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Nightmare Before Christmas Makeup Bag

Fail

Shoppers spend an estimated $32K a year here, so Nightmare Before Christmas Makeup Bag is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$32K/yr202K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
24%top-5 click share · 30 brands · 87 sellers

Flapen Score

Nightmare Before Christmas Makeup Bag against its category

The dotted line is the Beauty & Personal Care average. Past it, Nightmare Before Christmas Makeup Bag is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nightmare Before Christmas Makeup Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Nightmare Before Christmas Makeup Bag 202K times last year and spent an estimated $32K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
0.9%
Market size, estimated
$32Ka year
Peak month
December3.4× the quietest month
Top search term
alice in wonderland makeup33K searches a year

02 · Price

A sale here is worth $17.10.

Listings sell for $17.10 on average, from $2.32 to $157.14. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $17.10 that is $0 to $2K a year per listing.

Average price
$17.10inside the $15 to $100 sweet spot
Price range
$2.32–$157.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

51% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #918 within Eyes. It carries 813 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
93%
Out of stock, average day
11.8%
Average rank
#918in Eyes
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
813per listing
Listings tracked
84

04 · Newcomers

6 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
6Amazon's first-year sales bar
Average brand age
42 months

Products

Top Nightmare Before Christmas Makeup Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

30 rising

Sellers

87

Top-5 brand share

82%

Top 20: 95%

Top-5 click share

24%

Top 20: 56%

Open market

17%

  • Brand 161%
  • Brand 214%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (24 brands, 17%)

Demand

Nightmare Before Christmas Makeup Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Nightmare Before Christmas Makeup Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alice in wonderland makeup33K/yr
  • nightmare before christmas makeup41K/yr
  • makeup collabs20K/yr
  • marilyn monroe makeup11K/yr
  • makeup collection8K/yr
  • themed makeup8K/yr
  • pr box8K/yr
  • wet n wild alice in wonderland9K/yr
  • wet n wild collab7K/yr
  • wet n wild nightmare before christmas10K/yr

Reviews and returns

What reviews say buyers love and hate about Nightmare Before Christmas Makeup Bag

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Color”
20%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Just a bit of a tight fit”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nightmare Before Christmas Makeup Bag questions

Answered from the same tracked data.