Is nila profitable to sell on Amazon United States?

The niche generates $160K/yr across 14 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Skip it (49/100).

How competitive is the nila niche?

10 brands and 10 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in nila?

Top complaints mined from reviews: Color, Stain Resistance, Size-Overall. The return rate is 1.0%.

When does demand for nila peak?

Demand peaks in Feb–Jun; the busiest month runs 2.0× the quietest.

What does it cost to enter the nila niche?

Listings span $9.90–$30.47; the average listing price is $18.51 (sweet spot $15–$100). The average incumbent carries 63 reviews — the moat a new listing must climb.

nila

Skip it

A concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Review moat

Incredible63.21

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great$18.51

avg listing price — sweet spot $15–$100

Price range

Great$9.90–$30.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$160K

$160K/yr · 478K searches

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Bad-2.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Competition

Bad77%

top-5 click share — a locked-up shelf

Signals Low Review Barrier Quality Gap

According to Flapen's Amazon United States niche tracking, nila is a $160K/yr Amazon United States market (478K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Feb–Jun. Verdict: Skip it — 49/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

nila market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $148K–$185K; units × avg price
Conversion rate: 1.8%
Avg BSR: #1,302
Page quality: 0%
Prime: 93%
Sponsored: 79%
Out of stock: 10.1%
Avg brand age: 49 months
Avg seller age: 143 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

10%

Argaviva32%
Dar Marwa30%
Fatima's Garden8%
Molino Piane7%
MOROCCAN MCHICHA7%
FERIHA5%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 62 weeks — -2.0% search growth over the last 90 days.

Peak months: Feb, Jun · busiest ÷ quietest = 2.0×

Open Trend

Top nila search terms

nila powder moroccan149K/yr -0.9%1.7% conv.
nila powder93K/yr -39.4%1.8% conv.
nila48K/yr +9.3%1.0% conv.
moroccan nila powder30K/yr +6.5%1.8% conv.
nila sabounia23K/yr +139.7%0.6% conv.
moroccan blue nila powder16K/yr +91.3%1.9% conv.
nila mask25K/yr -13.3%1.1% conv.
sahara nila mask15K/yr +80.9%1.2% conv.
nila blue powder15K/yr -3.7%1.7% conv.
blue nila powder12K/yr -14.0%2.1% conv.

All search terms

Top nila products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Moroccan Nila Powder 1.7 oz Loose Blue Hammam DIY Face & Body Masks

Dar Marwa$16.973.8★80 rev

Argaviva Moroccan Nila Powder Natural Blue Clay Mask for Face Body & Hair Exfoliates for Glowing Even-Toned Skin Plant-Based & Traditional Hammam Skincare for All Skin Types

Argaviva$16.214.2★203 rev

Moroccan Mchicha Moroccan Nila Powder for Skin Nila Mask with Instructions Moroccan Skin Care 30 grams

MOROCCAN MCHICHA$20.043.5★65 rev

Fatimas Garden Pure Nila Indigo Powder 50g - Natural Moroccan Face & Hair Care Powder for Exfoliating and Moisturizing

Fatima's Garden$23.994.2★148 rev

Nila Powder For Skin- Pure Moroccan Blue Nila. > 50g

Molino Piane$13.683.8★52 rev

Newest

by launch date

GlowTechHaven Moroccan Blue Nila Powder for Face & Body Nila Face Mask for Skin Brightening Dark Spots & Uneven Skin Tone With Alpha Arbutin & Peptides

Glowtechhaven$30.474 rev

4mo ago

FERIHA Moroccan Nila Powder Mask | Simple Blue Beauty Powder DIY Face & Body 1.76 oz

FERIHA$16.006 rev

4mo ago

Natural Elephant Nila Bar Soap Cleanser | 3.52oz (100g) | Moroccan Nila Zarka Indigo

Natural Elephant$9.9025 rev

7mo ago

FERIHA Moroccan Nila Powder Mask | Simple Blue Beauty Powder DIY Face & Body 3.5 oz

FERIHA$20.6712 rev

7mo ago

Moroccan Nila Powder 1.7 oz Loose Blue Hammam DIY Face & Body Masks

Dar Marwa$16.9780 rev

9mo ago

What buyers say about nila

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel15%

“it feels smooth”

Quality-Overall10%

“Good quality”

Suitability Combination Skin9%

“Amazing Results & Glowing Skin”

Value For Money7%

“its worth the money”

Brightness/Shine/Glow6%

“Brightens my skin well”

Smell5%

“the scent is natural”

Ease Of Use4%

“Easy to Use”

Color4%

“Good product with beautiful color”

Moist/Dry3%

“This Moroccan Nila powder is amazing its easy to mix up and out on your face like a paste and dry for 3-5 minutes my fave was so nice and soft and smooth felt like I went to have a professional facial”

Suitability Dry Skin3%

“It cleans my skin without making it feel tight or dry”

What buyers complain about

Color16%

“face with a blue tint”

Stain Resistance13%

“Stains”

Size-Overall11%

“Too small”

Advertised Vs Actual Product8%

“Misleading pictures”

Value For Money8%

“Not worth”

Functionality-Overall5%

“Didnt work”

Suitability Dry Skin4%

“Dry climate and most exfoliants leave my skin feeling tight and uncomfortable afterward”

Skin Health3%

“It doesn't exfoliate as I thought it would”

Smell3%

“It has a very bad smell”

Ease Of Use2%

“It was a little scary to get it out”

Top return reasons

Size-Overall17%

Stain Resistance15%

Advertised Vs Actual Product15%

Functionality-Overall10%

Leak-Proof7%

Color7%

Color Fading/Discoloration5%

Texture/Consistency-Overall4%

Value For Money4%