Non Toxic Hand Soap

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.1M a year.

Searches, last 12 months

4.1M

Growth, 90 days vs prior 90

+9.4%

Conversion, latest week

16.4%

Market size, estimated

$9.1Ma year

Peak month

November3.7× the quietest month

Top search term

meyers hand soap1.1M searches a year

Listings sell for $13.38 on average, from $3.52 to $38.17. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 8,000 to 10,000 of them. At $13.38 that is $107K to $134K a year per listing.

Average price

$13.38under the $15 to $100 sweet spot

Price range

$3.52–$38.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

8,000–10,000

Revenue per listing a year

$107K–$134K

Returns

0.2%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #111 within Foot & Hand Care. It carries 24,635 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

97%

Out of stock, average day

0.5%

Average rank

#111in Foot & Hand Care

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

24,635per listing

Listings tracked

70

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

75 months