Is non toxic hand soap refill profitable to sell on Amazon United States?

The niche generates $1.0M/yr across 42 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Launch it (62/100).

How competitive is the non toxic hand soap refill niche?

8 brands and 651 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in non toxic hand soap refill?

Top complaints mined from reviews: Smell, Leak-Proof, Moist/Dry. The return rate is 0.4%.

When does demand for non toxic hand soap refill peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the non toxic hand soap refill niche?

Listings span $6.32–$38.62; the average listing price is $18.49 (sweet spot $15–$100). The average incumbent carries 5,773 reviews — the moat a new listing must climb.

non toxic hand soap refill

Launch it

A $1.0M/yr market growing +7.8% this quarter with returns at 0.4% — clears our launch bar.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.49

avg listing price — sweet spot $15–$100

Competition

Great33%

top-5 click share — an open shelf

Market size

Great$1.0M

$1.0M/yr · 465K searches

Price range

Good$6.32–$38.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+7.8%

90-day search growth — must beat 0% to launch

Review moat

Bad5,773.17

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, non toxic hand soap refill is a $1.0M/yr Amazon United States market (465K searches/yr). The top 5 brands hold 97% of demand. Verdict: Launch it — 62/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

non toxic hand soap refill market data

Units sold / yr: 60K–80K; avg 1,000–1,250/product
Revenue / yr: $1.1M–$1.5M; units × avg price
Conversion rate: 12.1%
Avg BSR: #110
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 74 months
Avg seller age: 138 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

8 falling

Sellers

651

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

33%

Top 20: 78%

Open market

BIO SPECTRA ATTITUDE56%
ATTITUDE21%
everyone for every body10%
Puracy9%
Grove Co.2%
Cleancult2%
Open — no brand owns it (2 brands, 1%)

Demand & seasonality

Weekly Amazon search volume, last 58 weeks — +7.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top non toxic hand soap refill search terms

attitude hand soap279K/yr +6.9%9.7% conv.
non toxic hand soap refill39K/yr +20.6%3.2% conv.
everyone hand soap refill43K/yr +5.6%13.4% conv.
puracy hand soap33K/yr -0.6%11.9% conv.
puracy hand soap refill12K/yr +12.7%16.4% conv.
hand soap attitude9K/yr +11.0%12.3% conv.
grove hand soap refill13K/yr +47.8%7.9% conv.
everyone soap refill6K/yr -2.3%12.0% conv.
grove hand soap6K/yr -0.2%5.8% conv.
grove co hand soap5K/yr +17.8%3.6% conv.

All search terms

Top non toxic hand soap refill products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Unscented 16 Fl Oz

BIO SPECTRA ATTITUDE$9.324.5★6,013 rev

ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Orange Blossom & Eucalyptus 67.6 Fl Oz

ATTITUDE$24.474.5★6,013 rev

ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Coconut & Wild Berries Scent 16 Fl Oz

BIO SPECTRA ATTITUDE$9.524.5★6,013 rev

ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Pear & Amber 67.6 Fl Oz

BIO SPECTRA ATTITUDE$22.864.5★6,013 rev

ATTITUDE Gentle Hand Soap for Sensitive Skin EWG Verified Enriched with Oats Dermatologically Tested Vegan Unscented Bulk Refill 67.6 Fl Oz

ATTITUDE$29.324.6★293 rev

Newest

by launch date

ATTITUDE Limited Edition Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Vanilla Caramel 16 Fl Oz (Pack of 3)

ATTITUDE$21.401,444 rev

11mo ago

ATTITUDE Hand Soap for Sensitive Skin Enriched with Oat EWG Verified Dermatologically Tested Vegan Extra Gentle Unscented 16 Fl Oz (Pack of 3)

ATTITUDE$24.212,857 rev

1y ago

ATTITUDE Gentle Hand Soap for Sensitive Skin EWG Verified Enriched with Oats Dermatologically Tested Vegan Unscented Bulk Refill 67.6 Fl Oz

ATTITUDE$29.32293 rev

2y ago

Cleancult Liquid Hand Soap Refill - Lemon Verbena - Moisturizes Dry & Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack

Cleancult$6.326,615 rev

3y ago

ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Pine & Sage 16 Fl Oz

BIO SPECTRA ATTITUDE$8.881,444 rev

4y ago

What buyers say about non toxic hand soap refill

What buyers praise and complain about, mined from review topics.

What buyers love

Smell34%

“Great lemon scent”

Quality-Overall9%

“Good quality and cute bottle”

Cleansing6%

“Cleans well”

Value For Money5%

“Good Price”

Soft Feel4%

“Soft hands”

Moist/Dry3%

“gentle and moisturizing is essential”

Dispensing Mechanism3%

“works great with my dish soap dispenser that doesnt clog it”

Lather3%

“Great lather”

Ease Of Cleaning3%

“Its completely clean”

Toxic/Chemical Free3%

“doesnt contain any chemicals”

What buyers complain about

Smell28%

“Has a funky odor”

Leak-Proof6%

“Leaking on arrival”

Moist/Dry5%

“Very drying”

Size-Overall4%

“I was surprised that this container wasn't larger”

Dispensing Mechanism4%

“did not come out of the dispenser very well”

Dilute/Watery3%

“Very watered down”

Value For Money3%

“Its pricey”

Thickness3%

“A bit thick”

Motor Power3%

“pump broken”

Sensitivity-Overall3%

“So much for sensitive”

Top return reasons

Smell33%

Leak-Proof24%

Motor Power9%

Size-Overall7%

Advertised Vs Actual Product7%

Value For Money4%

Moist/Dry2%

Dispensing Mechanism2%

Dilute/Watery2%

Color1%

Common questions

Is non toxic hand soap refill profitable to sell on Amazon United States?: The niche generates $1.0M/yr across 42 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Launch it (62/100).
How competitive is the non toxic hand soap refill niche?: 8 brands and 651 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in non toxic hand soap refill?: Top complaints mined from reviews: Smell, Leak-Proof, Moist/Dry. The return rate is 0.4%.
When does demand for non toxic hand soap refill peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the non toxic hand soap refill niche?: Listings span $6.32–$38.62; the average listing price is $18.49 (sweet spot $15–$100). The average incumbent carries 5,773 reviews — the moat a new listing must climb.