Is nivea blackberry lip balm profitable to sell on Amazon United States?

The niche generates $52K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Skip it (28/100).

How competitive is the nivea blackberry lip balm niche?

1 brands and 24 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nivea blackberry lip balm?

Top complaints mined from reviews: Moist/Dry, Color, Durability. The return rate is 0.7%.

When does demand for nivea blackberry lip balm peak?

Demand peaks in Jan–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the nivea blackberry lip balm niche?

Listings span $3.64–$11.01; the average listing price is $6.90 (sweet spot $15–$100). The average incumbent carries 12,468 reviews — the moat a new listing must climb.

Nivea Blackberry Lip Balm

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible15.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad12,467.75

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$6.90

avg listing price — sweet spot $15–$100

Market size

Bad$52K

$52K/yr · 50K searches

Growth

Bad-23.5%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$3.64–$11.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Is nivea blackberry lip balm profitable on Amazon?

According to Flapen's Amazon United States niche tracking, nivea blackberry lip balm is a $52K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 28/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

nivea blackberry lip balm market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 6K–8K; avg 1,000–1,250/product
Revenue / yr: $41K–$55K; units × avg price
Conversion rate: 15.0%
Avg BSR: #113
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 136 days

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

NIVEA100%

nivea blackberry lip balm demand & seasonality

Weekly Amazon search volume, last 94 weeks — -23.5% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top nivea blackberry lip balm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

nivea blackberry lip balm32K/yr -20.1%10.3% conv.
nivea lip balm blackberry9K/yr -19.7%7.4% conv.
nivea blackberry7K/yr -39.7%7.1% conv.
nivea blackberry shine3K/yr -26.6%4.9% conv.

All search terms

Top nivea blackberry lip balm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NIVEA Blackberry Lip Care Tinted Lip Balm with Shea Butter Nourishing Oils and Vitamin C & E 3-in-1 Moisture Repair (for Dry Lips) and Color 0.17 Oz Stick

NIVEA$4.774.6★3,439 rev

NIVEA Blackberry Pie Lip Balm Nourishing Lip Care Bridgerton Limited Edition Tinted Lip Balm with Blackberry Flavor and Shea Butter 3-in-1 Moisture Repair and Color 0.17 Oz Stick

NIVEA$3.644.6★408 rev

NIVEA Lip Care Fruity Tinted Lip Balm Variety Pack Cherry Strawberry Blackberry and Watermelon Flavors 3-in-1 Moisture Repair and Color 0.17 Oz Stick Pack of 4

NIVEA$8.174.6★23,012 rev

NIVEA Cherry Lip Care Ruby Tinted Lip Balm Pack with Shea Butter Nourishing Oils and Vitamin C & E 3-in-1 Moisture Repair and Color 0.17 Oz Stick Pack of 4

NIVEA$11.014.6★23,012 rev

Newest

by launch date

NIVEA Blackberry Pie Lip Balm Nourishing Lip Care Bridgerton Limited Edition Tinted Lip Balm with Blackberry Flavor and Shea Butter 3-in-1 Moisture Repair and Color 0.17 Oz Stick

NIVEA$3.64408 rev

6mo ago

NIVEA Cherry Lip Care Ruby Tinted Lip Balm Pack with Shea Butter Nourishing Oils and Vitamin C & E 3-in-1 Moisture Repair and Color 0.17 Oz Stick Pack of 4

NIVEA$11.0123,012 rev

6y ago

NIVEA Lip Care Fruity Tinted Lip Balm Variety Pack Cherry Strawberry Blackberry and Watermelon Flavors 3-in-1 Moisture Repair and Color 0.17 Oz Stick Pack of 4

NIVEA$8.1723,012 rev

6y ago

NIVEA Blackberry Lip Care Tinted Lip Balm with Shea Butter Nourishing Oils and Vitamin C & E 3-in-1 Moisture Repair (for Dry Lips) and Color 0.17 Oz Stick

NIVEA$4.773,439 rev

8y ago

What reviews say buyers love and hate about nivea blackberry lip balm

What buyers praise and complain about, mined from review topics.

What buyers love

Color35%

“cute shade”

Moist/Dry16%

“Good moisturizer”

Smell16%

“Delicious smell”

Quality-Overall7%

“Great product exactly what I was hoping for”

Soft Feel5%

“So soft and smooth”

Value For Money2%

“Not over priced”

Advertised Vs Actual Product2%

“Seems to be as advertised”

Suitability Combination Skin1%

“Great for a lip combo on the go”

Adhesion/Stickiness1%

“does not leave a sticky feeling”

Gifting Purpose1%

“Regalo para mi hija”

What buyers complain about

Moist/Dry32%

“not that hydrating”

Color14%

“The color goes on light”

Durability5%

“dissipates after a little while”

Smell4%

“The smell is off putting”

Quality-Overall4%

“It feels cheap like dollar store lipstick”

Product Condition3%

“some looked used”

Functionality-Overall2%

“Doesnt work for me”

Heating2%

“This does not show on the lips as a warm”

Ingredients-Overall2%

“Either the formula has changed for the worse”

Texture/Consistency-Overall1%

“a dry texture”

Top return reasons

Color25%

Moist/Dry15%

Product Condition14%

Advertised Vs Actual Product12%

Smell9%

Value For Money6%

Texture/Consistency-Overall3%