Night Serum
MaybeShoppers spend $4.2M a year here. But the top 5 brands take 100% of clicks, so Night Serum is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $4.2M/yr2.0M searches / yr
- 90-day growth
- +16.9%search demand this quarter
- Competition
- 67%top-5 click share · 4 brands · 56 sellers
Flapen Score
Night Serum against its category
The dotted line is the Beauty & Personal Care average. Past it, Night Serum is stronger. Inside it, weaker.
Market
The Night Serum market on Amazon at a glance
Night Serum is a $4.2M a year market on Amazon United States, with 2.0M searches a year. The top 5 brands take 100% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 2.0M times a year and 4.1% buy. Search demand moved +16.9% in 90 days, so the market is growing into its $4.2M a year.
- Search volume
- 2.0M
- Search growth, 90 days
- +16.9%
- Conversion
- 4.1%
- Market size
- $4.2M
02 · Money
The money is there.
Shoppers bought 80K to 100K units at $51.19 on average, 2,500 to 3,000 per product. Units times price is $4.1M to $5.1M a year.
- Units sold
- 80K–100K
- Units per product
- 2,500–3,000
- Average price
- $51.19
- Units × price
- $4.1M–$5.1M
03 · Shelf
Brands here are established.
The average listing ranks #161. 100% of listings ship Prime. 100% of the shelf is sponsored, so budget for ads. The average listing is out of stock 1.7% of the time. The average brand has sold here for 64 months.
- Average BSR
- #161
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.7%
- Average brand age
- 64 months
Products
Top Night Serum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Este Lauder Advanced Night Repair Face Serum Synchronized Multi-Recovery Complex with Hyaluronic Acid & Peptides | Anti Aging & Hydrating Serum 1 Fl Oz
- Price
- $65.09
- Rating
- 4.6/5
- Reviews
- 6,560
- Age
- 5y ago
Este Lauder Advanced Night Repair Face Serum Synchronized Multi-Recovery Complex with Hyaluronic Acid & Peptides | Anti Aging & Hydrating Serum 0.67 Fl Oz
- Price
- $48.69
- Rating
- 4.6/5
- Reviews
- 6,560
- Age
- 8y ago
Este Lauder Dream Skin In One Sleep 4-Piece Skincare Set | Repair + Moisturize + Strengthen | Includes Cleanser 1 Fl Oz Face Serum 0.5 Fl Oz Moisturizer 0.5 Ounce & Overnight Treatment 0.24 Fl Oz
- Price
- $44.70
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 10mo ago
Este Lauder Advanced Night Repair Face Serum Synchronized Multi-Recovery Complex with Hyaluronic Acid & Peptides| Anti Aging & Hydrating Serum 1.7 Fl Oz
- Price
- $103.39
- Rating
- 4.6/5
- Reviews
- 6,560
- Age
- 5y ago
Este Lauder Advanced Night Repair Face Serum Synchronized Multi-Recovery Complex with Hyaluronic Acid & Peptides | Anti Aging & Hydrating Serum Travel Size 0.23 Fl Oz
- Price
- $18.02
- Rating
- 4.6/5
- Reviews
- 6,560
- Age
- 1y ago
Trending
90-day click momentum
Este Lauder Revitalizing Supreme+ Youth Power Cream Moisturizer with Hyaluronic Acid & Peptides Anti Aging Travel Size | Face & Neck Cream 0.5 Ounce
- Price
- $28.26
- Rating
- 4.6/5
- Reviews
- 551
- Age
- 3y ago
Este Lauder Dream Skin In One Sleep 4-Piece Skincare Set | Repair + Moisturize + Strengthen | Includes Cleanser 1 Fl Oz Face Serum 0.5 Fl Oz Moisturizer 0.5 Ounce & Overnight Treatment 0.24 Fl Oz
- Price
- $44.70
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 10mo ago
Este Lauder Get Ready Routine 4-Piece Skincare Gift Set | Cleanse + Repair + Moisturize | Includes Cleanser 1 Fl Oz Eye Cream 0.17 Fl Oz Face Serum 0.5 Fl Oz & Moisturizer 0.24 Ounce
