Non Toxic Conditioner
PassNon Toxic Conditioner scores 67 out of 100, a Pass. Shoppers spend an estimated $1.8M a year here, search demand grew +17.9% this quarter, and an estimated 0.9% of orders come back.
- Flapen Score
- 67 / 100Top 2% of 10,978 Beauty & Personal Care niches · +19 vs the category median of 4867
- Market size
- $1.8M/yr496K searches / yr
- 90-day growth
- +17.9%search demand this quarter
- Competition
- 44%top-5 click share · 7 brands · 664 sellers
Flapen Score
Non Toxic Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Non Toxic Conditioner is stronger. Inside it, weaker.
Market
The Non Toxic Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Non Toxic Conditioner 496K times last year and spent an estimated $1.8M. The top 5 brands take 99% of clicks. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 17.5% of those searches ended in a purchase.
Shoppers searched for this 496K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.
- Searches, last 12 months
- 496K
- Growth, 90 days vs prior 90
- +17.9%
- Conversion, latest week
- 17.5%
- Market size, estimated
- $1.8Ma year
- Peak month
- October1.6× the quietest month
- Top search term
- attitude conditioner162K searches a year
02 · Price
A sale here is worth $20.28.
Listings sell for $20.28 on average, from $8.63 to $78.24. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $20.28 that is $30K to $41K a year per listing.
- Average price
- $20.28inside the $15 to $100 sweet spot
- Price range
- $8.63–$78.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $30K–$41K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #316 within Conditioners. It carries 3,920 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #316in Conditioners
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 3,920per listing
- Listings tracked
- 40
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top Non Toxic Conditioner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
664
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
1%
- Brand 144%
- Brand 224%
- Brand 314%
- Brand 413%
- Brand 54%
- Brand 61%
- Open — no brand owns it (1 brand, 1%)
Demand
Non Toxic Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Non Toxic Conditioner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- attitude conditioner162K/yr
- innersense conditioner86K/yr
- acure conditioner76K/yr
- avalon organics conditioner68K/yr
- super leaves conditioner16K/yr
- non toxic conditioner19K/yr
- attitude super leaves conditioner7K/yr
- ewg conditioner7K/yr
- organic conditioner for women8K/yr
- avalon conditioner7K/yr
Reviews and returns
What reviews say buyers love and hate about Non Toxic Conditioner
We read the reviews and the return reasons for every product selling here.
“Does not moisturize”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Non Toxic Conditioner questions
Answered from the same tracked data.









