night serum
Worth a lookShows a $4.2M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$4.2M$4.2M/yr · 2.0M searches
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$51.19avg listing price — sweet spot $15–$100
Price range
Great$16.00–$119.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+16.9%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,831.11avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, night serum is a $4.2M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
night serum market data
- Units sold / yr
- 80K–100K
- avg 2,500–3,000/product
- Revenue / yr
- $4.1M–$5.1M
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #161
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.7%
- Avg brand age
- 64 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
56
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Estée Lauder91%
- L'Oreal Paris5%
- Revolution Beauty London3%
- RoC1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.2×
Top night serum search terms
- estee lauder1.1M/yr
- estee lauder advanced night repair serum411K/yr
- roc serum59K/yr
- loreal revitalift serum64K/yr
- estee lauder advanced night repair56K/yr
- este lauder43K/yr
- revolution pro miracle night serum78K/yr
- estee lauder serum28K/yr
- estee lauder night repair18K/yr
- estee lauder skin care15K/yr
Top night serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Este Lauder Advanced Night Repair Face Serum Synchronized Multi-Recovery Complex with Hyaluronic Acid & Peptides | Anti Aging & Hydrating Serum 1 Fl Oz
Estée Lauder$65.094.6★6,560 rev
Este Lauder Advanced Night Repair Face Serum Synchronized Multi-Recovery Complex with Hyaluronic Acid & Peptides | Anti Aging & Hydrating Serum 0.67 Fl Oz
Estée Lauder$48.694.6★6,560 rev
Este Lauder Dream Skin In One Sleep 4-Piece Skincare Set | Repair + Moisturize + Strengthen | Includes Cleanser 1 Fl Oz Face Serum 0.5 Fl Oz Moisturizer 0.5 Ounce & Overnight Treatment 0.24 Fl Oz
Estée Lauder$44.704.6★209 rev
Este Lauder Advanced Night Repair Face Serum Synchronized Multi-Recovery Complex with Hyaluronic Acid & Peptides| Anti Aging & Hydrating Serum 1.7 Fl Oz
Estée Lauder$103.394.6★6,560 rev
Este Lauder Advanced Night Repair Face Serum Synchronized Multi-Recovery Complex with Hyaluronic Acid & Peptides | Anti Aging & Hydrating Serum Travel Size 0.23 Fl Oz
Estée Lauder$18.024.6★6,560 rev
Newest
by launch date
Este Lauder Get Ready Routine 4-Piece Skincare Gift Set | Cleanse + Repair + Moisturize | Includes Cleanser 1 Fl Oz Eye Cream 0.17 Fl Oz Face Serum 0.5 Fl Oz & Moisturizer 0.24 Ounce
Estée Lauder$43.4072 rev
Este Lauder Dream Skin In One Sleep 4-Piece Skincare Set | Repair + Moisturize + Strengthen | Includes Cleanser 1 Fl Oz Face Serum 0.5 Fl Oz Moisturizer 0.5 Ounce & Overnight Treatment 0.24 Fl Oz
Estée Lauder$44.70209 rev
LOreal Paris Revitalift Triple Power Face Serum with Tri-Peptides Hyaluronic Acid and Vitamin C Anti Aging Anti Wrinkle Serum to Firm and Brighten 1 FL oz + Sample
L'Oreal Paris$18.891,644 rev
Este Lauder Advanced Night Repair Face Serum Synchronized Multi-Recovery Complex with Hyaluronic Acid & Peptides | Anti Aging & Hydrating Serum Travel Size 0.23 Fl Oz
Estée Lauder$18.026,560 rev
Este Lauder Advanced Night Repair Moisturizing Overnight Treatment with Hyaluronic Acid 2.2 Ounce
Estée Lauder$84.73233 rev
Trending
90-day click momentum
Este Lauder Revitalizing Supreme+ Youth Power Cream Moisturizer with Hyaluronic Acid & Peptides Anti Aging Travel Size | Face & Neck Cream 0.5 Ounce
Estée Lauder$28.264.6★
Este Lauder Dream Skin In One Sleep 4-Piece Skincare Set | Repair + Moisturize + Strengthen | Includes Cleanser 1 Fl Oz Face Serum 0.5 Fl Oz Moisturizer 0.5 Ounce & Overnight Treatment 0.24 Fl Oz
Estée Lauder$44.704.6★
Este Lauder Get Ready Routine 4-Piece Skincare Gift Set | Cleanse + Repair + Moisturize | Includes Cleanser 1 Fl Oz Eye Cream 0.17 Fl Oz Face Serum 0.5 Fl Oz & Moisturizer 0.24 Ounce
Estée Lauder$43.404.6★
Este Lauder Revitalizing Supreme+ Youth Power Cream | Face Moisturizer with Hyaluronic Acid & Peptides | Anti-Aging 2.5 Ounce
Estée Lauder$119.664.8★
Este Lauder Resilience Multi-Effect Tri-Peptide Face and Neck Moisturizer with SPF 15 for Normal/Combination Skin | Plumping & Anti-Aging | Firming Cream 2.5 Ounce
Estée Lauder$119.574.8★
What buyers say about night serum
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful product all together”
“Works great on my sensitive skin”
“Very hydrating”
“Goes on smooth”
“Worth it”
“Absorbs nicely into the skin feels good to take the dryness away”
“Prevents more wrinkles”
“absorbs well”
“I will say it has a very strong fragrance”
“Effective no doubt”
What buyers complain about
“Expensive”
“Strong smell”
“Skin Irritation”
“NO results”
“Bottle too small”
“Did not moisturize my face”
“Can't say I see any drastic difference in wrinkles”
“Not good on my skin”
“A bit deceiving”
“Maybe it's just not the right serum for my extremely dry skin”
Top return reasons
Common questions
- Is night serum profitable to sell on Amazon United States?
- The niche generates $4.2M/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.9%. Flapen's verdict: Worth a look (53/100).
- How competitive is the night serum niche?
- 4 brands and 56 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in night serum?
- Top complaints mined from reviews: Value For Money, Smell, Allergies. The return rate is 1.1%.
- When does demand for night serum peak?
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the night serum niche?
- Listings span $16.00–$119.66; the average listing price is $51.19 (sweet spot $15–$100). The average incumbent carries 5,831 reviews — the moat a new listing must climb.