Nivea Luminous 630

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months

208K

Growth, 90 days vs prior 90

-0.4%

Conversion, latest week

1.7%

Market size, estimated

$98Ka year

Top search term

nivea luminous 63041K searches a year

Listings sell for $27.05 on average, from $7.01 to $59.84. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $27.05 that is $3K to $7K a year per listing.

Average price

$27.05inside the $15 to $100 sweet spot

Price range

$7.01–$59.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

0.8%of orders · Amazon United States median 2.1%

30% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #3,452 within Serums. It carries 3,701 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

30%

Prime listings

80%

Out of stock, average day

9.2%

Average rank

#3,452in Serums

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

3,701per listing

Listings tracked

30

12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

3Amazon's first-year sales bar

Average brand age

51 months