nioxin system 2
Worth a lookShows searches that convert (13.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$40.61avg listing price — sweet spot $15–$100
Price range
Incredible$24.84–$91.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.2M$1.2M/yr · 219K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Review moat
Bad12,225.56avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nioxin system 2 is a $1.2M/yr Amazon United States market (219K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
nioxin system 2 market data
- Units sold / yr
- 30K–40K
- avg 3,000–4,000/product
- Revenue / yr
- $1.2M–$1.6M
- units × avg price
- Conversion rate
- 13.6%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- NIOXIN81%
- Nioxin19%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top nioxin system 2 search terms
- nioxin system 2166K/yr
- nioxin 232K/yr
- nioxin 2 shampoo and conditioner7K/yr
- nioxin shampoo and conditioner 28K/yr
- nioxin system 2 shampoo and conditioner4K/yr
- nioxin 2 scalp and hair treatment1K/yr
Top nioxin system 2 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nioxin Scalp + Hair Thickening System 2 | For Natural or Untreated Hair with Progressed Thinning| Full Size| 3 Month Supply
NIOXIN$46.524.4★24,218 rev
Nioxin Scalp + Hair Thickening System 2 Shampoo| For Natural or Untreated Hair with Progressed Thinning| With Niacinamide and Biotin| 33.8 Fl oz.
NIOXIN$41.674.6★18,021 rev
NIOXIN Scalp + Hair Thickening System 2 Shampoo| For Natural or Untreated Hair with Progressed Thinning |With Niacinamide and Biotin |10.1 Fl oz.
Nioxin$25.254.6★18,021 rev
Nioxin System 2 Scalp Care + Hair Thickening Leave-In Treatment | For Natural Hair with Progressed Thinning | Boost Hair Density Against Breakage with Niacinamide & Biotin | 6.7 Fl Oz
NIOXIN$38.434.5★3,845 rev
Nioxin Scalp + Hair Thickening System 2 Conditioner | For Natural or Untreated Hair with Progressed Thinning | With Niacinamide and Biotin | 16.9 Fl oz.
NIOXIN$29.984.7★7,949 rev
Newest
by launch date
Nioxin System 2 Shampoo & Conditioner Prepack | For Natural or Untreated Hair with Progressed Thinning | With Niacinamide and Biotin | Pumps Included | 33.8 Fl oz.
NIOXIN$91.681,573 rev
Nioxin Scalp + Hair Thickening System 2 | For Natural Hair with Progressed Thinning | Boost Hair Density with Niacinamide & Biotin | Trial Size | 1 Month Supply
NIOXIN$34.1610,433 rev
Nioxin Scalp + Hair Thickening System 2 Conditioner | For Natural or Untreated Hair with Progressed Thinning | With Niacinamide and Biotin | 16.9 Fl oz.
NIOXIN$29.987,949 rev
Nioxin Scalp + Hair Thickening System 2 Conditioner | For Natural or Untreated Hair with Progressed Thinning | With Niacinamide and Biotin |10.1 Fl oz.
Nioxin$24.847,949 rev
Nioxin Scalp + Hair Thickening System 2 | For Natural or Untreated Hair with Progressed Thinning| Full Size| 3 Month Supply
NIOXIN$46.5224,218 rev
Trending
90-day click momentumNioxin Scalp + Hair Thickening System 2 Conditioner | For Natural or Untreated Hair with Progressed Thinning | With Niacinamide and Biotin |10.1 Fl oz.
Nioxin$24.844.7★
NIOXIN Scalp + Hair Thickening System 2 Shampoo| For Natural or Untreated Hair with Progressed Thinning |With Niacinamide and Biotin |10.1 Fl oz.
Nioxin$25.254.6★
Nioxin Scalp + Hair Thickening System 2 Conditioner | For Natural or Untreated Hair with Progressed Thinning | With Niacinamide and Biotin | 16.9 Fl oz.
NIOXIN$29.984.7★
Nioxin System 2 Shampoo & Conditioner Prepack | For Natural or Untreated Hair with Progressed Thinning | With Niacinamide and Biotin | Pumps Included | 33.8 Fl oz.
NIOXIN$91.684.7★
Nioxin System 2 Scalp Care + Hair Thickening Leave-In Treatment | For Natural Hair with Progressed Thinning | Boost Hair Density Against Breakage with Niacinamide & Biotin | 6.7 Fl Oz
NIOXIN$38.434.5★
What buyers say about nioxin system 2
What buyers praise and complain about, mined from review topics.What buyers love
“Good for slowing hair loss”
“Excellent product”
“Clean smell”
“very easy to style your hair”
“It leaves a clean”
“Makes her hair thicker”
“conditions my hair”
“exactly what I was hoping for”
“Great offer”
“the product seems gentle”
What buyers complain about
“Expensive”
“Very drying”
“scalp is itchy”
“I lost my hair in clumps”
“honestly am not sure if it is working”
“Small size”
“I'm usually very skeptical about product claims”
“So there is no actual proof this works besides 184 men noticed a thicking effect”
“This stuff does not help with my hair at all”
“Also it has mint aroma”
Top return reasons
Common questions
- Is nioxin system 2 profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 9 tracked products. 90-day search growth is -2.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the nioxin system 2 niche?
- 2 brands and 7 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nioxin system 2?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Allergies. The return rate is 0.9%.
- When does demand for nioxin system 2 peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the nioxin system 2 niche?
- Listings span $24.84–$91.68; the average listing price is $40.61 (sweet spot $15–$100). The average incumbent carries 12,226 reviews — the moat a new listing must climb.