Is no poo shampoo profitable to sell on Amazon United States?

The niche generates $1.4M/yr across 29 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Launch it (65/100).

How competitive is the no poo shampoo niche?

1 brands and 3 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in no poo shampoo?

Top complaints mined from reviews: Smell, Moist/Dry, Hair Related. The return rate is 1.1%.

When does demand for no poo shampoo peak?

Demand peaks in Mar–May–Jun–Jul; the busiest month runs 2.4× the quietest.

What does it cost to enter the no poo shampoo niche?

Listings span $11.72–$50.79; the average listing price is $30.10 (sweet spot $15–$100). The average incumbent carries 1,178 reviews — the moat a new listing must climb.

no poo shampoo

Launch it

A $1.4M/yr market growing +11.8% this quarter with returns at 1.1% — clears our launch bar.

Avg price

Incredible$30.10

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Price range

Great$11.72–$50.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.4M

$1.4M/yr · 442K searches

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,177.55

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+11.8%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, no poo shampoo is a $1.4M/yr Amazon United States market (442K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–May–Jun–Jul. Verdict: Launch it — 65/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

no poo shampoo market data

Units sold / yr: 40K–50K; avg 1,250–1,500/product
Revenue / yr: $1.2M–$1.5M; units × avg price
Conversion rate: 10.8%
Avg BSR: #319
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 77 months
Avg seller age: 131 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

42%

Top 20: 91%

Open market

DevaCurl100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.

Peak months: Mar, May, Jun, Jul · busiest ÷ quietest = 2.4×

Open Trend

Top no poo shampoo search terms

deva curl hair products173K/yr +1.8%9.8% conv.
deva curl99K/yr +27.0%9.3% conv.
devacurl53K/yr +26.2%9.8% conv.
deva curl conditioner19K/yr -7.6%19.0% conv.
diva curls products19K/yr +4.8%7.8% conv.
diva curl17K/yr +18.8%8.6% conv.
diva curls6K/yr -13.4%8.4% conv.
deva curl travel size5K/yr +16.7%12.0% conv.
deva curl shampoo and conditioner6K/yr +12.7%7.6% conv.
deva curl shampoo6K/yr +45.4%12.6% conv.

All search terms

Top no poo shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DevaCurl Mist of Wonders Leave In Multi-Benefit Curl Spray 10 oz

DevaCurl$31.934.5★628 rev

DevaCurl SuperCream Ultra-Rich Moisturizing Definer Warm Coconut 5.1 fl. oz

DevaCurl$29.074.7★1,504 rev

DevaCurl One Condition Original Rich Cream Conditioner Soft Lemongrass 32 fl. oz.

DevaCurl$46.754.6★938 rev

DevaCurl Styling Cream Touchable Rich Moisturizing Definer Citrus Zest 5.1 fl. oz | Maintains Moisture | Hydrates and Smoothes Curls

DevaCurl$28.264.5★2,601 rev

DevaCurl Ultra Defining Gel Strong Hold Non-Crunch Styler Bright Breeze 12 fl. oz

DevaCurl$28.354.3★3,279 rev

Newest

by launch date

DevaCurl$29.1152 rev

10mo ago

DevaCurl Quenchn Define Gel Strong Hold Non-Crunch Styler 12 Oz | Lasts up to 7 Days | Locks & Moisturizes Curls | Enhances Shine

DevaCurl$27.45147 rev

11mo ago

DevaCurl Mist of Wonders Leave In Multi-Benefit Curl Spray 10 oz

DevaCurl$31.93628 rev

3y ago

DevaCurl SuperCream Ultra-Rich Moisturizing Definer Warm Coconut 5.1 fl. oz

DevaCurl$29.071,504 rev

4y ago

DevaCurl One Condition Original Rich Cream Conditioner Soft Lemongrass 32 fl. oz.

DevaCurl$46.75938 rev

4y ago

What buyers say about no poo shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Curly Hair30%

“Works great on curly hair”

Smell10%

“The smell is very clean”

Quality-Overall9%

“Excellent product”

Hair Styling8%

“Really delivers soft well defined curls”

Soft Feel6%

“Hair is soft”

Moist/Dry5%

“It did feel hydrating”

Weight Light5%

“Feels so light”

Value For Money3%

“Great value”

Suitability Straight Hair3%

“Great for fine hair”

Cleansing2%

“Clean Feeling Hair”

What buyers complain about

Smell12%

“This cream had no smell”

Moist/Dry9%

“Dried My”

Hair Related9%

“could never get my hair feeling soft”

Value For Money7%

“every product is very pricey”

Allergies5%

“I seem to be allergic to it”

Suitability Curly Hair5%

“does not help curls”

Stiffness3%

“Makes hair stiff”

Functionality-Overall3%

“I did not notice much difference”

Weight Heavy2%

“Too heavy, no hold”

Ease Of Use2%

“The container was difficult to use”

Top return reasons

Size-Overall13%

Suitability Short Hair13%

Advertised Vs Actual Product12%

Functionality-Overall11%

Smell7%