No Bite Nail Polish

Shoppers searched for this 764K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $488K a year.

Searches, last 12 months

764K

Growth, 90 days vs prior 90

+13.6%

Conversion, latest week

5.1%

Market size, estimated

$488Ka year

Peak month

July1.3× the quietest month

Top search term

nail biting prevention for kids169K searches a year

Listings sell for $12.40 on average, from $7.41 to $16.75. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $12.40 that is $37K to $50K a year per listing.

Average price

$12.40under the $15 to $100 sweet spot

Price range

$7.41–$16.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

3,000–4,000

Revenue per listing a year

$37K–$50K

Returns

0.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #101 within Nail Care. It carries 4,886 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

6.7%

Average rank

#101in Nail Care

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

4,886per listing

Listings tracked

19

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

3Amazon's first-year sales bar

Average brand age

50 months