Is night time face moisturizer profitable to sell on Amazon United States?

The niche generates $175K/yr across 33 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.8%. Flapen's verdict: Worth a look (57/100).

How competitive is the night time face moisturizer niche?

23 brands and 164 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 60% of demand.

When does demand for night time face moisturizer peak?

Demand peaks in Feb; the busiest month runs 1.7× the quietest.

What does it cost to enter the night time face moisturizer niche?

Listings span $6.59–$44.71; the average listing price is $17.79 (sweet spot $15–$100). The average incumbent carries 15,121 reviews — the moat a new listing must climb.

night time face moisturizer

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$17.79

avg listing price — sweet spot $15–$100

Price range

Great$6.59–$44.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great60%

top-5 brand share — no brand owns this niche

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Growth

Okay+18.8%

90-day search growth — must beat 0% to launch

Market size

Okay$175K

$175K/yr · 176K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad15,120.7

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, night time face moisturizer is a $175K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Feb. Verdict: Worth a look — 57/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

night time face moisturizer market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $222K–$267K; units × avg price
Conversion rate: 5.6%
Avg BSR: #42
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 122 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

164

Top-5 brand share

60%

Top 20: 97%

Top-5 click share

47%

Top 20: 85%

Open market

37%

CeraVe30%
La Roche-Posay9%
medicube9%
Eucerin6%
Neutrogena5%
SimplyVital4%

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — +18.8% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.7×

Open Trend

Top night time face moisturizer search terms

night moisturizer71K/yr +63.4%5.4% conv.
face night cream25K/yr +20.9%4.5% conv.
overnight face cream24K/yr -14.1%4.7% conv.
night time moisturizer17K/yr -18.8%6.1% conv.
hyaluronic acid cream for face14K/yr -34.3%2.1% conv.
face cream night9K/yr +1.0%7.4% conv.
face lotion night5K/yr +78.7%10.5% conv.
moisturizer night cream6K/yr -10.0%5.3% conv.
night face moisturizer for women4K/yr -13.2%7.0% conv.

All search terms

Top night time face moisturizer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CeraVe Skin Renewing Night Cream Peptide Complex Hyaluronic Acid & Ceramide Moisturizer for Face 1.7 Ounce

CeraVe$15.074.6★56,610 rev

CeraVe PM Facial Moisturizing Lotion Night Cream with Hyaluronic Acid and Niacinamide Ultra-Lightweight Oil-Free Moisturizer for Face 3 Ounce

CeraVe$14.384.7★62,404 rev

La Roche-Posay Toleriane Dermallergo Night Cream for Face Intense Soothing Moisturizer with Vitamin E Allergy Tested for Sensitive Skin Formerly Toleriane Ultra Night

La Roche-Posay$29.784.6★4,993 rev

medicube Triple Collagen Cream - Hydrating & Firming Moisturizer with Hyaluronic Acid Premium Elastin Shea Butter - Wrinkle Care & Boosts Elasticity - Korean Skincare 1.69 oz

medicube$18.374.6★8,940 rev

Eucerin Q10 Anti-Wrinkle Night Cream + Pro-Retinol Facial Cream for Sensitive Skin 1.7 Oz Jar

Eucerin$11.604.6★4,830 rev

Newest

by launch date

Night Cream for Women Anti Aging - Night Moisturizer for Face with Retinol Peptides Niacinamide - Anti-Wrinkle Firming & Hydrating Skin Care - Fragrance-Free Non Greasy Overnight Face Cream

Arvesa$11.356,827 rev

8mo ago

medicube Jelly Cream with Hyaluronic Acid | Daily Moisturizer for All Skin Types | Long-lasting Hydration with Hyaluronic Acid Ceramides Multi Peptides | Supports Skins Natural Barrier | 1.69 fl.oz

medicube$12.221,904 rev

10mo ago

Dr.Althea 345 Relief Cream | PDRN & Hyaluronic Acid for Hydration Blemish Care | Post-Acne Face Moisturizer with Centella & Niacinamide | Korean Vegan Skincare 1.69 Fl Oz (Ver.2 - Pack of 1)

Dr.Althea$22.2319,082 rev

11mo ago

medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz (Pack of 1))

medicube$12.5629,990 rev

1y ago

Cetaphil Night Moisturizer for Face Hydrating Facial Moisturizer with Hyaluronic Acid For All Skin Types Lightweight and Non-Comedogenic Dermatologist Recommended for Sensitive Skin 3oz

Cetaphil$13.411,145 rev

2y ago

Common questions

Is night time face moisturizer profitable to sell on Amazon United States?: The niche generates $175K/yr across 33 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.8%. Flapen's verdict: Worth a look (57/100).
How competitive is the night time face moisturizer niche?: 23 brands and 164 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 60% of demand.
When does demand for night time face moisturizer peak?: Demand peaks in Feb; the busiest month runs 1.7× the quietest.
What does it cost to enter the night time face moisturizer niche?: Listings span $6.59–$44.71; the average listing price is $17.79 (sweet spot $15–$100). The average incumbent carries 15,121 reviews — the moat a new listing must climb.