Is norvell spray tan machine profitable to sell on Amazon United States?

The niche generates $125K/yr across 6 tracked products. 90-day search growth is -20.7%. Flapen's verdict: Skip it (27/100).

How competitive is the norvell spray tan machine niche?

2 brands and 5 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in norvell spray tan machine?

Top complaints mined from reviews: Leak-Proof, Heating, Durability. The return rate is 2.8%.

When does demand for norvell spray tan machine peak?

Demand peaks in Mar–Apr–May; the busiest month runs 3.4× the quietest.

What does it cost to enter the norvell spray tan machine niche?

Listings span $26.88–$359.55; the average listing price is $162.18 (sweet spot $15–$100). The average incumbent carries 599 reviews — the moat a new listing must climb.

norvell spray tan machine

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Good599.33

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.8%

return rate — above 5% kills the launch gate

Avg price

Good$162.18

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$125K

$125K/yr · 40K searches

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Price range

Bad$26.88–$359.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-20.7%

90-day search growth — must beat 0% to launch

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, norvell spray tan machine is a $125K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 27/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

norvell spray tan machine market data

Units sold / yr: 750–1K; avg 100–250/product
Revenue / yr: $122K–$162K; units × avg price
Conversion rate: 1.9%
Avg BSR: #401
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.3%
Avg brand age: 51 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Norvell88%
Existing Beauty12%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -20.7% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.4×

Open Trend

Top norvell spray tan machine search terms

norvell spray tan machine31K/yr -22.4%1.8% conv.
norvell spray tan gun5K/yr +1.0%1.3% conv.
spray tan machine norvell2K/yr -29.9%1.8% conv.
norvell oasis spray tan machine865/yr -58.0%2.5% conv.

All search terms

Top norvell spray tan machine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Norvell Oasis Spray Tan Machine Kit with Cosmo Airbrush Spray Tanning Solution Professional Sunless Tanning System by Norvell

Norvell$175.294.2★439 rev

Norvell Sunless M1000 HVLP Spray Tan Machine Kit with 8 oz Tuscan Plus Venetian & Dark Solutions Professional Airbrush Tanning System with Norvell University Training

Norvell$359.554.5★869 rev

Spray Tan Machine - HVLP Spray Tan Gun with Sleek Design - Professional Spray Tanning Machine for Salon and Mobile Salon Owners 110V by Bronze Tan

Existing Beauty$123.774.4★739 rev

Commercial Spray Tan Machine Kit - Includes Disposable Spray Tan Supplies Pop Up Tent 3 Solution Cups and HVLP Tanning Machine by Bronze Tan

Existing Beauty$212.294.6★141 rev

Norvell Pro Blending DHA Barrier Cream 32 fl oz Professional Pre Tan Skin Protectant for Spray Tanning Prevents Over Absorption Ensures Even Natural Looking Color

Norvell$26.884.5★1,308 rev

Newest

by launch date

Norvell XL Portable Spray Tan Tent - Extra Large Pop Up Tent for Professional Tanning - Mobile Spray Room with Carrying Bag and Easy Clean Floor - Sunless Self Tanning Booth

Norvell$75.30100 rev

2y ago

Norvell Oasis Spray Tan Machine Kit with Cosmo Airbrush Spray Tanning Solution Professional Sunless Tanning System by Norvell

Norvell$175.29439 rev

4y ago

Commercial Spray Tan Machine Kit - Includes Disposable Spray Tan Supplies Pop Up Tent 3 Solution Cups and HVLP Tanning Machine by Bronze Tan

Existing Beauty$212.29141 rev

4y ago

Spray Tan Machine - HVLP Spray Tan Gun with Sleek Design - Professional Spray Tanning Machine for Salon and Mobile Salon Owners 110V by Bronze Tan

Existing Beauty$123.77739 rev

6y ago

Norvell Sunless M1000 HVLP Spray Tan Machine Kit with 8 oz Tuscan Plus Venetian & Dark Solutions Professional Airbrush Tanning System with Norvell University Training

Norvell$359.55869 rev

8y ago

What buyers say about norvell spray tan machine

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Overall great machine”

Ease Of Use18%

“Easy to use”

Value For Money13%

“It was very affordable”

Durability5%

“it's durable I didn't think it was going to be this nice”

Ease Of Application4%

“Will continue to apply it”

Assembly/Installation4%

“Easy setup and even easier application of product”

Efficiency4%

“It works so good”

Suitability Combination Skin4%

“Great even tan”

Ease Of Cleaning3%

“Wife loves it really easy to use and clean”

Exercise/Sports Suitability3%

“Great item to travel with for dancers in competition”

What buyers complain about

Leak-Proof18%

“Leaking bottles”

Heating15%

“Gets really hot”

Durability12%

“It broke within 9months”

Texture/Consistency-Overall8%

“very spotty all over”

Functionality-Overall8%

“Does not work”

Size-Overall5%

“It is loose”

Color4%

“My hands still was orange”

Protection4%

“Didn't protect my palma”

Defective Material/Parts4%

“My hose quick connector is damaged”

Smell3%

“I smelled burnt plastic so I unplugged it”

Top return reasons

Functionality-Overall22%

Leak-Proof15%

Motor Power13%

Defective Material/Parts8%

Size-Overall7%

Advertised Vs Actual Product5%

Value For Money5%

Quality-Overall3%

Ease Of Use2%

Color2%

Common questions

Is norvell spray tan machine profitable to sell on Amazon United States?: The niche generates $125K/yr across 6 tracked products. 90-day search growth is -20.7%. Flapen's verdict: Skip it (27/100).
How competitive is the norvell spray tan machine niche?: 2 brands and 5 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in norvell spray tan machine?: Top complaints mined from reviews: Leak-Proof, Heating, Durability. The return rate is 2.8%.
When does demand for norvell spray tan machine peak?: Demand peaks in Mar–Apr–May; the busiest month runs 3.4× the quietest.
What does it cost to enter the norvell spray tan machine niche?: Listings span $26.88–$359.55; the average listing price is $162.18 (sweet spot $15–$100). The average incumbent carries 599 reviews — the moat a new listing must climb.