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Non Toxic Hand Lotion

Fail

The top 5 brands take 100% of clicks, so Non Toxic Hand Lotion is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$824K/yr488K searches / yr
90-day growth
-36.5%search demand this quarter
Competition
73%top-5 click share · 5 brands · 332 sellers

Flapen Score

Non Toxic Hand Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Non Toxic Hand Lotion is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Non Toxic Hand Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Non Toxic Hand Lotion 488K times last year and spent an estimated $824K. All 5 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 488K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $824K a year.

Searches, last 12 months
488K
Growth, 90 days vs prior 90
-36.5%
Conversion, latest week
11.1%
Market size, estimated
$824Ka year
Peak month
December3.1× the quietest month
Top search term
burts bees hand cream126K searches a year

02 · Price

A sale here is worth $15.26.

Listings sell for $15.26 on average, from $8.68 to $38.73. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $15.26 that is $38K to $46K a year per listing.

Average price
$15.26inside the $15 to $100 sweet spot
Price range
$8.68–$38.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
$38K–$46K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #131 within Foot & Hand Care. It carries 4,473 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#131in Foot & Hand Care
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
4,473per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Non Toxic Hand Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

332

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 135%
  • Brand 231%
  • Brand 326%
  • Brand 47%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Non Toxic Hand Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Non Toxic Hand Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burts bees hand cream126K/yr
  • aveda hand relief43K/yr
  • la roche posay hand cream38K/yr
  • organic hand cream34K/yr
  • aveda hand cream34K/yr
  • attitude hand cream22K/yr
  • burts bees almond and milk hand cream20K/yr
  • natural hand cream21K/yr
  • cicaplast hand cream14K/yr
  • burt bees hand cream14K/yr

Reviews and returns

What reviews say buyers love and hate about Non Toxic Hand Lotion

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Moist/Dry”
11%of negative reviews mention “Smell”
0.4%of orders come back
“Weird Smell”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Non Toxic Hand Lotion questions

Answered from the same tracked data.