Is nivea spray deodorant for men profitable to sell on Amazon United States?

The niche generates $122K/yr across 15 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is +23.8%. Flapen's verdict: Skip it (49/100).

How competitive is the nivea spray deodorant for men niche?

2 brands and 81 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nivea spray deodorant for men?

Top complaints mined from reviews: Ease Of Use, Smell, Value For Money. The return rate is 0.0%.

When does demand for nivea spray deodorant for men peak?

Demand peaks in Mar–May–Jun; the busiest month runs 3.0× the quietest.

What does it cost to enter the nivea spray deodorant for men niche?

Listings span $6.81–$39.27; the average listing price is $20.93 (sweet spot $15–$100). The average incumbent carries 1,046 reviews — the moat a new listing must climb.

nivea spray deodorant for men

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$20.93

avg listing price — sweet spot $15–$100

Price range

Great$6.81–$39.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,045.53

avg incumbent reviews — the moat a new listing must climb

Growth

Good+23.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$122K

$122K/yr · 92K searches

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, nivea spray deodorant for men is a $122K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–May–Jun. Verdict: Skip it — 49/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

nivea spray deodorant for men market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $105K–$126K; units × avg price
Conversion rate: 6.3%
Avg BSR: #726
Page quality: 0%
Prime: 47%
Sponsored: 27%
Out of stock: 14.7%
Avg brand age: 73 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

NIVEA98%
Dove2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +23.8% search growth over the last 90 days.

Peak months: Mar, May, Jun · busiest ÷ quietest = 3.0×

Open Trend

Top nivea spray deodorant for men search terms

nivea deodorant spray25K/yr +6.5%3.3% conv.
nivea spray deodorant for women18K/yr +18.1%4.6% conv.
nivea deodorant for women spray11K/yr +35.8%4.7% conv.
nivea spray deodorant9K/yr +14.5%4.0% conv.
nivea spray deodorant for men6K/yr +50.6%5.5% conv.
nivea deodorant for men spray4K/yr +120.9%4.8% conv.
nivea body spray5K/yr +34.8%3.2% conv.
nivea spray5K/yr +44.4%2.2% conv.
nivea men deodorant spray5K/yr +24.3%5.1% conv.
nivea body spray for men3K/yr +25.6%2.6% conv.

All search terms

Top nivea spray deodorant for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NIVEA Pearl & Beauty Antiperspirant Spray for Women 0% Alcohol Gentle Skin Care Long-Lasting Freshness Pearl Extract for Smooth Underarms Dermatologically Tested 150ml Pack of 2

NIVEA$14.984.6★102 rev

NIVEA Men Invisible for Black & White Original Deodorant Spray 150ml | No White Marks or Yellow Stains | Fresh Scent | Quick-Dry 2 Packs

NIVEA$17.874.4★80 rev

NIVEA Men Fresh Active Deodorant Spray 6 x 150 ml Pack of 6

NIVEA$38.764.4★21 rev

NIVEA Double Effect Anti-Perspirant Spray for Women 72H Sweat & Odor Protection Avocado Extract Alcohol-Free Deodorant Smooth Underarms 200ml Skin-Friendly Pack of 3

NIVEA$25.514.6★23 rev

Nivea Fresh Comfort Alu free Spray 150 g

NIVEA$12.834.4★23 rev

Newest

by launch date

NIVEA Fresh Natural Deodorant Spray 200ml | 48 Hour Odor Protection for Women & Men | Refreshing Oceanic Scent Quick Dry No Alcohol Gentle on Skin LongLasting Freshness Body Spray | 2-Pack

NIVEA$23.554 rev

6mo ago

NIVEA Black & White Invisible Clear Anti-Perspirant Deodorant Spray 200ml | 72H Sweat & Odor Protection | Anti-Stain Formula for Black & White Clothes | Gentle Skin-Friendly Freshness | 3-Pack

NIVEA$39.275 rev

6mo ago

Nivea Spray Deodorant Black & White Invisible Silky Smooth - 150 ml

NIVEA$14.977 rev

10mo ago

NIVEA Pearl & Beauty Antiperspirant Spray for Women 0% Alcohol Gentle Skin Care Long-Lasting Freshness Pearl Extract for Smooth Underarms Dermatologically Tested 150ml Pack of 2

NIVEA$14.98102 rev

11mo ago

NIVEA MEN Fresh Ocean Deodorant Spray with Ocean Extracts Long-Lasting Aqua Scent Odor Protection & Skin Care 150ml Body Spray for Men Fresh Citrus Lavender & Amber Fragrance Pack of 2

NIVEA$17.4231 rev

11mo ago

What buyers say about nivea spray deodorant for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell50%

“clean scent”

Value For Money8%

“Good deal”

Quality-Overall5%

“A great product”

Durability4%

“very durable”

Advertised Vs Actual Product3%

“Does the job”

Efficiency2%

“Worked decently”

Ease Of Use2%

“easy to use”

Moist/Dry2%

“it keeps you dry for days”

Protection2%

“Gives great protection and smells good”

Allergies2%

“causes no irritation”

What buyers complain about

Ease Of Use19%

“Hard to Push”

Smell13%

“Gross smell”

Value For Money13%

“Too pricey”

Size-Overall6%

“The cans I purchased in the store were larger”

Durability5%

“Didnt last 12 hours”

Defective Material/Parts4%

“Defective”

Quality-Overall3%

“Junk canister”

Functionality-Overall3%

“Did not work for me”

Ease Of Application2%

“However, my latest purchase was disappointing because the applicator doesnt work properly”