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Nioxin Ultimate Power Serum

Fail

The top 5 brands take 100% of clicks, so Nioxin Ultimate Power Serum is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$39K/yr33K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
88%top-5 click share · 2 brands · 9 sellers

Flapen Score

Nioxin Ultimate Power Serum against its category

The dotted line is the Beauty & Personal Care average. Past it, Nioxin Ultimate Power Serum is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nioxin Ultimate Power Serum market on Amazon at a glance

Shoppers on Amazon United States searched for Nioxin Ultimate Power Serum 33K times last year and spent an estimated $39K. All 2 brands take every click. Demand peaks in Jul. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
2.9%
Market size, estimated
$39Ka year
Peak month
July1.8× the quietest month
Top search term
nioxin serum20K searches a year

02 · Price

A sale here is worth $39.60.

Listings sell for $39.60 on average, from $18.58 to $51.90. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $39.60 that is $4K to $10K a year per listing.

Average price
$39.60inside the $15 to $100 sweet spot
Price range
$18.58–$51.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #239 within Hair Loss Products. It carries 1,100 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#239in Hair Loss Products
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,100per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Nioxin Ultimate Power Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%
  • Open — no brand owns it (0%)

Demand

Nioxin Ultimate Power Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Nioxin Ultimate Power Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nioxin serum20K/yr
  • nioxin ultimate power serum11K/yr
  • nioxin power serum2K/yr
  • nioxin ultimate power serum for hair growth638/yr

Reviews and returns

What reviews say buyers love and hate about Nioxin Ultimate Power Serum

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Smell”
19%of negative reviews mention “Smell”
0.2%of orders come back
“Smell is awful”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Nioxin Ultimate Power Serum questions

Answered from the same tracked data.