- Price
- $43.40
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 10mo ago
Este Lauder Revitalizing Supreme+ Youth Power Cream | Face Moisturizer with Hyaluronic Acid & Peptides | Anti-Aging 2.5 Ounce
- Price
- $119.66
- Rating
- 4.8/5
- Reviews
- 497
- Age
- 3y ago
Este Lauder Resilience Multi-Effect Tri-Peptide Face and Neck Moisturizer with SPF 15 for Normal/Combination Skin | Plumping & Anti-Aging | Firming Cream 2.5 Ounce
- Price
- $119.57
- Rating
- 4.8/5
- Reviews
- 552
- Age
- 7y ago
Newest
by launch dateEste Lauder Get Ready Routine 4-Piece Skincare Gift Set | Cleanse + Repair + Moisturize | Includes Cleanser 1 Fl Oz Eye Cream 0.17 Fl Oz Face Serum 0.5 Fl Oz & Moisturizer 0.24 Ounce
- Price
- $43.40
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 10mo ago
Este Lauder Dream Skin In One Sleep 4-Piece Skincare Set | Repair + Moisturize + Strengthen | Includes Cleanser 1 Fl Oz Face Serum 0.5 Fl Oz Moisturizer 0.5 Ounce & Overnight Treatment 0.24 Fl Oz
- Price
- $44.70
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 10mo ago
LOreal Paris Revitalift Triple Power Face Serum with Tri-Peptides Hyaluronic Acid and Vitamin C Anti Aging Anti Wrinkle Serum to Firm and Brighten 1 FL oz + Sample
- Price
- $18.89
- Rating
- 4.6/5
- Reviews
- 1,644
- Age
- 1y ago
Este Lauder Advanced Night Repair Face Serum Synchronized Multi-Recovery Complex with Hyaluronic Acid & Peptides | Anti Aging & Hydrating Serum Travel Size 0.23 Fl Oz
- Price
- $18.02
- Rating
- 4.6/5
- Reviews
- 6,560
- Age
- 1y ago
Este Lauder Advanced Night Repair Moisturizing Overnight Treatment with Hyaluronic Acid 2.2 Ounce
- Price
- $84.73
- Rating
- 4.6/5
- Reviews
- 233
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
56
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Estée Lauder91%
- L'Oreal Paris5%
- Revolution Beauty London3%
- RoC1%
- Open — no brand owns it (0%)
Demand
Night Serum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2×
Search terms
Top Night Serum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- estee lauder1.1M/yr
- estee lauder advanced night repair serum411K/yr
- roc serum59K/yr
- loreal revitalift serum64K/yr
- estee lauder advanced night repair56K/yr
- este lauder43K/yr
- revolution pro miracle night serum78K/yr
- estee lauder serum28K/yr
- estee lauder night repair18K/yr
- estee lauder skin care15K/yr
Reviews and returns
What reviews say buyers love and hate about Night Serum
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Expensive
Very expensive
Not worth the price
Strong smell
I don't like the smell
Sticky and smells weird
Skin Irritation
Allergic Reaction
Irritated my skin
NO results
Dose not work
Didn't work
Bottle too small
Larger size than what is in the stores for the same price
Too small
Love
Beautiful product all together
Great dependable product
Excellent product
Works great on my sensitive skin
It makes my skin look great
Very effective on my skin
Very hydrating
Perfect moisturizer
hydrates my skin
Goes on smooth
Soft skin
makes my skin soft
Worth it
Good price
Great value
Return
1.1% Return rate 34% Fixable by listing
Bottle too small
Larger size than what is in the stores for the same price
Too small
Strong smell
I don't like the smell
Sticky and smells weird
A bit deceiving
FALSE ADVERTISING
Not as advertised
Expensive
Very expensive
Not worth the price
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Night Serum questions
Answered from the same tracked data.