Is no 7 airbrush away primer profitable to sell on Amazon United States?

The niche generates $55K/yr across 8 tracked products. 90-day search growth is -15.6%. Flapen's verdict: Skip it (41/100).

How competitive is the no 7 airbrush away primer niche?

5 brands and 40 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in no 7 airbrush away primer?

Top complaints mined from reviews: Size-Overall, Value For Money, Functionality-Overall. The return rate is 1.3%.

When does demand for no 7 airbrush away primer peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the no 7 airbrush away primer niche?

Listings span $13.24–$44.23; the average listing price is $20.81 (sweet spot $15–$100). The average incumbent carries 1,165 reviews — the moat a new listing must climb.

no 7 airbrush away primer

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible12.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$20.81

avg listing price — sweet spot $15–$100

Price range

Great$13.24–$44.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Good1,164.63

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-15.6%

90-day search growth — must beat 0% to launch

Market size

Bad$55K

$55K/yr · 21K searches

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, no 7 airbrush away primer is a $55K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

no 7 airbrush away primer market data

Units sold / yr: 3K–3K; avg 250–500/product
Revenue / yr: $52K–$62K; units × avg price
Conversion rate: 12.6%
Avg BSR: #363
Page quality: 0%
Prime: 88%
Sponsored: 100%
Out of stock: 11.2%
Avg brand age: 83 months
Avg seller age: 130 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

No777%
No.79%
Inscape Data7%
Smashbox4%
Lingmeier3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top no 7 airbrush away primer search terms

no 7 primer8K/yr -17.2%10.1% conv.
no 7 airbrush away primer5K/yr +4.3%17.1% conv.
no 7 airbrush away tinted skin perfector4K/yr -40.8%2.4% conv.
no7 airbrush away primer2K/yr -22.0%19.3% conv.
no 7 airbrush away2K/yr +3.7%9.4% conv.

All search terms

Top no 7 airbrush away primer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

No7 Airbrush Away Face Primer - Hydrating Makeup Primer with Hyaluronic Acid - Helps to Smooth the Appearance of Fine Lines & Wrinkles for Seamless Makeup Application (30ml)

No7$16.174.5★1,446 rev

No7 Airbrush Away Pore Minimizing Facial Primer - Lightweight Matte Primer & Pore Minimizer for Face - Makeup for Oily Skin (30ml)

No7$13.244.5★1,649 rev

No7 Airbrush Away Radiance Boosting Foundation Primer - Illuminating Glow Primer for Seamless Makeup Application - Leaves Skin Dewy Smooth & Radiant - Extends Makeup Wear (30ml)

No7$16.964.5★811 rev

No7 Airbrush Away Primer - 1oz Clear

No.7$21.424.6★238 rev

Inscape Data No7 Airbrush Away Tinted Skin Perfect Dark 1.35oz Cream

Inscape Data$44.234.3★56 rev

Newest

by launch date

No7 Lift & Luminate Primer - Hydrating Primer with Niacimamide - Creates Smooth Base for Makeup Application & Illuminates Skin Glow (30ml)

No7$17.86228 rev

3y ago

No7 Airbrush Away Face Primer - Hydrating Makeup Primer with Hyaluronic Acid - Helps to Smooth the Appearance of Fine Lines & Wrinkles for Seamless Makeup Application (30ml)

No7$16.171,446 rev

3y ago

Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring Travel Size 0.34 Fl Oz

Smashbox$14.404,429 rev

4y ago

Inscape Data No7 Airbrush Away Tinted Skin Perfect Dark 1.35oz Cream

Inscape Data$44.2356 rev

8y ago

No7 Airbrush Away Primer - 1oz Clear

No.7$21.42238 rev

8y ago

What buyers say about no 7 airbrush away primer

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel19%

“Smooth appearance”

Quality-Overall18%

“Very good makeup primer”

Suitability Combination Skin15%

“Works amazing and skin feels great”

Advertised Vs Actual Product5%

“Works as advertised”

Suitability Dry Skin3%

“helps minimize pores”

Wrinkle3%

“This is a really cool product for blurring fine lines and wrinkles”

Suitability Oily Skin3%

“Great primer for oily skin”

Coverage3%

“Excellent coverage”

Weight Light3%

“Lightweight Primer That Keeps Makeup Fresh All Day”

Value For Money2%

“Worth the money”

What buyers complain about

Size-Overall29%

“the tube is quite small”

Value For Money20%

“not worth the price”

Functionality-Overall6%

“Doesn't Work”

Quality-Overall3%

“Some people may feel that just because a product is expensive equates to the product being better”

Wrinkles3%

“Not much help for wrinkle blur”

Smell3%

“It definitely doesnt smell good at all”

Skin Health2%

“It just felt like a layer of slime that made zero difference in appearance of pores”

Product Condition2%

“Appears tampered and used”

Sensitivity-Overall2%

“I also have sensitive skin and break out easily”

Advertised Vs Actual Product1%

“Ad pictures are deceiving”

Top return reasons

Size-Overall47%

Functionality-Overall13%

Advertised Vs Actual Product10%

Value For Money4%

Product Condition4%

Texture/Consistency-Overall3%

Oily/Greasy3%

Coverage2%

Material Quality2%

Moist/Dry2%

Common questions

Is no 7 airbrush away primer profitable to sell on Amazon United States?: The niche generates $55K/yr across 8 tracked products. 90-day search growth is -15.6%. Flapen's verdict: Skip it (41/100).
How competitive is the no 7 airbrush away primer niche?: 5 brands and 40 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in no 7 airbrush away primer?: Top complaints mined from reviews: Size-Overall, Value For Money, Functionality-Overall. The return rate is 1.3%.
When does demand for no 7 airbrush away primer peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the no 7 airbrush away primer niche?: Listings span $13.24–$44.23; the average listing price is $20.81 (sweet spot $15–$100). The average incumbent carries 1,165 reviews — the moat a new listing must climb.