Nivea Body Wash

Shoppers searched for this 690K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $739K a year.

Searches, last 12 months

690K

Growth, 90 days vs prior 90

+16.6%

Conversion, latest week

11.0%

Market size, estimated

$739Ka year

Peak month

November1.9× the quietest month

Top search term

nivea body wash414K searches a year

Listings sell for $9.76 on average, from $2.12 to $15.64. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $9.76 that is $24K to $29K a year per listing.

Average price

$9.76under the $15 to $100 sweet spot

Price range

$2.12–$15.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,500–3,000

Revenue per listing a year

$24K–$29K

Returns

0.4%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #233 within Cleansers. It carries 16,056 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

90%

Out of stock, average day

2.6%

Average rank

#233in Cleansers

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

16,056per listing

Listings tracked

30

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

67 months