Nivea Sunscreen

Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +83.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $476K a year.

Searches, last 12 months

379K

Growth, 90 days vs prior 90

+83.4%

Conversion, latest week

5.0%

Market size, estimated

$476Ka year

Peak month

June3.8× the quietest month

Top search term

nivea sunscreen145K searches a year

Listings sell for $24.94 on average, from $11.12 to $36.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $24.94 that is $37K to $50K a year per listing.

Average price

$24.94inside the $15 to $100 sweet spot

Price range

$11.12–$36.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,500–2,000

Revenue per listing a year

$37K–$50K

Returns

0.1%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #953 within Sunscreens & Tanning Products. It carries 1,423 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

11.2%

Average rank

#953in Sunscreens & Tanning Products

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

1,423per listing

Listings tracked

9

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

53 months