Nivea Aftershave for Men

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.5% of those searches ended in a purchase. Searches in the last 90 days moved +33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $730K a year.

Searches, last 12 months

236K

Growth, 90 days vs prior 90

+33.4%

Conversion, latest week

18.5%

Market size, estimated

$730Ka year

Peak month

June1.9× the quietest month

Top search term

nivea after shave balm60K searches a year

Listings sell for $16.73 on average, from $7.68 to $27.46. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 8,000 to 10,000 of them. At $16.73 that is $134K to $167K a year per listing.

Average price

$16.73inside the $15 to $100 sweet spot

Price range

$7.68–$27.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

8,000–10,000

Revenue per listing a year

$134K–$167K

Returns

0.2%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Men's. It carries 3,945 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

71%

Out of stock, average day

0.0%

Average rank

#19in Men's

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

3,945per listing

Listings tracked

7

The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

95 months