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Nora Styler

Fail

Demand is soft, at -50.1% this quarter, so Nora Styler is a Fail.

Flapen Score
34
34 / 100
Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 48
Market size
$346K/yr560K searches / yr
90-day growth
-50.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 6 sellers

Flapen Score

Nora Styler against its category

The dotted line is the Beauty & Personal Care average. Past it, Nora Styler is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nora Styler market on Amazon at a glance

Shoppers on Amazon United States searched for Nora Styler 560K times last year and spent an estimated $346K. All 3 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 560K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -50.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $346K a year.

Searches, last 12 months
560K
Growth, 90 days vs prior 90
-50.1%
Conversion, latest week
0.9%
Market size, estimated
$346Ka year
Peak month
October98.2× the quietest month
Top search term
nora styler242K searches a year

02 · Price

A sale here is worth $65.71.

Listings sell for $65.71 on average, from $55.35 to $88.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $65.71 that is $16K to $33K a year per listing.

Average price
$65.71inside the $15 to $100 sweet spot
Price range
$55.35–$88.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$16K–$33K
Returns
9.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 37.5% of listings are out of stock. The average listing ranks #227 within Multi-Stylers. It carries 203 reviews at 3.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
37.5%
Average rank
#227in Multi-Stylers
Average rating
3.17 starsAmazon United States average 4.42 stars
Average reviews
203per listing
Listings tracked
4

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 14 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
14 months

Products

Top Nora Styler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 25%
  • Brand 35%
  • Open — no brand owns it (0%)

Demand

Nora Styler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 98.2×

Search terms

Top Nora Styler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nora styler242K/yr
  • norastyler 5 in 1 multistyler pro129K/yr
  • nora styler 5-in-1 hairstyler pro81K/yr
  • nora styler 5-in-115K/yr
  • norastyler 5 in 13K/yr
  • nora styler 5 in 18K/yr
  • nora hair styler9K/yr
  • norastyler34K/yr
  • 5 in 1 multistyler pro3K/yr
  • nora hair styler 5 in 16K/yr

Reviews and returns

What reviews say buyers love and hate about Nora Styler

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Use”
14%of negative reviews mention “Quality-Overall”
9.2%of orders come back
“Low quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Nora Styler questions

Answered from the same tracked data.