Nightmare Before Christmas Makeup Bag
FailShoppers spend an estimated $32K a year here, so Nightmare Before Christmas Makeup Bag is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $32K/yr202K searches / yr
- 90-day growth
- -16.8%search demand this quarter
- Competition
- 24%top-5 click share · 30 brands · 87 sellers
Flapen Score
Nightmare Before Christmas Makeup Bag against its category
The dotted line is the Beauty & Personal Care average. Past it, Nightmare Before Christmas Makeup Bag is stronger. Inside it, weaker.
Market
The Nightmare Before Christmas Makeup Bag market on Amazon at a glance
Shoppers on Amazon United States searched for Nightmare Before Christmas Makeup Bag 202K times last year and spent an estimated $32K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.
- Searches, last 12 months
- 202K
- Growth, 90 days vs prior 90
- -16.8%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $32Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- alice in wonderland makeup33K searches a year
02 · Price
A sale here is worth $17.10.
Listings sell for $17.10 on average, from $2.32 to $157.14. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $17.10 that is $0 to $2K a year per listing.
- Average price
- $17.10inside the $15 to $100 sweet spot
- Price range
- $2.32–$157.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
51% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #918 within Eyes. It carries 813 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 51%
- Prime listings
- 93%
- Out of stock, average day
- 11.8%
- Average rank
- #918in Eyes
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 813per listing
- Listings tracked
- 84
04 · Newcomers
6 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Nightmare Before Christmas Makeup Bag products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
wet n wild Disney Nightmare Before Christmas Limited Edition PR Box - Coffin-Shaped Collectors Set with Eye Face & Body Makeup Color-Changing Lip Oils Tubing Mascara & More - Cruelty-Free
- Price
- $59.00
- Rating
- 4.8/5
- Reviews
- 3,245
- Age
- 1y ago

wet n wild Alice in Wonderland Makeup Bag Limited Edition Collection Travel Pouch with Full-Zip Closure & Flexible Cotton Design
- Price
- $14.77
- Rating
- 4.7/5
- Reviews
- 2,333
- Age
- 3y ago

wet n wild Lost In Wonderland Eye & Face Palette Alice In Wonderland Collection
- Price
- $13.04
- Rating
- 4.5/5
- Reviews
- 287
- Age
- 3y ago

Disney Alice in Wonderland 55-Well Color Face Palette Eyeshadow Highlighter Blush Shimmery and Opaque Colors Pigmented Blendable Ages 13+ Perfect for Parties Makeovers by Townley Girl
- Price
- $9.56
- Rating
- 4.8/5
- Reviews
- 345
- Age
- 11mo ago

wet n wild Marilyn Monroe Collection Icon Clarifying Finishing Powder
- Price
- $8.27
- Rating
- 4.6/5
- Reviews
- 759
- Age
- 2y ago
Trending
estimated 90-day click momentum
wet n wild We Sing Too Lip Gloss Alice In Wonderland Collection
- Price
- $6.64
- Rating
- 4.5/5
- Reviews
- 389
- Age
- 3y ago

wet n wild Marilyn Monroe Collection Icon Clarifying Finishing Powder
- Price
- $8.27
- Rating
- 4.6/5
- Reviews
- 759
- Age
- 2y ago

wet n wild Marilyn Monroe Collection Icon Headband
- Price
- $7.83
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 2y ago

Disney Alice in Wonderland 55-Well Color Face Palette Eyeshadow Highlighter Blush Shimmery and Opaque Colors Pigmented Blendable Ages 13+ Perfect for Parties Makeovers by Townley Girl
- Price
- $9.56
- Rating
- 4.8/5
- Reviews
- 345
- Age
- 11mo ago

COVERGIRL x STRANGER THINGS The Crawl Face & Eye Multi-Palette
- Price
- $10.96
- Rating
- 4.7/5
- Reviews
- 168
- Age
- 10mo ago
Newest
by launch date
wet n wild Disney Villains PR Box 14-Piece Makeup & Accessories Collection Limited Edition Storybook Set Cruelty-Free
- Price
- $76.76
- Rating
- 4.8/5
- Reviews
- 3,245
- Age
- 9mo ago

COVERGIRL x STRANGER THINGS The Crawl Face & Eye Multi-Palette
- Price
- $10.96
- Rating
- 4.7/5
- Reviews
- 168
- Age
- 10mo ago

Disney Alice in Wonderland 55-Well Color Face Palette Eyeshadow Highlighter Blush Shimmery and Opaque Colors Pigmented Blendable Ages 13+ Perfect for Parties Makeovers by Townley Girl
- Price
- $9.56
- Rating
- 4.8/5
- Reviews
- 345
- Age
- 11mo ago

Tim Burtonss The Nightmare Before Christmas- 55 Well Eye Shadow Palette with Mirror for Girls Teens 13+ Includes 3 Highlighter and 2 Blush Shimmery and Matte Colors by Townley Girl
- Price
- $9.64
- Rating
- 4.8/5
- Reviews
- 345
- Age
- 11mo ago

Disney Alice in Wonderland 8-Piece Makeup Brushes Set for eyeshadow highlighter blush Soft Hairs Makeup Kit for Girls 8+ by Townley Girl
- Price
- $6.98
- Rating
- 4.8/5
- Reviews
- 371
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.
Brands
30 rising
Sellers
87
Est. top-5 brand share
82%
Top 20: 95%
Est. top-5 click share
24%
Top 20: 56%
Open market
17%
- wet n wild61%
- Townley Girl14%
- ColourPop4%
- Disney2%
- COVERGIRL2%
- Hamowtux1%
- Open — no brand owns it (24 brands, 17%)
Demand
Nightmare Before Christmas Makeup Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Nightmare Before Christmas Makeup Bag search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- alice in wonderland makeup33K/yr
- nightmare before christmas makeup41K/yr
- makeup collabs20K/yr
- marilyn monroe makeup11K/yr
- makeup collection8K/yr
- themed makeup8K/yr
- pr box8K/yr
- wet n wild alice in wonderland9K/yr
- wet n wild collab7K/yr
- wet n wild nightmare before christmas10K/yr
Reviews and returns
What reviews say buyers love and hate about Nightmare Before Christmas Makeup Bag
We read the reviews and the return reasons for every product selling here.
“Just a bit of a tight fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nightmare Before Christmas Makeup Bag questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









