Is Non Toxic Hand Soap profitable to sell on Amazon United States?

Flapen scores Non Toxic Hand Soap 63 out of 100 on Amazon United States, a Maybe. Shoppers spend $9.1M a year across 70 tracked products. Amazon counts 8 of the 8 products launched in the last year as successful launches. Search demand grew +9.4% in the last 90 days.

How competitive is the Non Toxic Hand Soap niche on Amazon United States?

8 brands and 824 sellers compete in Non Toxic Hand Soap on Amazon United States. The top 5 Non Toxic Hand Soap products take 31% of clicks, and the top 5 brands take 97%.

When does demand for Non Toxic Hand Soap peak?

Search demand for Non Toxic Hand Soap on Amazon United States peaks in Oct–Nov, and the busiest month runs 3.7× the quietest.

What does it cost to enter the Non Toxic Hand Soap niche?

Non Toxic Hand Soap sells for $13.38 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $3.52 to $38.17. The average product has 24,635 reviews, the count a new listing must catch up to.

Non Toxic Hand Soap

Maybe

Shoppers spend $9.1M a year here. But the top 5 brands take 97% of clicks, so Non Toxic Hand Soap is a Maybe.

Flapen Score: 63
63 / 100Top 4% of 10,978 Beauty & Personal Care niches · +15 vs the category median of 48
Market size: $9.1M/yr4.1M searches / yr
90-day growth: +9.4%search demand this quarter
Competition: 31%top-5 click share · 8 brands · 824 sellers

Flapen Score

Non Toxic Hand Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Non Toxic Hand Soap is stronger. Inside it, weaker.

63Maybe

This niche Category average

See the method

Market

The Non Toxic Hand Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Non Toxic Hand Soap 4.1M times last year and spent an estimated $9.1M. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

16.4% of searches ended in a purchase last week.

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 16.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.1M a year.

Searches, last 12 months: 4.1M
Growth, 90 days vs prior 90: +9.4%
Conversion, latest week: 16.4%
Market size, estimated: $9.1Ma year
Peak month: November3.7× the quietest month
Top search term: meyers hand soap1.1M searches a year

02 · Price

A sale here is worth $13.38.

Listings sell for $13.38 on average, from $3.52 to $38.17. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 8,000 to 10,000 of them. At $13.38 that is $107K to $134K a year per listing.

Average price: $13.38under the $15 to $100 sweet spot
Price range: $3.52–$38.17
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 600K–800K
Units per listing a year: 8,000–10,000
Revenue per listing a year: $107K–$134K
Returns: 0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #111 within Foot & Hand Care. It carries 24,635 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings: 64%
Prime listings: 97%
Out of stock, average day: 0.5%
Average rank: #111in Foot & Hand Care
Average rating: 4.67 starsAmazon United States average 4.42 stars
Average reviews: 24,635per listing
Listings tracked: 70

04 · Newcomers

Amazon counts 8 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months: 8
Successful launches: 8Amazon's first-year sales bar
Average brand age: 75 months

Products