Is not your mothers purple shampoo profitable to sell on Amazon United States?

The niche generates $92K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Skip it (37/100).

How competitive is the not your mothers purple shampoo niche?

2 brands and 43 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in not your mothers purple shampoo?

Top complaints mined from reviews: Color, Suitability Colored Hair, Moist/Dry. The return rate is 1.5%.

What does it cost to enter the not your mothers purple shampoo niche?

Listings span $9.28–$21.92; the average listing price is $14.81 (sweet spot $15–$100). The average incumbent carries 6,639 reviews — the moat a new listing must climb.

not your mothers purple shampoo

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.81

avg listing price — sweet spot $15–$100

Price range

Good$9.28–$21.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,639.13

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$92K

$92K/yr · 65K searches

Growth

Bad-7.1%

90-day search growth — must beat 0% to launch

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, not your mothers purple shampoo is a $92K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

not your mothers purple shampoo market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $89K–$118K; units × avg price
Conversion rate: 9.5%
Avg BSR: #450
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 10.9%
Avg brand age: 67 months
Avg seller age: 148 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

John Frieda98%
MATRIX2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 24 weeks — -7.1% search growth over the last 90 days.

Open Trend

Top not your mothers purple shampoo search terms

john frieda purple shampoo13K/yr +7.1%15.3% conv.
john frieda blue crush shampoo14K/yr -20.9%8.0% conv.
john frieda violet crush purple shampoo7K/yr +4.1%14.8% conv.
blue crush shampoo8K/yr -11.1%6.9% conv.
violet crush purple shampoo5K/yr +26.8%12.8% conv.
john frieda blue crush5K/yr -5.8%6.0% conv.
john frieda purple shampoo and conditioner3K/yr +20.3%17.5% conv.
john frieda violet crush3K/yr +13.6%14.4% conv.
john frieda blue shampoo5K/yr -41.6%10.0% conv.
blue shampoo john frieda3K/yr -56.9%8.1% conv.

All search terms

Top not your mothers purple shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

John Frieda Blue Crush Conditioner Toning Shampoo for Brunette Hair Nourishes Color-Treated and Natural Hair Blue Pigments for Vibrant Cool-Toned Brunette Hair by Reducing Orange Tones 8.3 Oz

John Frieda$10.774.2★587 rev

John Frieda 8.3 Ounce Shampoo for Blonde Hair Violet Crush Purple Shampoo Neutralizes Brassy Yellow Tones Blonde Toner for Bleached Platinum

John Frieda$10.494.5★5,401 rev

John Frieda Violet Crush Purple Shampoo and Conditioner Bundle Violet Shampoo and Violet Conditioner 8.3 Fl Oz Pack of 2

John Frieda$21.064.6★1,834 rev

John Frieda Violet Crush Purple Shampoo for Blonde Hair Brass Neutralizing Toning Shampoo for Cool Bright Blonde 8.3 fl oz

John Frieda$10.864.5★5,401 rev

John Frieda Violet Crush Purple Conditioner Purple Conditioner for Blonde Hair Crushed Violet Pigments Neutralize Brassy Tones for Cooler Brighter Blonde 8.3 Oz

John Frieda$9.284.5★3,953 rev

Newest

by launch date

John Frieda Violet Crush Purple Shampoo for Blonde Hair Brass Neutralizing Toning Shampoo for Cool Bright Blonde 8.3 fl oz

John Frieda$10.865,401 rev

4mo ago

John Frieda Violet Crush Purple Shampoo and Conditioner Bundle Violet Shampoo and Violet Conditioner 8.3 Fl Oz Pack of 2

John Frieda$21.061,834 rev

4mo ago

John Frieda Blue Crush Conditioner Toning Shampoo for Brunette Hair Nourishes Color-Treated and Natural Hair Blue Pigments for Vibrant Cool-Toned Brunette Hair by Reducing Orange Tones 8.3 Oz

John Frieda$10.77587 rev

3y ago

John Frieda Violet Crush Purple Conditioner Purple Conditioner for Blonde Hair Crushed Violet Pigments Neutralize Brassy Tones for Cooler Brighter Blonde 16 FL OZ (475ml)

John Frieda$12.94283 rev

4y ago

John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair Neutralizes Yellow Tones for Bleached Blonde and Platinum Hair 8.3 Oz Pack of 2

John Frieda$21.921,834 rev

6y ago

What buyers say about not your mothers purple shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell13%

“Smell good”

Quality-Overall12%

“Decent price for a quality product”

Color9%

“vibrant between coloring”

Suitability Colored Hair8%

“Great for natural grey hair as well”

Soft Feel8%

“leaves hair soft”

Value For Money8%

“Great price”

Brightness/Shine/Glow4%

“Brightens the hair”

Lather4%

“The shampoo lathers nicely”

Suitability Straight Hair2%

“Good for fine hair”

Hair Styling2%

“Maintains highlights very well”

What buyers complain about

Color28%

“Not blue”

Suitability Colored Hair11%

“Turns hair purple”

Moist/Dry7%

“Very drying”

Value For Money5%

“Not worth the price”

Leak-Proof5%

“Appears the bottle leaked”

Functionality-Overall4%

“Didn't work for me”

Size-Overall3%

“The tubes are quite large”

Hair Related3%

“Didn't change hair”

Quality-Overall2%

“Garbage”

Suitability Dry Skin2%

“made my hair feel really dry”

Top return reasons

Functionality-Overall25%

Color20%

Advertised Vs Actual Product10%

Suitability Colored Hair9%

Leak-Proof7%

Suitability Short Hair4%

Value For Money4%

Product Condition3%

Smell3%

Moist/Dry3%

Common questions

Is not your mothers purple shampoo profitable to sell on Amazon United States?: The niche generates $92K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Skip it (37/100).
How competitive is the not your mothers purple shampoo niche?: 2 brands and 43 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in not your mothers purple shampoo?: Top complaints mined from reviews: Color, Suitability Colored Hair, Moist/Dry. The return rate is 1.5%.
What does it cost to enter the not your mothers purple shampoo niche?: Listings span $9.28–$21.92; the average listing price is $14.81 (sweet spot $15–$100). The average incumbent carries 6,639 reviews — the moat a new listing must climb.