Skip to content

No 7 Airbrush Away Primer

Fail

The top 5 brands take 100% of clicks, so No 7 Airbrush Away Primer is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$55K/yr21K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
88%top-5 click share · 5 brands · 40 sellers

Flapen Score

No 7 Airbrush Away Primer against its category

The dotted line is the Beauty & Personal Care average. Past it, No 7 Airbrush Away Primer is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The No 7 Airbrush Away Primer market on Amazon at a glance

Shoppers on Amazon United States searched for No 7 Airbrush Away Primer 21K times last year and spent an estimated $55K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
12.6%
Market size, estimated
$55Ka year
Peak month
February1.4× the quietest month
Top search term
no 7 primer8K searches a year

02 · Price

A sale here is worth $20.81.

Listings sell for $20.81 on average, from $13.24 to $44.23. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $20.81 that is $5K to $10K a year per listing.

Average price
$20.81inside the $15 to $100 sweet spot
Price range
$13.24–$44.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #363 within Face. It carries 1,165 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
88%
Out of stock, average day
11.2%
Average rank
#363in Face
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,165per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top No 7 Airbrush Away Primer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 29%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

No 7 Airbrush Away Primer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top No 7 Airbrush Away Primer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • no 7 primer8K/yr
  • no 7 airbrush away primer5K/yr
  • no 7 airbrush away tinted skin perfector4K/yr
  • no7 airbrush away primer2K/yr
  • no 7 airbrush away2K/yr

Reviews and returns

What reviews say buyers love and hate about No 7 Airbrush Away Primer

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Soft Feel”
29%of negative reviews mention “Size-Overall”
1.3%of orders come back
“the tube is quite small”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common No 7 Airbrush Away Primer questions

Answered from the same tracked data.