Nivea Deodorant for Men

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $494K a year.

Searches, last 12 months

240K

Growth, 90 days vs prior 90

+33.0%

Conversion, latest week

11.8%

Market size, estimated

$494Ka year

Top search term

nivea deodorant for men115K searches a year

Listings sell for $17.49 on average, from $9.03 to $38.76. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $17.49 that is $13K to $17K a year per listing.

Average price

$17.49inside the $15 to $100 sweet spot

Price range

$9.03–$38.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$13K–$17K

Returns

0.1%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #634 within Deodorants & Antiperspirants. It carries 2,072 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

74%

Out of stock, average day

5.0%

Average rank

#634in Deodorants & Antiperspirants

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

2,072per listing

Listings tracked

19

12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months

12

Successful launches

12Amazon's first-year sales bar

Average brand age

88 months