nivea deodorant for men
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.49avg listing price — sweet spot $15–$100
Price range
Great$9.03–$38.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$494K$494K/yr · 240K searches
Growth
Good+33.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,071.53avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nivea deodorant for men is a $494K/yr Amazon United States market (240K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
nivea deodorant for men market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- $437K–$525K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #634
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 63%
- Out of stock
- 5.0%
- Avg brand age
- 88 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
74
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- NIVEA93%
- NIVEA MEN7%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 40 weeks — +33.0% search growth over the last 90 days.Top nivea deodorant for men search terms
- nivea deodorant for men115K/yr
- nivea men deodorant33K/yr
- nivea roll on deodorant for men22K/yr
- nivea black and white deodorant22K/yr
- desodorante nivea para hombre9K/yr
- nivea mens deodorant9K/yr
- deodorant men nivea5K/yr
- nivea black and white6K/yr
- desodorante para hombre nivea5K/yr
- nivea deodorant men5K/yr
Top nivea deodorant for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NIVEA Men Roll-On Deodorant Invisible Black & White Original 72H Anti-Perspirant Protection Fights Sweat & Body Odor No White or Yellow Marks on Clothes Long-Lasting Freshness 25ml Pack of 6
NIVEA$22.924.2★56 rev
Nivea Men Black & White Invisible Fresh Roll On Deodorant 50ml | 72H Anti-Perspirant Protection | No White Marks or Yellow Stains | Long-Lasting | Gentle on Skin | Travel Size for Men | 6-Pack
NIVEA$22.263.7★34 rev
Nivea for Men Fresh Active 48 Hs Deodorant Roll-on 50 Ml (1.7 Fl Oz) - (2-Pack)
NIVEA$10.414.3★129 rev
NIVEA Men Cool Kick Roll-On Deodorant 50ml Refreshing Cool Formula with Masculine Scent Skin Comfort Quick Dry Long-Lasting Freshness 2 Pack
NIVEA$13.224.7★29 rev
NIVEA Men Invisible for Black & White Original Deodorant Spray 150ml | No White Marks or Yellow Stains | Fresh Scent | Quick-Dry 2 Packs
NIVEA$17.874.4★80 rev
Newest
by launch date
Nivea Mens Dry Impact Roll-On Deodorant - 1.69 fl oz - Pack of 3
NIVEA$18.746 rev
Nivea Mens Black & White Fresh Roll-On Deodorant - 1.69 fl oz - Pack of 3
NIVEA$14.217 rev
Nivea Mens Dry Impact Roll-On Deodorant - 1.69 fl oz - Pack of 2
NIVEA$11.349 rev
NIVEA Men Roll-On Deodorant Invisible Black & White Original 72H Anti-Perspirant Protection Fights Sweat & Body Odor No White or Yellow Marks on Clothes Long-Lasting Freshness 25ml Pack of 6
NIVEA$22.9256 rev
NIVEA Men Roll-On Deodorant Invisible Black & White Original 72H Anti-Perspirant Protection Fights Sweat & Body Odor No White or Yellow Marks on Clothes Long-Lasting Freshness 25ml Pack of 2
NIVEA$12.947 rev
Trending
90-day click momentumNivea Mens Dry Impact Roll-On Deodorant - 1.69 fl oz - Pack of 2
NIVEA$11.345.0★
Nivea Mens Black & White Fresh Roll-On Deodorant - 1.69 fl oz - Pack of 3
NIVEA$14.214.8★
Nivea Mens Dry Impact Roll-On Deodorant - 1.69 fl oz - Pack of 3
NIVEA$18.743.9★
Nivea Men Black & White Invisible Fresh Roll On Deodorant 50ml | 72H Anti-Perspirant Protection | No White Marks or Yellow Stains | Long-Lasting | Gentle on Skin | Travel Size for Men | 6-Pack
NIVEA$22.263.7★
Nivea Black & White Invisible Clear Roll-On Deodorant 72h 25ml | Long-Lasting Freshness | Anti-Stain Formula | For All Day Protection Against Sweat Odor & Yellow or White Marks on Clothes | 2-Pack
NIVEA$11.564.0★
What buyers say about nivea deodorant for men
What buyers praise and complain about, mined from review topics.What buyers love
“subtle smell”
“Good deodorant”
“Very good product and good price”
“It works well”
“stain free”
“these do not irritate my skin at all”
“Excellent leaves no residue”
“Convenience”
“Definitely dries clear”
“Really like this roll on last all day”
What buyers complain about
“The cans I purchased in the store were larger”
“I also have sensitive skin”
“It doesnt last and smells bad”
“leaking upon arrival”
“just overpriced”
“It doesnt keep you dry”
“It doesnt last”
“it cant be applied”
“Did not work for me”
“the contents are much thinner than what I'm used to”
Top return reasons
Common questions
- Is nivea deodorant for men profitable to sell on Amazon United States?
- The niche generates $494K/yr across 19 tracked products. 12 of 12 products launched in the last 360 days are still selling. 90-day search growth is +33.0%. Flapen's verdict: Worth a look (61/100).
- How competitive is the nivea deodorant for men niche?
- 2 brands and 74 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nivea deodorant for men?
- Top complaints mined from reviews: Size-Overall, Allergies, Smell. The return rate is 0.1%.
- What does it cost to enter the nivea deodorant for men niche?
- Listings span $9.03–$38.76; the average listing price is $17.49 (sweet spot $15–$100). The average incumbent carries 2,072 reviews — the moat a new listing must climb.