Nivea Sunscreen
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 98% of clicks, so Nivea Sunscreen is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $476K/yr379K searches / yr
- 90-day growth
- +83.4%search demand this quarter
- Competition
- 86%top-5 click share · 6 brands · 99 sellers
Flapen Score
Nivea Sunscreen against its category
The dotted line is the Beauty & Personal Care average. Past it, Nivea Sunscreen is stronger. Inside it, weaker.
Market
The Nivea Sunscreen market on Amazon at a glance
Shoppers on Amazon United States searched for Nivea Sunscreen 379K times last year and spent an estimated $476K. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
5.0% of searches ended in a purchase last week.
Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +83.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $476K a year.
- Searches, last 12 months
- 379K
- Growth, 90 days vs prior 90
- +83.4%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $476Ka year
- Peak month
- June3.8× the quietest month
- Top search term
- nivea sunscreen145K searches a year
02 · Price
A sale here is worth $24.94.
Listings sell for $24.94 on average, from $11.12 to $36.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $24.94 that is $37K to $50K a year per listing.
- Average price
- $24.94inside the $15 to $100 sweet spot
- Price range
- $11.12–$36.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $37K–$50K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #953 within Sunscreens & Tanning Products. It carries 1,423 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 11.2%
- Average rank
- #953in Sunscreens & Tanning Products
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 1,423per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 5 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Nivea Sunscreen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Japanese Sunscreen SPF 50/PA+++ Super Water Gel 4.22floz(125g) Refill Pack of 2
- Price
- $25.60
- Rating
- 4.7/5
- Reviews
- 141
- Age
- 11mo ago
Nivea Moisturizing Sun Lotion SPF 50 |4.2 fl oz
- Price
- $17.46
- Rating
- 4.5/5
- Reviews
- 6,533
- Age
- 12y ago
Japanese sunscreen Ni-vea Super Water Gel Pump SPF50 PA+++ 4.9oz (Set of 2
- Price
- $36.98
- Rating
- 5.0/5
- Reviews
- 20
- Age
- 2mo ago
Japanese sunscreen Ni-vea UV Super Water Gel SPF50 PA++++Pump 4.9oz for Face & Body Lightweight Daily UV Protection Hydrating Sunscreenset of 2
- Price
- $33.69
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2mo ago
Nivea Sun Moisturising Lotion SPF 30 | 4.23 fl Oz |125ml
- Price
- $11.12
- Rating
- 4.3/5
- Reviews
- 2,097
- Age
- 11y ago
Trending
90-day click momentumJapanese sunscreen Ni-vea Super Water Gel Pump SPF50 PA+++ 4.9oz (Set of 2
- Price
- $36.98
- Rating
- 5.0/5
- Reviews
- 20
- Age
- 2mo ago
Japanese sunscreen Ni-vea Super Water Gel Pump SPF50 PA+++ 4.9oz (Set of 1)
- Price
- $22.25
- Rating
- 5.0/5
- Reviews
- 20
- Age
- 1mo ago
Japanese sunscreen Ni-vea UV Super Water Gel SPF50 PA++++Pump 4.9oz for Face & Body Lightweight Daily UV Protection Hydrating Sunscreenset of 2
- Price
- $33.69
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2mo ago
NIVEA Sun Moisture Lotion Improved Formula 200 ml (6.76 fl oz) Lightweight Daily Sun Care for Face and Body Fast Absorbing Non-Greasy Finish Water-Resistant Family Size Bottle
- Price
- $35.14
- Rating
- 4.5/5
- Reviews
- 85
- Age
- 4mo ago
Nivea Sun Moisturising Lotion SPF 30 | 4.23 fl Oz |125ml
- Price
- $11.12
- Rating
- 4.3/5
- Reviews
- 2,097
- Age
- 11y ago
Newest
by launch dateJapanese sunscreen Ni-vea Super Water Gel Pump SPF50 PA+++ 4.9oz (Set of 1)
- Price
- $22.25
- Rating
- 5.0/5
- Reviews
- 20
- Age
- 1mo ago
Japanese sunscreen Ni-vea Super Water Gel Pump SPF50 PA+++ 4.9oz (Set of 2
- Price
- $36.98
- Rating
- 5.0/5
- Reviews
- 20
- Age
- 2mo ago
Japanese sunscreen Ni-vea UV Super Water Gel SPF50 PA++++Pump 4.9oz for Face & Body Lightweight Daily UV Protection Hydrating Sunscreenset of 2
- Price
- $33.69
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2mo ago
NIVEA Sun Moisture Lotion Improved Formula 200 ml (6.76 fl oz) Lightweight Daily Sun Care for Face and Body Fast Absorbing Non-Greasy Finish Water-Resistant Family Size Bottle
- Price
- $35.14
- Rating
- 4.5/5
- Reviews
- 85
- Age
- 4mo ago
Japanese Sunscreen SPF 50/PA+++ Super Water Gel 4.22floz(125g) Refill Pack of 2
- Price
- $25.60
- Rating
- 4.7/5
- Reviews
- 141
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
99
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Ghibili45%
- NIVEA23%
- Generic17%
- INTERZERO9%
- Bioré4%
- SKIN AQUA2%
Demand
Nivea Sunscreen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.8×
Search terms
Top Nivea Sunscreen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nivea sunscreen145K/yr
- nivea sunscreen water gel30K/yr
- nivea sun40K/yr
- nivea super water gel spf 5023K/yr
- nivea water gel sunscreen12K/yr
- nivea sunscreen spf 5018K/yr
- protector solar nivea19K/yr
- nivea uv super water gel9K/yr
- nivea spf11K/yr
- nivea super water gel9K/yr
Reviews and returns
What reviews say buyers love and hate about Nivea Sunscreen
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No smell
Not fragrance free
Has a slight chemical smell
Allergic reaction
Rash
Skin irritation
made me look like oily puff puff
A little oily
It's always been greasy
Only wish the bottles were bigger cuz they are small
Smaller than I think
the bottles were so small
Skin irritation
It burned my skin
sort of heavy on my skin
Love
It is hydrating
Amazing moisturizer
super hydrating
Perfect for my skin
Great for sensitive skin
Works well on very sensitive skin
Lightweight and Easy to Use
Light and smooth,
Lightweight & Hydrating Daily Moisturizer ⭐ This moisturizer feels very lightweight
Smells amazing
Nice feel, strong scent
Nice scent, kind of citrus scented
So moisturizing for my dry skin
But I think itd also be good for dry skin
It keeps my skin moisturized all day
Return
0.1% Return rate 59% Fixable by listing
Only wish the bottles were bigger cuz they are small
Smaller than I think
the bottles were so small
No smell
Not fragrance free
Has a slight chemical smell
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nivea Sunscreen questions
Answered from the same tracked data.