Night Serum

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

+16.9%

Conversion, latest week

4.1%

Market size, estimated

$4.2Ma year

Peak month

December2.2× the quietest month

Top search term

estee lauder1.1M searches a year

Listings sell for $51.19 on average, from $16.00 to $119.66. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $51.19 that is $128K to $154K a year per listing.

Average price

$51.19inside the $15 to $100 sweet spot

Price range

$16.00–$119.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,500–3,000

Revenue per listing a year

$128K–$154K

Returns

1.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #161 within Serums. It carries 5,831 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#161in Serums

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

5,831per listing

Listings tracked

18

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

64 months