No Filter Primer
FailDemand is soft, at -78.5% this quarter, so No Filter Primer is a Fail.
- Flapen Score
- 32 / 100Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 4832
- Market size
- $5K/yr15K searches / yr
- 90-day growth
- -78.5%search demand this quarter
- Competition
- 81%top-5 click share · 7 brands · 158 sellers
Flapen Score
No Filter Primer against its category
The dotted line is the Beauty & Personal Care average. Past it, No Filter Primer is stronger. Inside it, weaker.
Market
The No Filter Primer market on Amazon at a glance
Shoppers on Amazon United States searched for No Filter Primer 15K times last year and spent an estimated $5K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -78.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 15K
- Growth, 90 days vs prior 90
- -78.5%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $5Ka year
- Peak month
- February5.1× the quietest month
- Top search term
- no filter primer9K searches a year
02 · Price
A sale here is worth $28.94.
Listings sell for $28.94 on average, from $8.50 to $59.95. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $28.94 that is $0 to $3K a year per listing.
- Average price
- $28.94inside the $15 to $100 sweet spot
- Price range
- $8.50–$59.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #189 within Face. It carries 10,407 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 90%
- Out of stock, average day
- 9.3%
- Average rank
- #189in Face
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 10,407per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top No Filter Primer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Scinex IL MAKIAGE No Filter Poreless Base Smoothing Primer 25 ML 0.84 Fl Oz (Pack of 1) Clear
- Price
- $58.84
- Rating
- 4.5/5
- Reviews
- 157
- Age
- 2y ago

Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring Travel Size 0.34 Fl Oz
- Price
- $14.40
- Rating
- 4.5/5
- Reviews
- 4,429
- Age
- 4y ago

e.l.f. Poreless Face Primer Skin-Smoothing Matte Makeup Base Minimizes Pores & Fine Lines Long-Lasting Foundation Primer with Tea Tree & Vitamins A & E Vegan & Cruelty-Free
- Price
- $8.50
- Rating
- 4.4/5
- Reviews
- 19,993
- Age
- 12y ago

Peter Thomas Roth | Instant FIRMx No-Filter Primer Instant Skin Tightener Skin Firmer Makeup Primer For Face Blurring Face Primer
- Price
- $36.30
- Rating
- 3.7/5
- Reviews
- 3,835
- Age
- 3y ago

TOUCH IN SOL No Poreblem Primer Pore Primer for Korean Makeup Mattifying Primer for Oily Skin Pore Eraser for Large Pores Blurring Finish from K Beauty (1.01 fl.oz/30ml)
- Price
- $13.63
- Rating
- 4.3/5
- Reviews
- 13,500
- Age
- 13y ago
Trending
estimated 90-day click momentum
Scinex IL MAKIAGE No Filter Poreless Base Smoothing Primer 25 ML 0.84 Fl Oz (Pack of 1) Clear
- Price
- $58.84
- Rating
- 4.5/5
- Reviews
- 157
- Age
- 2y ago

Il Makiage Power Redo Wrinkle Filler instant age-rewinding effect Coffee Seed + Vitamin C + Rosehip Oil 20 ml
- Price
- $59.95
- Rating
- 3.8/5
- Reviews
- 259
- Age
- 1y ago

Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring 1 Fl Oz
- Price
- $30.23
- Rating
- 4.5/5
- Reviews
- 4,429
- Age
- 14y ago

TOUCH IN SOL No Poreblem Primer Pore Primer for Korean Makeup Mattifying Primer for Oily Skin Pore Eraser for Large Pores Blurring Finish from K Beauty (1.01 fl.oz/30ml)
- Price
- $13.63
- Rating
- 4.3/5
- Reviews
- 13,500
- Age
- 13y ago

Peter Thomas Roth | Instant FIRMx No-Filter Primer Instant Skin Tightener Skin Firmer Makeup Primer For Face Blurring Face Primer
- Price
- $36.30
- Rating
- 3.7/5
- Reviews
- 3,835
- Age
- 3y ago
Newest
by launch date
Il Makiage Power Redo Wrinkle Filler instant age-rewinding effect Coffee Seed + Vitamin C + Rosehip Oil 20 ml
- Price
- $59.95
- Rating
- 3.8/5
- Reviews
- 259
- Age
- 1y ago

Il Makiage No Filter Poreless Base Smoothing Primer 25 ML/ 0.84 FL OZ Perfecting Primer for Pores Flawless Finish Long-Lasting Makeup Base.
- Price
- $46.43
- Rating
- 4.2/5
- Reviews
- 53
- Age
- 2y ago

Scinex IL MAKIAGE No Filter Poreless Base Smoothing Primer 25 ML 0.84 Fl Oz (Pack of 1) Clear
- Price
- $58.84
- Rating
- 4.5/5
- Reviews
- 157
- Age
- 2y ago

Peter Thomas Roth | Instant FIRMx No-Filter Primer Instant Skin Tightener Skin Firmer Makeup Primer For Face Blurring Face Primer
- Price
- $36.30
- Rating
- 3.7/5
- Reviews
- 3,835
- Age
- 3y ago

e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup Moisturizing & Priming Vegan & Cruelty-Free 0.811 Fl Oz
- Price
- $10.38
- Rating
- 4.6/5
- Reviews
- 42,135
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
158
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
4%
- Scinex42%
- Smashbox21%
- e.l.f.15%
- Il Makiage7%
- Peter Thomas Roth6%
- TOUCH IN SOL6%
- Open — no brand owns it (1 brand, 4%)
Demand
No Filter Primer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov · busiest ÷ quietest = 5.1×
Search terms
Top No Filter Primer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- no filter primer9K/yr
- makiage primer4K/yr
- il makiage primer for pores and wrinkles2K/yr
- il makiage primer for wrinkles654/yr
Reviews and returns
What reviews say buyers love and hate about No Filter Primer
We read the reviews and the return reasons for every product selling here.
“Not worth the price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common No Filter Primer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









