Nivea Deodorant for Women
MaybeAn estimated 0.4% of orders come back. But the top 5 brands take 95% of clicks, so Nivea Deodorant for Women is a Maybe.
- Flapen Score
- 63 / 100Top 4% of 10,978 Beauty & Personal Care niches · +15 vs the category median of 4863
- Market size
- $1.9M/yr1.5M searches / yr
- 90-day growth
- +13.8%search demand this quarter
- Competition
- 46%top-5 click share · 8 brands · 178 sellers
Flapen Score
Nivea Deodorant for Women against its category
The dotted line is the Beauty & Personal Care average. Past it, Nivea Deodorant for Women is stronger. Inside it, weaker.
Market
The Nivea Deodorant for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Nivea Deodorant for Women 1.5M times last year and spent an estimated $1.9M. The top 5 brands take 95% of clicks. Demand peaks in Jul. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 9.4% of those searches ended in a purchase.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- +13.8%
- Conversion, latest week
- 9.4%
- Market size, estimated
- $1.9Ma year
- Peak month
- July2.1× the quietest month
- Top search term
- nivea deodorant for women404K searches a year
02 · Price
A sale here is worth $14.02.
Listings sell for $14.02 on average, from $6.64 to $24.77. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $14.02 that is $42K to $56K a year per listing.
- Average price
- $14.02under the $15 to $100 sweet spot
- Price range
- $6.64–$24.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $42K–$56K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #254 within Deodorants & Antiperspirants. It carries 4,810 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 97%
- Out of stock, average day
- 4.4%
- Average rank
- #254in Deodorants & Antiperspirants
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 4,810per listing
- Listings tracked
- 37
04 · Newcomers
15 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 15
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Nivea Deodorant for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
178
Top-5 brand share
95%
Top 20: 98%
Top-5 click share
46%
Top 20: 84%
Open market
3%
- Brand 156%
- Brand 229%
- Brand 35%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
Nivea Deodorant for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.1×
Search terms
Top Nivea Deodorant for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nivea deodorant for women404K/yr
- dove clinical deodorant women160K/yr
- desodorante nivea aclaradora de axilas204K/yr
- nivea deodorant163K/yr
- desodorante aclaradora de axilas92K/yr
- brightening deodorant34K/yr
- desodorante nivea57K/yr
- truly deodorant34K/yr
- whitening deodorant for women42K/yr
- dove clinical deodorant19K/yr
Reviews and returns
What reviews say buyers love and hate about Nivea Deodorant for Women
We read the reviews and the return reasons for every product selling here.
“Do not like the smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
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FAQ
Common Nivea Deodorant for Women questions
Answered from the same tracked data.