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Non Toxic Hand Soap Refill

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 97% of clicks, so Non Toxic Hand Soap Refill is a Maybe.

Flapen Score
62
62 / 100
Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 48
Market size
$1.0M/yr465K searches / yr
90-day growth
+7.8%search demand this quarter
Competition
33%top-5 click share · 8 brands · 651 sellers

Flapen Score

Non Toxic Hand Soap Refill against its category

The dotted line is the Beauty & Personal Care average. Past it, Non Toxic Hand Soap Refill is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Non Toxic Hand Soap Refill market on Amazon at a glance

Shoppers on Amazon United States searched for Non Toxic Hand Soap Refill 465K times last year and spent an estimated $1.0M. The top 5 brands take 97% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
465K
Growth, 90 days vs prior 90
+7.8%
Conversion, latest week
12.1%
Market size, estimated
$1.0Ma year
Peak month
October1.3× the quietest month
Top search term
attitude hand soap279K searches a year

02 · Price

A sale here is worth $18.49.

Listings sell for $18.49 on average, from $6.32 to $38.62. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $18.49 that is $18K to $23K a year per listing.

Average price
$18.49inside the $15 to $100 sweet spot
Price range
$6.32–$38.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
$18K–$23K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Foot & Hand Care. It carries 5,773 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#110in Foot & Hand Care
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
5,773per listing
Listings tracked
42

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
74 months

Products

Top Non Toxic Hand Soap Refill products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

$0$31K$62K$94K$125K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

651

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

33%

Top 20: 78%

Open market

1%

  • BIO SPECTRA ATTITUDE56%
  • ATTITUDE21%
  • everyone for every body10%
  • Puracy9%
  • Grove Co.2%
  • Cleancult2%
  • Open — no brand owns it (2 brands, 1%)

Demand

Non Toxic Hand Soap Refill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Non Toxic Hand Soap Refill search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • attitude hand soap279K/yr
  • non toxic hand soap refill39K/yr
  • everyone hand soap refill43K/yr
  • puracy hand soap33K/yr
  • puracy hand soap refill12K/yr
  • hand soap attitude9K/yr
  • grove hand soap refill13K/yr
  • everyone soap refill6K/yr
  • grove hand soap6K/yr
  • grove co hand soap5K/yr

Reviews and returns

What reviews say buyers love and hate about Non Toxic Hand Soap Refill

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Smell”
28%of negative reviews mention “Smell”
0.4%of orders come back
“Has a funky odor”
A buyer, on “Smell”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Non Toxic Hand Soap Refill questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data