nightmare before christmas makeup bag
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Competition
Great24%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$17.10avg listing price — sweet spot $15–$100
Review moat
Good812.76avg incumbent reviews — the moat a new listing must climb
Price range
Good$2.32–$157.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$32K$32K/yr · 202K searches
According to Flapen's Amazon United States niche tracking, nightmare before christmas makeup bag is a $32K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
nightmare before christmas makeup bag market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $43K–$51K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #918
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 51%
- Out of stock
- 11.8%
- Avg brand age
- 42 months
- Avg seller age
- 138 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
87
Top-5 brand share
82%
Top 20: 95%
Top-5 click share
24%
Top 20: 56%
Open market
17%
- wet n wild61%
- Townley Girl14%
- ColourPop4%
- Disney2%
- COVERGIRL2%
- Hamowtux1%
- Open — no brand owns it (24 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -16.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Top nightmare before christmas makeup bag search terms
- alice in wonderland makeup33K/yr
- nightmare before christmas makeup41K/yr
- makeup collabs20K/yr
- marilyn monroe makeup11K/yr
- makeup collection8K/yr
- themed makeup8K/yr
- pr box8K/yr
- wet n wild alice in wonderland9K/yr
- wet n wild collab7K/yr
- wet n wild nightmare before christmas10K/yr
Top nightmare before christmas makeup bag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
wet n wild Disney Nightmare Before Christmas Limited Edition PR Box - Coffin-Shaped Collectors Set with Eye Face & Body Makeup Color-Changing Lip Oils Tubing Mascara & More - Cruelty-Free
wet n wild$59.004.8★3,245 rev
wet n wild Alice in Wonderland Makeup Bag Limited Edition Collection Travel Pouch with Full-Zip Closure & Flexible Cotton Design
wet n wild$14.774.7★2,333 rev
wet n wild Lost In Wonderland Eye & Face Palette Alice In Wonderland Collection
wet n wild$13.044.5★287 rev
Disney Alice in Wonderland 55-Well Color Face Palette Eyeshadow Highlighter Blush Shimmery and Opaque Colors Pigmented Blendable Ages 13+ Perfect for Parties Makeovers by Townley Girl
Townley Girl$9.564.8★345 rev
wet n wild Marilyn Monroe Collection Icon Clarifying Finishing Powder
wet n wild$8.274.6★759 rev
Newest
by launch date
wet n wild Disney Villains PR Box 14-Piece Makeup & Accessories Collection Limited Edition Storybook Set Cruelty-Free
wet n wild$76.763,245 rev
COVERGIRL x STRANGER THINGS The Crawl Face & Eye Multi-Palette
COVERGIRL$10.96168 rev
Disney Alice in Wonderland 55-Well Color Face Palette Eyeshadow Highlighter Blush Shimmery and Opaque Colors Pigmented Blendable Ages 13+ Perfect for Parties Makeovers by Townley Girl
Townley Girl$9.56345 rev
Tim Burtonss The Nightmare Before Christmas- 55 Well Eye Shadow Palette with Mirror for Girls Teens 13+ Includes 3 Highlighter and 2 Blush Shimmery and Matte Colors by Townley Girl
Townley Girl$9.64345 rev
Disney Alice in Wonderland 8-Piece Makeup Brushes Set for eyeshadow highlighter blush Soft Hairs Makeup Kit for Girls 8+ by Townley Girl
Townley Girl$6.98371 rev
Trending
90-day click momentum
wet n wild We Sing Too Lip Gloss Alice In Wonderland Collection
wet n wild$6.644.5★
wet n wild Marilyn Monroe Collection Icon Clarifying Finishing Powder
wet n wild$8.274.6★
wet n wild Marilyn Monroe Collection Icon Headband
wet n wild$7.834.5★
Disney Alice in Wonderland 55-Well Color Face Palette Eyeshadow Highlighter Blush Shimmery and Opaque Colors Pigmented Blendable Ages 13+ Perfect for Parties Makeovers by Townley Girl
Townley Girl$9.564.8★
COVERGIRL x STRANGER THINGS The Crawl Face & Eye Multi-Palette
COVERGIRL$10.964.7★
What buyers say about nightmare before christmas makeup bag
What buyers praise and complain about, mined from review topics.What buyers love
“Color is vibrant”
“Good quality box”
“Good for price”
“Great gift”
“As advertised”
“Feels very smooth”
“I liked it so much I just ordered another one in the large size”
“Cute and durable”
“Easy to use”
“It adds shine”
What buyers complain about
“Just a bit of a tight fit”
“The color are not what they should be”
“The mirror isn't a good quality mirror”
“also breaks easily”
“Waste of money”
“until it dries its far stickier than other lip tints Ive tried”
“False advertisement”
“The third one I got was covered in blue stains”
“It was all broken”
“they had a chemical smell”
Top return reasons
Common questions
- Is nightmare before christmas makeup bag profitable to sell on Amazon United States?
- The niche generates $32K/yr across 84 tracked products. 6 of 14 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the nightmare before christmas makeup bag niche?
- 30 brands and 87 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in nightmare before christmas makeup bag?
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 1.6%.
- When does demand for nightmare before christmas makeup bag peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the nightmare before christmas makeup bag niche?
- Listings span $2.32–$157.14; the average listing price is $17.10 (sweet spot $15–$100). The average incumbent carries 813 reviews — the moat a new listing must climb.