Is no filter primer profitable to sell on Amazon United States?

The niche generates $5K/yr across 10 tracked products. 90-day search growth is -78.5%. Flapen's verdict: Skip it (32/100).

How competitive is the no filter primer niche?

7 brands and 158 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in no filter primer?

Top complaints mined from reviews: Value For Money, Size-Overall, Functionality-Overall. The return rate is 0.9%.

When does demand for no filter primer peak?

Demand peaks in Jan–Feb–Nov; the busiest month runs 5.1× the quietest.

What does it cost to enter the no filter primer niche?

Listings span $8.50–$59.95; the average listing price is $28.94 (sweet spot $15–$100). The average incumbent carries 10,407 reviews — the moat a new listing must climb.

no filter primer

Skip it

Soft demand (-78.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.94

avg listing price — sweet spot $15–$100

Price range

Great$8.50–$59.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,407.3

avg incumbent reviews — the moat a new listing must climb

Competition

Bad81%

top-5 click share — a locked-up shelf

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Brand share

Bad96%

top-5 brand share — brand-locked demand

Market size

Bad$5K

$5K/yr · 15K searches

Growth

Bad-78.5%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, no filter primer is a $5K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 32/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

no filter primer market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $14K–$22K; units × avg price
Conversion rate: 1.1%
Avg BSR: #189
Page quality: 0%
Prime: 90%
Sponsored: 80%
Out of stock: 9.3%
Avg brand age: 76 months
Avg seller age: 142 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

158

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Scinex42%
Smashbox21%
e.l.f.15%
Il Makiage7%
Peter Thomas Roth6%
TOUCH IN SOL6%
Open — no brand owns it (1 brand, 4%)

Demand & seasonality

Weekly Amazon search volume, last 68 weeks — -78.5% search growth over the last 90 days.

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 5.1×

Open Trend

Top no filter primer search terms

no filter primer9K/yr -85.3%3.7% conv.
makiage primer4K/yr -72.1%2.6% conv.
il makiage primer for pores and wrinkles2K/yr -58.1%1.0% conv.
il makiage primer for wrinkles654/yr -62.4%0.9% conv.

All search terms

Top no filter primer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Scinex IL MAKIAGE No Filter Poreless Base Smoothing Primer 25 ML 0.84 Fl Oz (Pack of 1) Clear

Scinex$58.844.5★157 rev

Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring Travel Size 0.34 Fl Oz

Smashbox$14.404.5★4,429 rev

e.l.f. Poreless Face Primer Skin-Smoothing Matte Makeup Base Minimizes Pores & Fine Lines Long-Lasting Foundation Primer with Tea Tree & Vitamins A & E Vegan & Cruelty-Free

e.l.f.$8.504.4★19,993 rev

Peter Thomas Roth | Instant FIRMx No-Filter Primer Instant Skin Tightener Skin Firmer Makeup Primer For Face Blurring Face Primer

Peter Thomas Roth$36.303.7★3,835 rev

TOUCH IN SOL No Poreblem Primer Pore Primer for Korean Makeup Mattifying Primer for Oily Skin Pore Eraser for Large Pores Blurring Finish from K Beauty (1.01 fl.oz/30ml)

TOUCH IN SOL$13.634.3★13,500 rev

Newest

by launch date

Il Makiage Power Redo Wrinkle Filler instant age-rewinding effect Coffee Seed + Vitamin C + Rosehip Oil 20 ml

Il Makiage$59.95259 rev

1y ago

Il Makiage No Filter Poreless Base Smoothing Primer 25 ML/ 0.84 FL OZ Perfecting Primer for Pores Flawless Finish Long-Lasting Makeup Base.

Il Makiage$46.4353 rev

2y ago

Scinex IL MAKIAGE No Filter Poreless Base Smoothing Primer 25 ML 0.84 Fl Oz (Pack of 1) Clear

Scinex$58.84157 rev

2y ago

Peter Thomas Roth | Instant FIRMx No-Filter Primer Instant Skin Tightener Skin Firmer Makeup Primer For Face Blurring Face Primer

Peter Thomas Roth$36.303,835 rev

3y ago

e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup Moisturizing & Priming Vegan & Cruelty-Free 0.811 Fl Oz

e.l.f.$10.3842,135 rev

4y ago

What buyers say about no filter primer

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel19%

“Goes on smooth”

Quality-Overall15%

“This is a great, affordable product”

Suitability Combination Skin12%

“Makes your skin feel wonderful”

Value For Money6%

“Worth for money”

Durability3%

“Durable”

Moist/Dry3%

“Keeps me hydrated”

Wrinkle3%

“helps hide wrinkles”

Weight Light3%

“Lightweight keeps make up fresh”

Advertised Vs Actual Product3%

“As described”

Adhesion/Stickiness3%

“Sticky”

What buyers complain about

Value For Money12%

“Not worth the price”

Size-Overall11%

“the tube is quite small”

Functionality-Overall10%

“Didn't work for me”

Adhesion/Stickiness7%

“It's hard to describe - it doesn't go on sticky”

Wrinkles5%

“not as described to fill in wrinkles”

Smell4%

“Chemical smell”

Skin Health3%

“Didn't feel nice on skin”

Quality-Overall3%

“absolute trash”

Suitability Combination Skin3%

“this products is not for all type of skin”

Oily/Greasy3%

“ok. Not for oily skin”

Top return reasons

Size-Overall19%

Functionality-Overall18%

Advertised Vs Actual Product11%

Adhesion/Stickiness6%

Value For Money4%

Oily/Greasy4%

Texture/Consistency-Overall4%

Product Condition3%

Smell3%

Color3%

Common questions

Is no filter primer profitable to sell on Amazon United States?: The niche generates $5K/yr across 10 tracked products. 90-day search growth is -78.5%. Flapen's verdict: Skip it (32/100).
How competitive is the no filter primer niche?: 7 brands and 158 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in no filter primer?: Top complaints mined from reviews: Value For Money, Size-Overall, Functionality-Overall. The return rate is 0.9%.
When does demand for no filter primer peak?: Demand peaks in Jan–Feb–Nov; the busiest month runs 5.1× the quietest.
What does it cost to enter the no filter primer niche?: Listings span $8.50–$59.95; the average listing price is $28.94 (sweet spot $15–$100). The average incumbent carries 10,407 reviews — the moat a new listing must climb.