Skip to content

Norelco Replacement Heads

Maybe

Returns run at only 0.7% of orders. But the top 5 brands take 92% of clicks, so Norelco Replacement Heads is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$861K/yr359K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
60%top-5 click share · 10 brands · 31 sellers

Flapen Score

Norelco Replacement Heads against its category

The dotted line is the Beauty & Personal Care average. Past it, Norelco Replacement Heads is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Norelco Replacement Heads market on Amazon at a glance

Shoppers on Amazon United States searched for Norelco Replacement Heads 359K times last year and spent an estimated $861K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 359K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $861K a year.

Searches, last 12 months
359K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
9.1%
Market size, estimated
$861Ka year
Peak month
December3.7× the quietest month
Top search term
norelco replacement heads200K searches a year

02 · Price

A sale here is worth $26.38.

Listings sell for $26.38 on average, from $6.87 to $59.27. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $26.38 that is $33K to $40K a year per listing.

Average price
$26.38inside the $15 to $100 sweet spot
Price range
$6.87–$59.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
$33K–$40K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Men's. It carries 5,051 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#47in Men's
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
5,051per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Norelco Replacement Heads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

$0$86K$172K$258K$344K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

31

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

6%

  • Norelco50%
  • RF RollingFit30%
  • PlayFish6%
  • tuokiy3%
  • maxeylead3%
  • PHILIPS2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Norelco Replacement Heads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Norelco Replacement Heads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • norelco replacement heads200K/yr
  • philips norelco replacement heads38K/yr
  • norelco replacement blades16K/yr
  • philips norelco replacement blades13K/yr
  • replacement blades for norelco shaver13K/yr
  • philips shaver replacement heads12K/yr
  • philips norelco blades replacement9K/yr
  • phillips norelco replacement heads8K/yr
  • phillips norelco replacement blades6K/yr
  • phillips norelco blade replacement8K/yr

Reviews and returns

What reviews say buyers love and hate about Norelco Replacement Heads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.08

Bad Quality

Quality Control sucks

Lower quality

Value For Money15%+0.53

very expensive

Expensive

more expensive

Durability10%−0.05

Broke in 2 months

Does not last

Then came apart

Size-Overall8%+1.09

Does NOT FIT 7000

DOES NOT FIT

just small round holes

Functionality-Overall5%−0.06

Malfunction

Dont work great

Did not work

Love

Size-Overall20%+1.09

Exact fit

Fits as described

Perfect fit as advertised

Quality-Overall15%−0.08

Good quality blades

The blades themselves are good quality, feel solid, and are rated to last around 24 months,

Excellent Product

Value For Money14%+0.53

Great value

Best value

Great Deal

Advertised Vs Actual Product12%+1.19

As Advertised

As promised

As described

Assembly/Installation6%+0.37

Easy install

Easy assembly

Very easy to assemble

Return

0.7% Return rate 57% Fixable by listing

Size-Overall40%▇█▇▇▇▇

Does NOT FIT 7000

DOES NOT FIT

just small round holes

Compatibility-Overall19%█▆▇▇██

Doesnt work for all models listed

it was not compatible

Did not actually work for the model I have even tho it said it would

Advertised Vs Actual Product11%▇▇█▇▇▇
Functionality-Overall7%▇█▇▆▇▇

Malfunction

Dont work great

Did not work

Defective Material/Parts6%█▆▅▆▆▆

FAQ

Common Norelco Replacement Heads questions

Answered from the same tracked data.