Non Toxic Conditioner
PassNon Toxic Conditioner scores 67 out of 100, a Pass. Shoppers spend an estimated $1.8M a year here, search demand grew +17.9% this quarter, and an estimated 0.9% of orders come back.
- Flapen Score
- 67 / 100Top 2% of 10,978 Beauty & Personal Care niches · +19 vs the category median of 4867
- Market size
- $1.8M/yr496K searches / yr
- 90-day growth
- +17.9%search demand this quarter
- Competition
- 44%top-5 click share · 7 brands · 664 sellers
Flapen Score
Non Toxic Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Non Toxic Conditioner is stronger. Inside it, weaker.
Market
The Non Toxic Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Non Toxic Conditioner 496K times last year and spent an estimated $1.8M. The top 5 brands take 99% of clicks. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 17.5% of those searches ended in a purchase.
Shoppers searched for this 496K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.
- Searches, last 12 months
- 496K
- Growth, 90 days vs prior 90
- +17.9%
- Conversion, latest week
- 17.5%
- Market size, estimated
- $1.8Ma year
- Peak month
- October1.6× the quietest month
- Top search term
- attitude conditioner162K searches a year
02 · Price
A sale here is worth $20.28.
Listings sell for $20.28 on average, from $8.63 to $78.24. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $20.28 that is $30K to $41K a year per listing.
- Average price
- $20.28inside the $15 to $100 sweet spot
- Price range
- $8.63–$78.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $30K–$41K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #316 within Conditioners. It carries 3,920 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #316in Conditioners
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 3,920per listing
- Listings tracked
- 40
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top Non Toxic Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ATTITUDE Nourishing Hair Conditioner For Dry and Damaged Hair Naturally Derived Ingredients Vegan Detangler Dermatologically Tested Grapeseed Oil and Olive Leaves 32 Fl Oz
- Price
- $20.12
- Rating
- 4.5/5
- Reviews
- 6,618
- Age
- 5y ago

ATTITUDE Moisture Rich Hair Conditioner For Dry and Damaged Hair Naturally Derived Ingredients Vegan Detangler Dermatologiocally Tested Quinoa and Jojoba 32 Fl Oz
- Price
- $19.54
- Rating
- 4.5/5
- Reviews
- 6,618
- Age
- 5y ago

INNERSENSE Organic Beauty - Natural Hydrating Cream Conditioner | Non-Toxic Cruelty-Free Clean Haircare (10oz)
- Price
- $29.24
- Rating
- 4.6/5
- Reviews
- 2,478
- Age
- 9y ago

INNERSENSE Organic Beauty - Natural Pure Inspiration Daily Conditioner | Non-Toxic Cruelty-Free Clean Haircare (10oz)
- Price
- $29.18
- Rating
- 4.6/5
- Reviews
- 1,190
- Age
- 8y ago

Acure Ultra Hydrating Conditioner - Deep Moisture Conditioner for Women & Men w/ Dry Damaged Fine Dry Damaged Color Treated Hair & Scalp w/ Argan Oil Vegan Paraben Free Sulfate Free - 8 fl oz
- Price
- $9.67
- Rating
- 4.4/5
- Reviews
- 2,425
- Age
- 6y ago
Trending
estimated 90-day click momentum
ATTITUDE Volume and Shine Hair Conditioner For Thin Hair Naturally Derived Ingredients Vegan Detangler Dermatologically Tested Soy Protein & Cranberries 8 Fl Oz
- Price
- $13.01
- Rating
- 4.5/5
- Reviews
- 6,618
- Age
- 9y ago

ATTITUDE Nourishing Hair Conditioner For Dry and Damaged Hair Naturally Derived Ingredients Vegan Detangler Dermatologically Tested Grapeseed Oil and Olive Leaves 8 Fl Oz
- Price
- $12.53
- Rating
- 4.5/5
- Reviews
- 6,618
- Age
- 9y ago

Avalon Organics Rosemary Conditioner - Volumizing Haircare to Reinforce Full Healthy Looking Volume 11 Oz
- Price
- $9.73
- Rating
- 4.0/5
- Reviews
- 5,289
- Age
- 22y ago

Avalon Organics All Natural Coconut Pear Conditioner 32 Fl Oz
- Price
- $16.64
- Rating
- 4.0/5
- Reviews
- 5,289
- Age
- 11mo ago

INNERSENSE Organic Beauty - Natural Pure Inspiration Daily Conditioner | Non-Toxic Cruelty-Free Clean Haircare (10oz)
- Price
- $29.18
- Rating
- 4.6/5
- Reviews
- 1,190
- Age
- 8y ago
Newest
by launch date
Avalon Organics All Natural Coconut Pear Conditioner 32 Fl Oz
- Price
- $16.64
- Rating
- 4.0/5
- Reviews
- 5,289
- Age
- 11mo ago

INNERSENSE Organic Beauty - Natural Hydrating Cream Conditioner | Non-Toxic Cruelty-Free Clean Haircare (32 oz Refill Pouch)
- Price
- $71.32
- Rating
- 4.6/5
- Reviews
- 2,478
- Age
- 4y ago

ATTITUDE Hair Conditioner for Sensitive Dry Scalp Soothing Oat Naturally Derived Ingredients Dermatologically Tested Vegan Detangler Extra Gentle Unscented 32 Fl Oz
- Price
- $18.24
- Rating
- 4.4/5
- Reviews
- 2,389
- Age
- 5y ago

ATTITUDE Nourishing Hair Conditioner For Dry and Damaged Hair Naturally Derived Ingredients Vegan Detangler Dermatologically Tested Grapeseed Oil and Olive Leaves 32 Fl Oz
- Price
- $20.12
- Rating
- 4.5/5
- Reviews
- 6,618
- Age
- 5y ago

ATTITUDE Moisture Rich Hair Conditioner For Dry and Damaged Hair Naturally Derived Ingredients Vegan Detangler Dermatologiocally Tested Quinoa and Jojoba 32 Fl Oz
- Price
- $19.54
- Rating
- 4.5/5
- Reviews
- 6,618
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
664
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 85%
Open market
1%
- BIO SPECTRA ATTITUDE44%
- INNERSENSE24%
- Avalon Organics14%
- Acure13%
- ATTITUDE4%
- Mielle Organics1%
- Open — no brand owns it (1 brand, 1%)
Demand
Non Toxic Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Non Toxic Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- attitude conditioner162K/yr
- innersense conditioner86K/yr
- acure conditioner76K/yr
- avalon organics conditioner68K/yr
- super leaves conditioner16K/yr
- non toxic conditioner19K/yr
- attitude super leaves conditioner7K/yr
- ewg conditioner7K/yr
- organic conditioner for women8K/yr
- avalon conditioner7K/yr
Reviews and returns
What reviews say buyers love and hate about Non Toxic Conditioner
We read the reviews and the return reasons for every product selling here.
“Does not moisturize”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Non Toxic Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









