Nioxin Shampoo
PassNioxin Shampoo scores 66 out of 100, a Pass. Shoppers spend an estimated $6.9M a year here, demand is soft, at +0.0% this quarter, and an estimated 0.7% of orders come back.
- Flapen Score
- 66 / 100Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 4866
- Market size
- $6.9M/yr3.4M searches / yr
- 90-day growth
- +0.0%search demand this quarter
- Competition
- 36%top-5 click share · 20 brands · 101 sellers
Flapen Score
Nioxin Shampoo against its category
The dotted line is the Beauty & Personal Care average. Past it, Nioxin Shampoo is stronger. Inside it, weaker.
Market
The Nioxin Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Nioxin Shampoo 3.4M times last year and spent an estimated $6.9M. The top 5 brands take 85% of clicks. Demand peaks in Jun–Jul. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.9M a year.
- Searches, last 12 months
- 3.4M
- Growth, 90 days vs prior 90
- +0.0%
- Conversion, latest week
- 6.7%
- Market size, estimated
- $6.9Ma year
- Peak month
- June6.5× the quietest month
- Top search term
- nioxin506K searches a year
02 · Price
A sale here is worth $30.73.
Listings sell for $30.73 on average, from $8.06 to $91.68. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 4,000 to 5,000 of them. At $30.73 that is $123K to $154K a year per listing.
- Average price
- $30.73inside the $15 to $100 sweet spot
- Price range
- $8.06–$91.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $123K–$154K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Hair Loss Products. It carries 20,785 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #88in Hair Loss Products
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 20,785per listing
- Listings tracked
- 56
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Nioxin Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PURA DOR Anti-Thinning Biotin Shampoo & Hair Regrowth Conditioner CLINICALLY TESTED Effective Results Thickening Herbal Blend For Women & Men Original Gold Label Set Natural Earthy Scent 16oz x2
- Price
- $35.25
- Rating
- 4.3/5
- Reviews
- 66,110
- Age
- 8y ago

PURA DOR Original Gold Label Anti-Thinning Shampoo - CLINICALLY TESTED - Biotin & Argan Oil Sulfate-Free Strengthening & Volumizing for Fuller-Looking Hair Men & Women Natural Earthy Scent 16 oz
- Price
- $27.06
- Rating
- 4.3/5
- Reviews
- 37,765
- Age
- 12y ago

NIOXIN Scalp + Hair Thickening System 2 Shampoo| For Natural or Untreated Hair with Progressed Thinning |With Niacinamide and Biotin |10.1 Fl oz.
- Price
- $25.25
- Rating
- 4.6/5
- Reviews
- 18,021
- Age
- 14y ago

Nioxin Scalp + Hair Thickening System 2 Shampoo| For Natural or Untreated Hair with Progressed Thinning| With Niacinamide and Biotin| 33.8 Fl oz.
- Price
- $41.67
- Rating
- 4.6/5
- Reviews
- 18,021
- Age
- 18y ago

Nioxin Scalp + Hair Thickening System 2 | For Natural or Untreated Hair with Progressed Thinning| Full Size| 3 Month Supply
- Price
- $46.52
- Rating
- 4.4/5
- Reviews
- 24,218
- Age
- 8y ago
Trending
estimated 90-day click momentum
Minoxidil Shampoo & Conditioner Set for Hair Growth Biotin Ginseng & Ginger Supports Thicker Fuller Hair Scalp Care Formula For Men & Women 600ml Duo
- Price
- $27.03
- Rating
- 4.7/5
- Reviews
- 293
- Age
- 11mo ago

Rice Water Shampoo and Conditioner Set - Sulfate Free for Thin and Fine Hair - Fuller Thickening Formula for Women and Men - With Strengthening Saw Palmetto - Anti Thinning Volumizing for Thick Hair
- Price
- $23.92
- Rating
- 4.3/5
- Reviews
- 46,440
- Age
- 1y ago

hims Thick Fix Shampoo - Saw Palmetto for Healthy Hair Growth & Thickening - Scalp Cleansing - Vegan Sulfate-Free & Cruelty-Free - Eucalyptus Scent 2 pack 6.4 fl oz
- Price
- $23.97
- Rating
- 4.4/5
- Reviews
- 3,015
- Age
- 4y ago

NIOXIN Scalp + Hair Thickening System 2 Shampoo| For Natural or Untreated Hair with Progressed Thinning |With Niacinamide and Biotin |10.1 Fl oz.
- Price
- $25.25
- Rating
- 4.6/5
- Reviews
- 18,021
- Age
- 14y ago

Biotin Shampoo and Conditioner Set - Sulfate and Paraben Free Treatment for Men and Women - Hair Thickening Volumizing Products to Help Boost Thinning Hair with Added Keratin
- Price
- $25.82
- Rating
- 4.3/5
- Reviews
- 46,440
- Age
- 7y ago
Newest
by launch date
Minoxidil Shampoo & Conditioner Set for Hair Growth Biotin Ginseng & Ginger Supports Thicker Fuller Hair Scalp Care Formula For Men & Women 600ml Duo
- Price
- $27.03
- Rating
- 4.7/5
- Reviews
- 293
- Age
- 11mo ago

Rice Water Shampoo and Conditioner Set - Sulfate Free for Thin and Fine Hair - Fuller Thickening Formula for Women and Men - With Strengthening Saw Palmetto - Anti Thinning Volumizing for Thick Hair
- Price
- $23.92
- Rating
- 4.3/5
- Reviews
- 46,440
- Age
- 1y ago

NIOXIN Hair Fall Defense Shampoo | Activates Hair Follicles for Visibly Less Hair Loss | With Niacinamide Caffeine Lauric Acid and Sandalore | 8.1 Fl Oz.
- Price
- $23.85
- Rating
- 4.1/5
- Reviews
- 1,340
- Age
- 1y ago

Routine Wellness Anti-Thinning Shampoo and Conditioner Set for Thinning Hair - Biotin DHT Blocker Women & Men - Color Safe Shampoo for Hair Loss & Healthier Hair - Coconut & Vanilla (Pack of 2)
- Price
- $47.44
- Rating
- 4.2/5
- Reviews
- 13,240
- Age
- 2y ago

Nioxin Scalp + Hair Thickening System 3 | For Colored or Damaged Hair with Light Thinning | With Niacinamide and Biotin | Trial Size | 1 Month Supply
- Price
- $33.22
- Rating
- 4.3/5
- Reviews
- 10,433
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
20 rising
Sellers
101
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
36%
Top 20: 70%
Open market
13%
- NIOXIN44%
- PURA D'OR28%
- Nioxin8%
- BELLISSO3%
- Majestic Pure2%
- Routine Wellness2%
- Open — no brand owns it (14 brands, 13%)
Demand
Nioxin Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 6.5×
Search terms
Top Nioxin Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nioxin506K/yr
- nioxin shampoo627K/yr
- hair growth shampoo and conditioner317K/yr
- purador hair shampoo231K/yr
- thickening shampoo and conditioner189K/yr
- purador133K/yr
- nioxin system 2166K/yr
- champu para la cada del cabello y crecimiento160K/yr
- nioxin hair regrowth treatment for women143K/yr
- dht blocker shampoo131K/yr
Reviews and returns
What reviews say buyers love and hate about Nioxin Shampoo
We read the reviews and the return reasons for every product selling here.
“Gross smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nioxin Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









