nivea sunscreen
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$24.94avg listing price — sweet spot $15–$100
Growth
Great+83.4%90-day search growth — must beat 0% to launch
Price range
Great$11.12–$36.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$476K$476K/yr · 379K searches
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,422.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nivea sunscreen is a $476K/yr Amazon United States market (379K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
nivea sunscreen market data
- Units sold / yr
- 15K–20K
- avg 1,500–2,000/product
- Revenue / yr
- $374K–$499K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #953
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 11.2%
- Avg brand age
- 53 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
99
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Ghibili45%
- NIVEA23%
- Generic17%
- INTERZERO9%
- Bioré4%
- SKIN AQUA2%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +83.4% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.8×
Top nivea sunscreen search terms
- nivea sunscreen145K/yr
- nivea sunscreen water gel30K/yr
- nivea sun40K/yr
- nivea super water gel spf 5023K/yr
- nivea water gel sunscreen12K/yr
- nivea sunscreen spf 5018K/yr
- protector solar nivea19K/yr
- nivea uv super water gel9K/yr
- nivea spf11K/yr
- nivea super water gel9K/yr
Top nivea sunscreen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Japanese Sunscreen SPF 50/PA+++ Super Water Gel 4.22floz(125g) Refill Pack of 2
Ghibili$25.604.7★141 rev
Nivea Moisturizing Sun Lotion SPF 50 |4.2 fl oz
NIVEA$17.464.5★6,533 rev
Japanese sunscreen Ni-vea Super Water Gel Pump SPF50 PA+++ 4.9oz (Set of 2
Generic$36.985.0★20 rev
Japanese sunscreen Ni-vea UV Super Water Gel SPF50 PA++++Pump 4.9oz for Face & Body Lightweight Daily UV Protection Hydrating Sunscreenset of 2
INTERZERO$33.695.0★6 rev
Nivea Sun Moisturising Lotion SPF 30 | 4.23 fl Oz |125ml
NIVEA$11.124.3★2,097 rev
Newest
by launch date
Japanese sunscreen Ni-vea Super Water Gel Pump SPF50 PA+++ 4.9oz (Set of 1)
Generic$22.2520 rev
Japanese sunscreen Ni-vea Super Water Gel Pump SPF50 PA+++ 4.9oz (Set of 2
Generic$36.9820 rev
Japanese sunscreen Ni-vea UV Super Water Gel SPF50 PA++++Pump 4.9oz for Face & Body Lightweight Daily UV Protection Hydrating Sunscreenset of 2
INTERZERO$33.696 rev
NIVEA Sun Moisture Lotion Improved Formula 200 ml (6.76 fl oz) Lightweight Daily Sun Care for Face and Body Fast Absorbing Non-Greasy Finish Water-Resistant Family Size Bottle
NIVEA$35.1485 rev
Japanese Sunscreen SPF 50/PA+++ Super Water Gel 4.22floz(125g) Refill Pack of 2
Ghibili$25.60141 rev
Trending
90-day click momentumJapanese sunscreen Ni-vea Super Water Gel Pump SPF50 PA+++ 4.9oz (Set of 2
Generic$36.985.0★
Japanese sunscreen Ni-vea Super Water Gel Pump SPF50 PA+++ 4.9oz (Set of 1)
Generic$22.255.0★
Japanese sunscreen Ni-vea UV Super Water Gel SPF50 PA++++Pump 4.9oz for Face & Body Lightweight Daily UV Protection Hydrating Sunscreenset of 2
INTERZERO$33.695.0★
NIVEA Sun Moisture Lotion Improved Formula 200 ml (6.76 fl oz) Lightweight Daily Sun Care for Face and Body Fast Absorbing Non-Greasy Finish Water-Resistant Family Size Bottle
NIVEA$35.144.5★
Nivea Sun Moisturising Lotion SPF 30 | 4.23 fl Oz |125ml
NIVEA$11.124.3★
What buyers say about nivea sunscreen
What buyers praise and complain about, mined from review topics.What buyers love
“It is hydrating”
“Perfect for my skin”
“Lightweight and Easy to Use”
“Smells amazing”
“So moisturizing for my dry skin”
“Absorbs”
“great sun protection”
“smooth it goes on”
“I'll be completely honest about these products: they are flawless”
“The consistency is perfect”
What buyers complain about
“No smell”
“Allergic reaction”
“made me look like oily puff puff”
“Only wish the bottles were bigger cuz they are small”
“Skin irritation”
“No White cast”
“Feels like rubbing alcohol on my face”
“Also, it is very shiny and it makes my face look very greasy, which I personally dont like”
“It is very drying”
“doesnt feel thick”
Top return reasons
Common questions
- Is nivea sunscreen profitable to sell on Amazon United States?
- The niche generates $476K/yr across 9 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +83.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the nivea sunscreen niche?
- 6 brands and 99 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in nivea sunscreen?
- Top complaints mined from reviews: Smell, Allergies, Oily/Greasy. The return rate is 0.1%.
- When does demand for nivea sunscreen peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.8× the quietest.
- What does it cost to enter the nivea sunscreen niche?
- Listings span $11.12–$36.98; the average listing price is $24.94 (sweet spot $15–$100). The average incumbent carries 1,423 reviews — the moat a new listing must climb.