Non Toxic Perfume

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

+33.7%

Conversion, latest week

3.9%

Market size, estimated

$2.7Ma year

Peak month

October3.0× the quietest month

Top search term

dime perfume408K searches a year

Listings sell for $36.58 on average, from $10.21 to $91.66. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $36.58 that is $55K to $73K a year per listing.

Average price

$36.58inside the $15 to $100 sweet spot

Price range

$10.21–$91.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

$55K–$73K

Returns

0.5%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #250 within Women's. It carries 707 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

11.2%

Average rank

#250in Women's

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

707per listing

Listings tracked

32

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

69 months