Is nivea body wash profitable to sell on Amazon United States?

The niche generates $739K/yr across 30 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the nivea body wash niche?

5 brands and 111 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nivea body wash?

Top complaints mined from reviews: Smell, Lather, Value For Money. The return rate is 0.4%.

When does demand for nivea body wash peak?

Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the nivea body wash niche?

Listings span $2.12–$15.64; the average listing price is $9.76 (sweet spot $15–$100). The average incumbent carries 16,056 reviews — the moat a new listing must climb.

nivea body wash

Worth a look

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Market size

Good$739K

$739K/yr · 690K searches

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+16.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.76

avg listing price — sweet spot $15–$100

Review moat

Bad16,056.33

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$2.12–$15.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, nivea body wash is a $739K/yr Amazon United States market (690K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

nivea body wash market data

Units sold / yr: 60K–80K; avg 2,500–3,000/product
Revenue / yr: $586K–$781K; units × avg price
Conversion rate: 11.0%
Avg BSR: #233
Page quality: 0%
Prime: 90%
Sponsored: 33%
Out of stock: 2.6%
Avg brand age: 67 months
Avg seller age: 128 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

111

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

NIVEA59%
Cremo19%
NIVEA MEN17%
eos4%
Botanic Hearth1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.6% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Open Trend

Top nivea body wash search terms

nivea body wash414K/yr +24.1%9.1% conv.
cremo body wash women45K/yr +6.7%9.5% conv.
jasmine body wash38K/yr +9.3%2.6% conv.
body wash nivea30K/yr +16.3%9.8% conv.
nivea body wash for women36K/yr -3.6%7.7% conv.
nivea shower gel17K/yr +3.1%6.9% conv.
cremo white jasmine amber body wash22K/yr -10.0%13.2% conv.
nivea soap12K/yr -1.2%3.8% conv.
cremo white jasmine amber14K/yr -10.0%7.6% conv.
eos jasmine peach body wash11K/yr -28.7%14.0% conv.

All search terms

Top nivea body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cremo White Jasmine Amber Skin Moisturizing Body Wash for Women Notes of White Jasmine Red Currant and Sweet Amber 16 Fl Oz

Cremo$9.614.3★3,686 rev

NIVEA Nourishing Shea Butter Body Wash with Nourishing Serum Moisturizing Body Wash for Women Enriched Provitamin B5 and Vitamin E 20 Fl Oz Bottle

NIVEA$4.874.6★11,309 rev

NIVEA Refreshing White Peach and Jasmine Body Wash with Nourishing Serum Scented Body Wash for Women Enriched with Provitamin B5 and Vitamin E 20 Fl Oz Bottle

NIVEA$5.074.5★33,698 rev

NIVEA MEN Maximum Hydration Body Wash for Dry Skin Aloe Vera Enriched 3-in-1 Moisturizing Body Wash Face and Hair Paraben Free Vegan Formula 16.9 Fl Oz Bottle Pack of 3

NIVEA MEN$12.784.6★29,321 rev

NIVEA Nourishing Care Body Wash with Nourishing Serum Moisturizing Body Wash for Women Enriched with Provitamin B5 and Vitamin E 30 Fl Oz Bottle

NIVEA$9.614.5★12,435 rev

Newest

by launch date

eos Cashmere Body Wash Jasmine Peach Moisturizing Body Wash Creamy Gel Formula with Shea Butter Glycerin Vitamin E pH Balanced Sensitive Skin Vegan 16 fl oz

eos$9.9420,381 rev

5mo ago

NIVEA Derma Comfort Caring Body Wash for Sensitive Skin Body Wash with Hyaluronic Acid and Vitamin E 16.9 Fl Oz Bottle Pack of 3

NIVEA$13.95190 rev

8mo ago

NIVEA Derma Comfort Caring Body Wash for Normal to Dry Skin Body Wash with Hyaluronic Acid and Provitamin B5 16.9 Fl Oz Bottle Pack of 3

NIVEA$13.72115 rev

8mo ago

Cremo Pear Blossom Skin Moisturizing Body Wash for Women Notes of Delicate Petals of Pear Blossoms 16 Fl Oz

Cremo$9.783,686 rev

1y ago

Cremo White Jasmine Amber Skin Moisturizing Body Wash for Women Notes of White Jasmine Red Currant and Sweet Amber 16 Fl Oz

Cremo$9.613,686 rev

2y ago

What buyers say about nivea body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell40%

“clean scent”

Soft Feel8%

“Leaves skin soft”

Moist/Dry7%

“Very hydrating”

Quality-Overall6%

“Product itself is lovely”

Value For Money5%

“Great Value”

Lather4%

“Creamy, lathers well”

Cleansing4%

“Gentle cleansing”

Suitability Dry Skin3%

“Helped me with my extremely dry skin”

Suitability Combination Skin2%

“Great for sensitive skin”

Allergies1%

“No skin irritation at all”

What buyers complain about

Smell35%

“Awful smell”

Lather5%

“No lather”

Value For Money3%

“Not worth the cost”

Allergies3%

“Made me itchy”

Moist/Dry3%

“wasnt moisturizing just wasnt for me”

Size-Overall2%

“Its a small bottle”

Leak-Proof2%

“leaking inside box”

Quality-Overall2%

“Cheap”

Dilute/Watery2%

“Too watery”

Thickness1%

“too thick for it's own pump to work properly”

Top return reasons

Smell43%

Leak-Proof19%

Motor Power12%

Advertised Vs Actual Product6%

Size-Overall3%

Value For Money2%

Defective Material/Parts2%

Product Condition2%

Moist/Dry1%

Quality-Overall1%

Common questions

Is nivea body wash profitable to sell on Amazon United States?: The niche generates $739K/yr across 30 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the nivea body wash niche?: 5 brands and 111 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nivea body wash?: Top complaints mined from reviews: Smell, Lather, Value For Money. The return rate is 0.4%.
When does demand for nivea body wash peak?: Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the nivea body wash niche?: Listings span $2.12–$15.64; the average listing price is $9.76 (sweet spot $15–$100). The average incumbent carries 16,056 reviews — the moat a new listing must climb.