Non Toxic Nail Polish

Shoppers searched for this 942K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $185K a year.

Searches, last 12 months

942K

Growth, 90 days vs prior 90

+22.9%

Conversion, latest week

1.6%

Market size, estimated

$185Ka year

Peak month

December1.8× the quietest month

Top search term

non toxic nail polish266K searches a year

Listings sell for $12.64 on average, from $3.17 to $54.82. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $12.64 that is $1K to $3K a year per listing.

Average price

$12.64under the $15 to $100 sweet spot

Price range

$3.17–$54.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.9%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #232 within Nail Polish. It carries 5,575 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

97%

Out of stock, average day

4.0%

Average rank

#232in Nail Polish

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

5,575per listing

Listings tracked

60

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

64 months