, from $9.28 to $21.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $14.81 that is $7K to $11K a year per listing.

Average price

$14.81under the $15 to $100 sweet spot

Price range

$9.28–$21.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

$7K–$11K

Returns

1.5%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #450 within Shampoo & Conditioner Sets. It carries 6,639 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

10.9%

Average rank

#450in Shampoo & Conditioner Sets

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

6,639per listing

Listings tracked

8

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

67 months