Is nivea sun super water gel spf 50 profitable to sell on Amazon United States?

The niche generates $267K/yr across 7 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +99.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the nivea sun super water gel spf 50 niche?

6 brands and 106 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in nivea sun super water gel spf 50?

Top complaints mined from reviews: Smell, Allergies, Oily/Greasy. The return rate is 0.4%.

When does demand for nivea sun super water gel spf 50 peak?

Demand peaks in May–Jun–Jul; the busiest month runs 4.2× the quietest.

What does it cost to enter the nivea sun super water gel spf 50 niche?

Listings span $11.64–$36.98; the average listing price is $24.62 (sweet spot $15–$100). The average incumbent carries 1,239 reviews — the moat a new listing must climb.

nivea sun super water gel spf 50

Worth a look

Shows low returns (0.4%), but a concentrated shelf (top 5 take 93% of clicks) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.62

avg listing price — sweet spot $15–$100

Growth

Great+99.4%

90-day search growth — must beat 0% to launch

Price range

Great$11.64–$36.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,238.71

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$267K

$267K/yr · 140K searches

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

Bad93%

top-5 click share — a locked-up shelf

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United States niche tracking, nivea sun super water gel spf 50 is a $267K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

nivea sun super water gel spf 50 market data

Units sold / yr: 13K–15K; avg 1,500–2,000/product
Revenue / yr: $308K–$369K; units × avg price
Conversion rate: 7.7%
Avg BSR: #322
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 14.3%
Avg brand age: 54 months
Avg seller age: 125 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

106

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Ghibili57%
Generic21%
INTERZERO11%
Bioré5%
SKIN AQUA4%
Neutrogena3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +99.4% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.2×

Open Trend

Top nivea sun super water gel spf 50 search terms

nivea sunscreen water gel30K/yr +140.8%6.9% conv.
nivea super water gel spf 5023K/yr +87.6%6.4% conv.
nivea water gel sunscreen12K/yr +331.2%7.5% conv.
nivea uv super water gel9K/yr +220.5%5.0% conv.
nivea super water gel9K/yr +185.9%5.7% conv.
nivea japanese sunscreen8K/yr +160.4%5.4% conv.
nivea sun protect super water gel5K/yr +56.4%7.6% conv.
nivea water gel spf 5011K/yr -47.9%5.9% conv.
nivea water gel3K/yr +136.9%6.6% conv.
nivea uv3K/yr +44.5%2.9% conv.

All search terms

Top nivea sun super water gel spf 50 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Japanese Sunscreen SPF 50/PA+++ Super Water Gel 4.22floz(125g) Refill Pack of 2

Ghibili$25.604.7★141 rev

Japanese sunscreen Ni-vea Super Water Gel Pump SPF50 PA+++ 4.9oz (Set of 2

Generic$36.985.0★20 rev

Japanese sunscreen Ni-vea UV Super Water Gel SPF50 PA++++Pump 4.9oz for Face & Body Lightweight Daily UV Protection Hydrating Sunscreenset of 2

INTERZERO$33.695.0★6 rev

Japanese sunscreen Ni-vea Super Water Gel Pump SPF50 PA+++ 4.9oz (Set of 1)

Generic$22.255.0★20 rev

Biore UV Aqua Rich Daily Hydrating Facial Moisturizer with SPF 50 | Oil Free Sunscreen & Primer for Makeup with Hyaluronic Acid No White Cast Non-Comedogenic For Sensitive Skin PA++++ 1.7 Oz

Bioré$13.984.4★3,682 rev

Newest

by launch date

Japanese sunscreen Ni-vea Super Water Gel Pump SPF50 PA+++ 4.9oz (Set of 1)

Generic$22.2520 rev

1mo ago

Japanese sunscreen Ni-vea Super Water Gel Pump SPF50 PA+++ 4.9oz (Set of 2

Generic$36.9820 rev

2mo ago

Japanese sunscreen Ni-vea UV Super Water Gel SPF50 PA++++Pump 4.9oz for Face & Body Lightweight Daily UV Protection Hydrating Sunscreenset of 2

INTERZERO$33.696 rev

2mo ago

Japanese Sunscreen SPF 50/PA+++ Super Water Gel 4.22floz(125g) Refill Pack of 2

Ghibili$25.60141 rev

11mo ago

Skin Aqua UV Super Moisture Gel Hydrating Sunscreen SPF50+/PA++++ - 110g - Pack of 2

SKIN AQUA$28.23220 rev

1y ago

What buyers say about nivea sun super water gel spf 50

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry14%

“It is hydrating”

Suitability Combination Skin11%

“Perfect for my skin”

Weight Light9%

“Lightweight and Easy to Use”

Smell7%

“Smells amazing”

Quality-Overall5%

“I'll be completely honest about these products: they are flawless”

Suitability Dry Skin5%

“So moisturizing for my dry skin”

Absorbency4%

“Absorbs”

Protection4%

“great sun protection”

Soft Feel4%

“smooth it goes on”

Texture/Consistency-Overall3%

“The consistency is perfect”

What buyers complain about

Smell15%

“Not fragrance free”

Allergies10%

“Allergic reaction”

Oily/Greasy5%

“made me look like oily puff puff”

Skin Health4%

“Skin irritation”

Size-Overall3%

“Only wish the bottles were bigger cuz they are small”

Color3%

“Skin looks dark”

Sensitivity-Overall3%

“BURNS THE EYES”

Moist/Dry3%

“They also dried out my skin”

Suitability Oily Skin2%

“it does not make the rest of my body oily looking”

Alcohol Content2%

“Feels like rubbing alcohol on my face”

Top return reasons

Advertised Vs Actual Product21%

Smell14%

Product Condition8%

Leak-Proof7%

Oily/Greasy6%

Size-Overall5%

Functionality-Overall4%

Value For Money4%

Motor Power4%

Suitability Combination Skin3%

Common questions

Is nivea sun super water gel spf 50 profitable to sell on Amazon United States?: The niche generates $267K/yr across 7 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +99.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the nivea sun super water gel spf 50 niche?: 6 brands and 106 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in nivea sun super water gel spf 50?: Top complaints mined from reviews: Smell, Allergies, Oily/Greasy. The return rate is 0.4%.
When does demand for nivea sun super water gel spf 50 peak?: Demand peaks in May–Jun–Jul; the busiest month runs 4.2× the quietest.
What does it cost to enter the nivea sun super water gel spf 50 niche?: Listings span $11.64–$36.98; the average listing price is $24.62 (sweet spot $15–$100). The average incumbent carries 1,239 reviews — the moat a new listing must climb.