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No Bite Nail Polish

Maybe

Returns run at only 0.4% of orders. But prices span $7.41–$16.75, mostly outside the sweet spot, so No Bite Nail Polish is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$488K/yr764K searches / yr
90-day growth
+13.6%search demand this quarter
Competition
62%top-5 click share · 14 brands · 24 sellers

Flapen Score

No Bite Nail Polish against its category

The dotted line is the Beauty & Personal Care average. Past it, No Bite Nail Polish is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The No Bite Nail Polish market on Amazon at a glance

Shoppers on Amazon United States searched for No Bite Nail Polish 764K times last year and spent an estimated $488K. The top 5 brands take 66% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 764K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $488K a year.

Searches, last 12 months
764K
Growth, 90 days vs prior 90
+13.6%
Conversion, latest week
5.1%
Market size, estimated
$488Ka year
Peak month
July1.3× the quietest month
Top search term
nail biting prevention for kids169K searches a year

02 · Price

A sale here is worth $12.40.

Listings sell for $12.40 on average, from $7.41 to $16.75. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $12.40 that is $37K to $50K a year per listing.

Average price
$12.40under the $15 to $100 sweet spot
Price range
$7.41–$16.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
$37K–$50K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #101 within Nail Care. It carries 4,886 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#101in Nail Care
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
4,886per listing
Listings tracked
19

04 · Newcomers

Amazon counts 3 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
50 months

Products

Top No Bite Nail Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$24K$49K$73K$98K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 flat

Sellers

24

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

27%

  • Glamonade21%
  • MAVALA16%
  • Nail Quail13%
  • ella+mila9%
  • NIXXIT8%
  • Onyx Professional7%

Demand

No Bite Nail Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top No Bite Nail Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nail biting prevention for kids169K/yr
  • no bite nail polish61K/yr
  • nail biting treatment for kids29K/yr
  • nail biting prevention for adults50K/yr
  • nail biting prevention101K/yr
  • bitter nail polish for nail biters kids42K/yr
  • stop nail biting42K/yr
  • thumb sucking nail polish23K/yr
  • anti nail biting polish28K/yr
  • stop nail biting kids27K/yr

Reviews and returns

What reviews say buyers love and hate about No Bite Nail Polish

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall40%−0.47

Doesn't work very well

Did not work

Not effective

Durability7%+0.09

Comes Off Easily

Doesnt Last

First twist lid broke

Smell4%−0.02

Strong smell

But the smell is disgusting

This has no smell

Moist/Dry4%+0.34

it makes your mouth feel dry

The liquid kind of drys in the bottle

even after an hour of drying. it dries within seconds.

Ease Of Application3%+0.45

But I dont apply it as often

The only thing I have with the this item was it the liquid in the bottle became thinker and thicker, it was hard to apply

Stopped on the first application

Love

Efficiency17%+1.20

Its effective at first

Effective

It works great

Quality-Overall13%+0.89

Great No-Bite Nail Polish

Excellent product

I am very pleased with the quality

Ease Of Use9%+0.41

Its easy to put on and use

The ease of application

Easy to use

Advertised Vs Actual Product8%+0.40

Just what I needed

Works as described

Does what it says

Moist/Dry7%+0.34

Dries on clear

dries fast

dries quickly

Return

0.4% Return rate 10% Fixable by listing

Functionality-Overall46%▇▆██▇█

Doesn't work very well

Did not work

Not effective

Leak-Proof9%▅█▆▇▅▅

Bottle was leaking

leaked all over

leaked

Advertised Vs Actual Product8%▆▆▆▅█▅
Defective Material/Parts3%█▆▄▅▆▁
Strength3%▅▅█▃▄▅

not crazy strong

To weak

Not strong enough

FAQ

Common No Bite Nail Polish questions

Answered from the same tracked data.