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No Crack Hand Cream

Fail

Demand is soft, at -61.3% this quarter, so No Crack Hand Cream is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$87K/yr35K searches / yr
90-day growth
-61.3%search demand this quarter
Competition
91%top-5 click share · 5 brands · 190 sellers

Flapen Score

No Crack Hand Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, No Crack Hand Cream is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The No Crack Hand Cream market on Amazon at a glance

Shoppers on Amazon United States searched for No Crack Hand Cream 35K times last year and spent an estimated $87K. All 5 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -61.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-61.3%
Conversion, latest week
12.2%
Market size, estimated
$87Ka year
Peak month
December6.8× the quietest month
Top search term
no crack hand cream26K searches a year

02 · Price

A sale here is worth $20.10.

Listings sell for $20.10 on average, from $8.51 to $29.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $20.10 that is $10K to $15K a year per listing.

Average price
$20.10inside the $15 to $100 sweet spot
Price range
$8.51–$29.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,858 within Foot & Hand Care. It carries 16,376 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,858in Foot & Hand Care
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
16,376per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
95 months

Products

Top No Crack Hand Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

190

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 232%
  • Brand 311%
  • Brand 47%
  • Brand 52%

Demand

No Crack Hand Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 6.8×

Search terms

Top No Crack Hand Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • no crack hand cream26K/yr
  • no crack super hand cream6K/yr
  • no crack3K/yr

Reviews and returns

What reviews say buyers love and hate about No Crack Hand Cream

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Moist/Dry”
12%of negative reviews mention “Thickness”
0.4%of orders come back
“Not a thick occlusal”
A buyer, on “Thickness”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common No Crack Hand Cream questions

Answered from the same tracked data.