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night de paris perfume

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 22Conversion 36Competition 13Returns 100Price range 95Avg price 95Brand share 0Review moat 97Quality gap 53

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible61.67

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$46.35

avg listing price — sweet spot $15–$100

Price range

Incredible$38.12–$56.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-5.5%

90-day search growth — must beat 0% to launch

Market size

Bad$70K

$70K/yr · 52K searches

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, night de paris perfume is a $70K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

night de paris perfume market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
$46K–$58K
units × avg price
Conversion rate
2.9%
Avg BSR
#3,369
Page quality
0%
Prime
56%
Sponsored
22%
Out of stock
34.4%
Avg brand age
67 months
Avg seller age
152 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Jean Antoine55%
  • LOrientale Fragrances42%
  • L'ORIENTAL3%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.
2K1KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Top night de paris perfume search terms

  • night de paris23K/yr
  • night de paris diamond9K/yr
  • night de paris perfume for men8K/yr
  • night de paris motion8K/yr
  • lorientale fragrances3K/yr
All search terms

Top night de paris perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$10K30%$21K45%$31K60%$42K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about night de paris perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell77%

“This perfume is very nice is not expensive this perfume smell very good its the best”

Value For Money12%

“great low prices”

Quality-Overall8%

“Good quality 👌 Best 👌 delivery with good quality services”

Gifting Purpose4%

“It was a gift for my friend”

What buyers complain about

Smell100%

“Overpowering smell”

Common questions

Is night de paris perfume profitable to sell on Amazon United States?
The niche generates $70K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Skip it (41/100).
How competitive is the night de paris perfume niche?
3 brands and 50 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in night de paris perfume?
Top complaints mined from reviews: Smell. The return rate is 0.0%.
When does demand for night de paris perfume peak?
Demand peaks in Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the night de paris perfume niche?
Listings span $38.12–$56.45; the average listing price is $46.35 (sweet spot $15–$100). The average incumbent carries 62 reviews — the moat a new listing must climb.