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Nioxin Shampoo

Pass

Nioxin Shampoo scores 66 out of 100, a Pass. Shoppers spend an estimated $6.9M a year here, demand is soft, at +0.0% this quarter, and an estimated 0.7% of orders come back.

Flapen Score
66
66 / 100
Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 48
Market size
$6.9M/yr3.4M searches / yr
90-day growth
+0.0%search demand this quarter
Competition
36%top-5 click share · 20 brands · 101 sellers

Flapen Score

Nioxin Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Nioxin Shampoo is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nioxin Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Nioxin Shampoo 3.4M times last year and spent an estimated $6.9M. The top 5 brands take 85% of clicks. Demand peaks in Jun–Jul. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.9M a year.

Searches, last 12 months
3.4M
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
6.7%
Market size, estimated
$6.9Ma year
Peak month
June6.5× the quietest month
Top search term
nioxin506K searches a year

02 · Price

A sale here is worth $30.73.

Listings sell for $30.73 on average, from $8.06 to $91.68. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 4,000 to 5,000 of them. At $30.73 that is $123K to $154K a year per listing.

Average price
$30.73inside the $15 to $100 sweet spot
Price range
$8.06–$91.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
4,000–5,000
Revenue per listing a year
$123K–$154K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Hair Loss Products. It carries 20,785 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#88in Hair Loss Products
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
20,785per listing
Listings tracked
56

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
55 months

Products

Top Nioxin Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

101

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

36%

Top 20: 70%

Open market

13%

  • Brand 144%
  • Brand 228%
  • Brand 38%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (14 brands, 13%)

Demand

Nioxin Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 6.5×

Search terms

Top Nioxin Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nioxin506K/yr
  • nioxin shampoo627K/yr
  • hair growth shampoo and conditioner317K/yr
  • purador hair shampoo231K/yr
  • thickening shampoo and conditioner189K/yr
  • purador133K/yr
  • nioxin system 2166K/yr
  • champu para la cada del cabello y crecimiento160K/yr
  • nioxin hair regrowth treatment for women143K/yr
  • dht blocker shampoo131K/yr

Reviews and returns

What reviews say buyers love and hate about Nioxin Shampoo

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Smell”
12%of negative reviews mention “Smell”
0.7%of orders come back
“Gross smell”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Nioxin Shampoo questions

Answered from the same tracked data.