Is nivea aftershave for men profitable to sell on Amazon United States?

The niche generates $730K/yr across 7 tracked products. 90-day search growth is +33.4%. Flapen's verdict: Worth a look (50/100).

How competitive is the nivea aftershave for men niche?

2 brands and 48 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nivea aftershave for men?

Top complaints mined from reviews: Value For Money, Smell, Advertised Vs Actual Product. The return rate is 0.2%.

What does it cost to enter the nivea aftershave for men niche?

Listings span $7.68–$27.46; the average listing price is $16.73 (sweet spot $15–$100). The average incumbent carries 3,945 reviews — the moat a new listing must climb.

nivea aftershave for men

Worth a look

Shows searches that convert (18.5% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible18.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great$16.73

avg listing price — sweet spot $15–$100

Market size

Good$730K

$730K/yr · 236K searches

Price range

Good$7.68–$27.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+33.4%

90-day search growth — must beat 0% to launch

Review moat

Okay3,945.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, nivea aftershave for men is a $730K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

nivea aftershave for men market data

Units sold / yr: 40K–50K; avg 8,000–10,000/product
Revenue / yr: $669K–$837K; units × avg price
Conversion rate: 18.5%
Avg BSR: #19
Page quality: 0%
Prime: 71%
Sponsored: 57%
Out of stock: 0.0%
Avg brand age: 95 months
Avg seller age: 142 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

NIVEA53%
NIVEA MEN47%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 50 weeks — +33.4% search growth over the last 90 days.

Open Trend

Top nivea aftershave for men search terms

nivea after shave balm60K/yr +41.0%15.3% conv.
nivea men sensitive post shave balm32K/yr +62.9%20.3% conv.
nivea after shave21K/yr +70.3%14.4% conv.
nivea post shave balm21K/yr +58.2%16.4% conv.
nivea sensitive post shave balm12K/yr +59.7%18.4% conv.
nivea aftershave for men37K/yr -48.1%7.5% conv.
nivea shave balm11K/yr +26.4%13.9% conv.
nivea post shave balm sensitive8K/yr +30.6%19.2% conv.
nivea men post shave balm7K/yr +6.3%15.9% conv.
nivea aftershave6K/yr +36.1%12.0% conv.

All search terms

Top nivea aftershave for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NIVEA MEN Real Madrid Limited Edition Design Sensitive Post Shave Balm with VitaminPro Complex Alcohol Free After Shave Balm for Men 3.3 Fl Oz Bottle

NIVEA$7.684.7★3,666 rev

NIVEA MEN Real Madrid Limited Edition Design Sensitive Post Shave Balm with VitaminPro Complex Alcohol Free After Shave Balm for Men 3.3 Fl Oz Bottle Pack of 3

NIVEA MEN$20.814.7★14,073 rev

NIVEA MEN Sensitive Cool Post Shave Balm Enriched with Chamomile and Seaweed Extracts Alcohol Free After Shave Balm for Men 3.3 Fl Oz Bottle Pack of 3

NIVEA MEN$22.184.7★3,852 rev

NIVEA MEN Maximum Hydration Post Shave Balm With Provitamin B5 and Aloe Vera Proves 3X Hydration Effect 3.3 Fl Oz Bottle Pack of 3

NIVEA MEN$27.464.6★3,823 rev

NIVEA MEN Sensitive Shaving Set for Men Sensitive Shave Gel (7 Oz) + Soothing Post Shave Balm Aftershave (3.3 Fl Oz) Enriched with Chamomile Extract and Vitamin E For Sensitive Skin

NIVEA MEN$12.344.8★1,990 rev

Newest

by launch date

NIVEA MEN Sensitive Shaving Set for Men Sensitive Shave Gel (7 Oz) + Soothing Post Shave Balm Aftershave (3.3 Fl Oz) Enriched with Chamomile Extract and Vitamin E For Sensitive Skin

NIVEA MEN$12.341,990 rev

5y ago

NIVEA MEN Sensitive Cool Post Shave Balm Enriched with Chamomile and Seaweed Extracts Alcohol Free After Shave Balm for Men 3.3 Fl Oz Bottle Pack of 3

NIVEA MEN$22.183,852 rev

11y ago

Nivea Men Sensitive Post Shave Balm - Soothes And Moisturizes Skin After Shaving - 3.3 Fl. Oz. Bottle

NIVEA$15.2122 rev

12y ago

NIVEA MEN Real Madrid Limited Edition Design Sensitive Post Shave Balm with VitaminPro Complex Alcohol Free After Shave Balm for Men 3.3 Fl Oz Bottle Pack of 3

NIVEA MEN$20.8114,073 rev

12y ago

NIVEA MEN Maximum Hydration Post Shave Balm With Provitamin B5 and Aloe Vera Proves 3X Hydration Effect 3.3 Fl Oz Bottle Pack of 3

NIVEA MEN$27.463,823 rev

15y ago

What buyers say about nivea aftershave for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell23%

“Strong Fragrance”

Quality-Overall15%

“Good quality”

Soft Feel12%

“Really nice makes your skin really smooth”

Value For Money7%

“Great price”

Suitability Combination Skin4%

“Works well with his skin”

Allergies4%

“less skin irritation”

Suitability Dry Skin4%

“It cools my skin”

Advertised Vs Actual Product4%

“As described”

Durability3%

“Consistent Long Term Excellent Results”

Moist/Dry3%

“This mens moisturizing aftershave is great”

What buyers complain about

Value For Money13%

“i hate to waste the money it cost me”

Smell10%

“Slightly scented,”

Advertised Vs Actual Product9%

“Dont know why this pic appeared”

Allergies6%

“irritated after a close shave”

Oily/Greasy6%

“oily like some other brands it actually dries”

Sensitivity-Overall4%

“I have sensitive skin”

Texture/Consistency-Overall4%

“Slimy and runny”

Durability4%

“they caused me to break out terribly”

Dispensing Mechanism4%

“the fact that its a glass jar with a cap that you have to remove rather than have a cap thats dispenses the lotion”

Ingredients-Overall4%

“they've removed witch hazel as an ingredient”

Top return reasons

Advertised Vs Actual Product38%

Smell15%

Leak-Proof13%

Value For Money7%

Sensitivity-Overall4%

Defective Material/Parts4%

Quality-Overall2%

Ingredients-Overall2%

Size-Overall2%

Certifications2%

Common questions

Is nivea aftershave for men profitable to sell on Amazon United States?: The niche generates $730K/yr across 7 tracked products. 90-day search growth is +33.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the nivea aftershave for men niche?: 2 brands and 48 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nivea aftershave for men?: Top complaints mined from reviews: Value For Money, Smell, Advertised Vs Actual Product. The return rate is 0.2%.
What does it cost to enter the nivea aftershave for men niche?: Listings span $7.68–$27.46; the average listing price is $16.73 (sweet spot $15–$100). The average incumbent carries 3,945 reviews — the moat a new listing must climb.