Nila

Shoppers searched for this 478K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.

Searches, last 12 months

478K

Growth, 90 days vs prior 90

-2.0%

Conversion, latest week

1.8%

Market size, estimated

$160Ka year

Peak month

June2.0× the quietest month

Top search term

nila powder moroccan149K searches a year

Listings sell for $18.51 on average, from $9.90 to $30.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $18.51 that is $9K to $14K a year per listing.

Average price

$18.51inside the $15 to $100 sweet spot

Price range

$9.90–$30.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$9K–$14K

Returns

1.0%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #1,302 within Masks. It carries 63 reviews at 3.84 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

93%

Out of stock, average day

10.1%

Average rank

#1,302in Masks

Average rating

3.84 starsAmazon United States average 4.42 stars

Average reviews

63per listing

Listings tracked

14

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months