Nivea Blackberry Lip Balm

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

50K

Growth, 90 days vs prior 90

-23.5%

Conversion, latest week

15.0%

Market size, estimated

$52Ka year

Peak month

January2.4× the quietest month

Top search term

nivea blackberry lip balm32K searches a year

Listings sell for $6.90 on average, from $3.64 to $11.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At $6.90 that is $7K to $9K a year per listing.

Average price

$6.90under the $15 to $100 sweet spot

Price range

$3.64–$11.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

1,000–1,250

Revenue per listing a year

$7K–$9K

Returns

0.7%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #113 within Lip Care. It carries 12,468 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#113in Lip Care

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

12,468per listing

Listings tracked

4

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

54 months