Nivea Spray Deodorant for Men

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months

92K

Growth, 90 days vs prior 90

+23.8%

Conversion, latest week

6.3%

Market size, estimated

$122Ka year

Peak month

May3.0× the quietest month

Top search term

nivea deodorant spray25K searches a year

Listings sell for $20.93 on average, from $6.81 to $39.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $20.93 that is $5K to $10K a year per listing.

Average price

$20.93inside the $15 to $100 sweet spot

Price range

$6.81–$39.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

0.0%of orders · Amazon United States median 2.1%

27% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #726 within Deodorants & Antiperspirants. It carries 1,046 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

27%

Prime listings

47%

Out of stock, average day

14.7%

Average rank

#726in Deodorants & Antiperspirants

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

1,046per listing

Listings tracked

15

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

10

Successful launches

10Amazon's first-year sales bar

Average brand age

73 months