No Poo Shampoo
PassNo Poo Shampoo scores 65 out of 100, a Pass. Shoppers spend $1.4M a year here, search demand grew +11.8% this quarter, and returns run at 1.1% of orders.
- Flapen Score
- 65 / 100Top 3% of 10,978 Beauty & Personal Care niches · +17 vs the category median of 4865
- Market size
- $1.4M/yr442K searches / yr
- 90-day growth
- +11.8%search demand this quarter
- Competition
- 42%top-5 click share · 1 brands · 3 sellers
Flapen Score
No Poo Shampoo against its category
The dotted line is the Beauty & Personal Care average. Past it, No Poo Shampoo is stronger. Inside it, weaker.
Market
The No Poo Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for No Poo Shampoo 442K times last year and spent an estimated $1.4M. One brand takes every click. Demand peaks in Mar–May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.
01 · Demand
10.8% of searches ended in a purchase last week.
Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 442K
- Growth, 90 days vs prior 90
- +11.8%
- Conversion, latest week
- 10.8%
- Market size, estimated
- $1.4Ma year
- Peak month
- June2.4× the quietest month
- Top search term
- deva curl hair products173K searches a year
02 · Price
A sale here is worth $30.10.
Listings sell for $30.10 on average, from $11.72 to $50.79. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $30.10 that is $38K to $45K a year per listing.
- Average price
- $30.10inside the $15 to $100 sweet spot
- Price range
- $11.72–$50.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $38K–$45K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #319 within Creams & Lotions. It carries 1,178 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #319in Creams & Lotions
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 1,178per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top No Poo Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DevaCurl Mist of Wonders Leave In Multi-Benefit Curl Spray 10 oz
- Price
- $31.93
- Rating
- 4.5/5
- Reviews
- 628
- Age
- 3y ago
DevaCurl SuperCream Ultra-Rich Moisturizing Definer Warm Coconut 5.1 fl. oz
- Price
- $29.07
- Rating
- 4.7/5
- Reviews
- 1,504
- Age
- 4y ago
DevaCurl One Condition Original Rich Cream Conditioner Soft Lemongrass 32 fl. oz.
- Price
- $46.75
- Rating
- 4.6/5
- Reviews
- 938
- Age
- 4y ago
DevaCurl Styling Cream Touchable Rich Moisturizing Definer Citrus Zest 5.1 fl. oz | Maintains Moisture | Hydrates and Smoothes Curls
- Price
- $28.26
- Rating
- 4.5/5
- Reviews
- 2,601
- Age
- 4y ago
DevaCurl Ultra Defining Gel Strong Hold Non-Crunch Styler Bright Breeze 12 fl. oz
- Price
- $28.35
- Rating
- 4.3/5
- Reviews
- 3,279
- Age
- 4y ago
Trending
90-day click momentum
DevaCurl No-Poo Original Non-Lathering Cleanser for Rich Moisture Fresh Rose 12 fl. oz
- Price
- $28.02
- Rating
- 4.6/5
- Reviews
- 1,067
- Age
- 4y ago
DevaCurl One Condition Decadence Ultra-Rich Cream Conditioner Green Oasis 12 fl. oz.
- Price
- $26.76
- Rating
- 4.6/5
- Reviews
- 1,044
- Age
- 4y ago
DevaCurl SuperCream Ultra-Rich Moisturizing Definer 3 fl. Oz
- Price
- $15.21
- Rating
- 4.5/5
- Reviews
- 556
- Age
- 4y ago
DevaCurl Wave Maker Lightweight Moisturizing Definer Bright Breeze 5 fl. oz.
- Price
- $29.08
- Rating
- 4.4/5
- Reviews
- 564
- Age
- 4y ago
DevaCurl One Condition Original Rich Cream Conditioner Soft Lemongrass 12 fl. oz.
- Price
- $28.44
- Rating
- 4.5/5
- Reviews
- 485
- Age
- 4y ago
Newest
by launch date
DevaCurl OG Kit | Original Curl Routine | No Poo Original | One Condition Original | Styling Cream | Travel Sizes
- Price
- $29.11
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 10mo ago
DevaCurl Quenchn Define Gel Strong Hold Non-Crunch Styler 12 Oz | Lasts up to 7 Days | Locks & Moisturizes Curls | Enhances Shine
- Price
- $27.45
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 11mo ago
DevaCurl Mist of Wonders Leave In Multi-Benefit Curl Spray 10 oz
- Price
- $31.93
- Rating
- 4.5/5
- Reviews
- 628
- Age
- 3y ago
DevaCurl SuperCream Ultra-Rich Moisturizing Definer Warm Coconut 5.1 fl. oz
- Price
- $29.07
- Rating
- 4.7/5
- Reviews
- 1,504
- Age
- 4y ago
DevaCurl One Condition Original Rich Cream Conditioner Soft Lemongrass 32 fl. oz.
- Price
- $46.75
- Rating
- 4.6/5
- Reviews
- 938
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
42%
Top 20: 91%
Open market
0%
- DevaCurl100%
Demand
No Poo Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, May, Jun, Jul · busiest ÷ quietest = 2.4×
Search terms
Top No Poo Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- deva curl hair products173K/yr
- deva curl99K/yr
- devacurl53K/yr
- deva curl conditioner19K/yr
- diva curls products19K/yr
- diva curl17K/yr
- diva curls6K/yr
- deva curl travel size5K/yr
- deva curl shampoo and conditioner6K/yr
- deva curl shampoo6K/yr
Reviews and returns
What reviews say buyers love and hate about No Poo Shampoo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This cream had no smell
he smell is a little bit ammonia e
The smell is bad
Dried My
not hydrating
Everything is so dry
could never get my hair feeling soft
Ripped out a LOT of hair trying to soften the mess
this cream didn't work for my hair
every product is very pricey
feels much more expensive than it is
It is not cheap
I seem to be allergic to it
But unfortunately, I had some sort of allergic reaction to it
Made the back of my neck itchy
Love
Works great on curly hair
It helps with curly hair
Works great for curly hair
The smell is very clean
Very strong fragrance
Smells Great
Excellent product
Some of the products were pretty good
Excelente producto
Really delivers soft well defined curls
Love this gel for my curls
Gorgeous curls Everytime
Hair is soft
SOFT
The bristles are soft
Return
1.1% Return rate 33% Fixable by listing
I did not notice much difference
Did not work for me
This cream had no smell
he smell is a little bit ammonia e
The smell is bad
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common No Poo Shampoo questions
Answered from the same tracked data.