Nivea Deodorant for Women

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+13.8%

Conversion, latest week

9.4%

Market size, estimated

$1.9Ma year

Peak month

July2.1× the quietest month

Top search term

nivea deodorant for women404K searches a year

Listings sell for $14.02 on average, from $6.64 to $24.77. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $14.02 that is $42K to $56K a year per listing.

Average price

$14.02under the $15 to $100 sweet spot

Price range

$6.64–$24.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

$42K–$56K

Returns

0.4%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #254 within Deodorants & Antiperspirants. It carries 4,810 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

97%

Out of stock, average day

4.4%

Average rank

#254in Deodorants & Antiperspirants

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

4,810per listing

Listings tracked

37

15 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

15

Successful launches

15Amazon's first-year sales bar

Average brand age

65 months