Nivea Body Wash

Shoppers searched for this 690K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $739K a year.

Searches, last 12 months

690K

Growth, 90 days vs prior 90

+16.6%

Conversion, latest week

11.0%

Market size, estimated

$739Ka year

Peak month

November1.9× the quietest month

Top search term

nivea body wash414K searches a year

Listings sell for $9.76 on average, from $2.12 to $15.64. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $9.76 that is $24K to $29K a year per listing.

Average price

$9.76under the $15 to $100 sweet spot

Price range

$2.12–$15.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,500–3,000

Revenue per listing a year

$24K–$29K

Returns

0.4%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #233 within Cleansers. It carries 16,056 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

90%

Out of stock, average day

2.6%

Average rank

#233in Cleansers

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

16,056per listing

Listings tracked

30

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

67 months