Nina Pool

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $393K a year.

Searches, last 12 months

218K

Growth, 90 days vs prior 90

-36.7%

Conversion, latest week

12.9%

Market size, estimated

$393Ka year

Top search term

thayers milky cleanser92K searches a year

Listings sell for $14.05 on average, from $12.80 to $16.44. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At $14.05 that is $42K to $56K a year per listing.

Average price

$14.05under the $15 to $100 sweet spot

Price range

$12.80–$16.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

3,000–4,000

Revenue per listing a year

$42K–$56K

Returns

0.8%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #66 within Cleansers. It carries 2,303 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

12.5%

Average rank

#66in Cleansers

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

2,303per listing

Listings tracked

4

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months