Is non acetone nail polish remover profitable to sell on Amazon United States?

The niche generates $544K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +20.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the non acetone nail polish remover niche?

12 brands and 571 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in non acetone nail polish remover?

Top complaints mined from reviews: Smell, Functionality-Overall, Moist/Dry. The return rate is 0.2%.

When does demand for non acetone nail polish remover peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the non acetone nail polish remover niche?

Listings span $1.80–$13.95; the average listing price is $8.76 (sweet spot $15–$100). The average incumbent carries 9,762 reviews — the moat a new listing must climb.

non acetone nail polish remover

Worth a look

Shows low returns (0.2%), but prices mostly outside the sweet spot ($1.80–$13.95) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Market size

Good$544K

$544K/yr · 534K searches

Growth

Good+20.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Avg price

Bad$8.76

avg listing price — sweet spot $15–$100

Review moat

Bad9,761.67

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$1.80–$13.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, non acetone nail polish remover is a $544K/yr Amazon United States market (534K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

non acetone nail polish remover market data

Units sold / yr: 60K–80K; avg 3,000–4,000/product
Revenue / yr: $526K–$701K; units × avg price
Conversion rate: 11.6%
Avg BSR: #92
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 143 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

571

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

11%

Mineral Fusion37%
ella+mila24%
Cutex17%
GELLEN6%
Glamonade3%
C CARE3%
Open — no brand owns it (6 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top non acetone nail polish remover search terms

non acetone nail polish remover88K/yr +19.1%11.8% conv.
mineral fusion110K/yr -7.6%1.7% conv.
acetone free nail polish remover47K/yr +32.2%11.8% conv.
mineral fusion nail polish remover43K/yr +56.9%20.5% conv.
mineral fusion nail polish52K/yr +31.7%1.5% conv.
nail polish remover non acetone39K/yr +32.0%12.3% conv.
non toxic nail polish remover28K/yr +27.0%12.9% conv.
non-acetone gentle nail polish remover14K/yr -39.4%15.8% conv.
natural nail polish remover19K/yr +39.2%10.5% conv.
non-acetone nail polish remover10K/yr +131.5%12.1% conv.

All search terms

Top non acetone nail polish remover products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mineral Fusion Nail Polish Remover - Acetone-Free Nail Care - Non Drying Liquid Formula - 6 fl oz

Mineral Fusion$10.004.7★64,846 rev

ella+mila Nail Polish Remover That Conditions While Removing Non-Acetone Gentle & Nourishing Formula Vegan & Cruelty-Free 8oz

ella+mila$6.114.6★383 rev

Cutex Strength Shield Nail Polish Remover Leaves Fingernails & Toenails Looking Healthy Contains Vitamins E B5 & Hydrolyzed Silk 6.7 fl oz

Cutex$2.984.8★21,491 rev

Gellen Nail Polish Remover Non Acetone Nail Polish Removal for Regular Nail Polishes Jasmine Scent Healthy Nail Polish Remover with Easy Push-down Pump 6.09 Fl Oz

GELLEN$7.494.4★1,389 rev

Mineral Fusion Nail Polish Remover - Acetone-Free Nail Care - Non Drying Liquid Formula - 6 fl oz Pack of 2

Mineral Fusion$13.954.7★64,846 rev

Newest

by launch date

Amazon Essentials Nail Polish Remover Non-Acetone With Coconut Oil Formulated without Parabens or Phthalates 6 Fl Oz

Amazon Essentials$1.8021 rev

1mo ago

Glamonade Nail Polish Remover: Removal of Nail Polish for Home Salon 6 Fl Oz

Glamonade$8.0164 rev

5mo ago

JODSONE Non-Acetone Nail Polish Remover 6.09 Fl.Oz Orange Scent Nail Polish Remover Gentle & Nail-friendly with Vitamin E & Aloe Push-down Pump Easy Daily Removal for Regular Nail Polish

JODSONE$5.51885 rev

8mo ago

Glamonade Non Acetone Nail Polish Remover: Gentle & Nourishing Formula Fingernail Polish Remover | Non-Drying Removal of Regular Nail Polish with Grapefruit Scent for Home Nail Art(6 Fl Oz)

Glamonade$6.9629 rev

11mo ago

ella+mila Nail Polish Remover That Conditions While Removing Non-Acetone Gentle & Nourishing Formula Vegan & Cruelty-Free 8oz

ella+mila$6.11383 rev

1y ago

What buyers say about non acetone nail polish remover

What buyers praise and complain about, mined from review topics.

What buyers love

Smell17%

“has a pleasant soft fragrance”

Ease Of Cleaning12%

“Works cleanly”

Ease Of Use11%

“Easy removal”

Efficiency10%

“It does the job”

Quality-Overall10%

“Great product, using for many years”

Moist/Dry5%

“effective and moisturizing”

Soft Feel4%

“Nice and smooth”

Value For Money4%

“Great value”

Advertised Vs Actual Product3%

“As advertised”

Stitch/Finish/Polish2%

“Easy way to remove polish works good”

What buyers complain about

Smell20%

“Strong Smell”

Functionality-Overall11%

“Dont work well”

Moist/Dry8%

“all of them are dry”

Value For Money6%

“Overpriced”

Leak-Proof5%

“leaked in shipment”

Ease Of Cleaning5%

“You need to scrub soooo hard”

Size-Overall3%

“Smaller bottle than anticipated”

Advertised Vs Actual Product3%

“Advertisement is false”

Ease Of Use2%

“Hard to Open”

Oily/Greasy2%

“it always leaves my nails feeling a bit oily”

Top return reasons

Functionality-Overall32%

Smell19%

Leak-Proof9%

Advertised Vs Actual Product9%

Size-Overall6%

Moist/Dry4%