night cream
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 1.3M searches
Avg price
Great$18.74avg listing price — sweet spot $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Good$7.93–$35.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Review moat
Bad16,221.4avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, night cream is a $1.5M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 64/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
night cream market data
- Units sold / yr
- 80K–100K
- avg 1,500–2,000/product
- Revenue / yr
- $1.5M–$1.9M
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 117 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
188
Top-5 brand share
60%
Top 20: 98%
Top-5 click share
42%
Top 20: 77%
Open market
32%
- CeraVe19%
- Eucerin14%
- La Roche-Posay11%
- Cetaphil9%
- SimplyVital7%
- L'Oreal Paris7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top night cream search terms
- night cream505K/yr
- wrinkle cream for women293K/yr
- wrinkle cream for face deep wrinkles68K/yr
- cetaphil night cream49K/yr
- anti wrinkle cream39K/yr
- eucerin night cream43K/yr
- la roche posay night cream34K/yr
- crema para las arrugas de la cara35K/yr
- face firming cream30K/yr
- best anti aging skin care products17K/yr
Top night cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CeraVe Skin Renewing Night Cream Peptide Complex Hyaluronic Acid & Ceramide Moisturizer for Face 1.7 Ounce
CeraVe$15.074.6★56,610 rev
La Roche-Posay Toleriane Dermallergo Night Cream for Face Intense Soothing Moisturizer with Vitamin E Allergy Tested for Sensitive Skin Formerly Toleriane Ultra Night
La Roche-Posay$29.784.6★4,993 rev
Eucerin Q10 Anti-Wrinkle Night Cream + Pro-Retinol Facial Cream for Sensitive Skin 1.7 Oz Jar
Eucerin$11.604.6★4,830 rev
Anti-Aging Face Moisturizer with Retinol Collagen & Hyaluronic Acid - Moisturizer Face Cream for Women & Men - Visibly Firming & Hydrating Neck Cream - Day & Night Skin Care - 1.7 fl oz
SimplyVital$22.004.4★36,345 rev
Cetaphil Healthy Renew Skin Tightening Night Cream 1.7 Oz Wrinkle Repair Cream for Face with Peptides Retinol Alternative Cream For Sensitive Skin Fragrance Free
Cetaphil$16.874.4★2,072 rev
Newest
by launch date
La Roche-Posay Hyalu B5 Suractivated Anti-Aging Face & Neck Cream Firming Face Moisturizer With 3 Types of Hyaluronic Acid for All Skin Types 72hr Hydration + Anti-Wrinkle 1.7fl oz
La Roche-Posay$35.531,275 rev
Eucerin Radiant Tone Night Cream Dark Spot Corrector with Thiamidol Night Moisturizer for Face All Skin Types 1.7 Oz Bottle
Eucerin$28.641,470 rev
medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz (Pack of 1))
medicube$12.5629,990 rev
Eucerin Face Immersive Hydration Night Cream with Hyaluronic Acid and Provitamin B5 Ultra-Lightweight Face Moisturizer Smooths Fines Lines and Wrinkles 2.5 Oz Bottle
Eucerin$17.801,361 rev
Cetaphil Healthy Renew Skin Tightening Night Cream 1.7 Oz Wrinkle Repair Cream for Face with Peptides Retinol Alternative Cream For Sensitive Skin Fragrance Free
Cetaphil$16.872,072 rev
Trending
90-day click momentum
SKIN1004 Probio Cica Enrich Cream 1.69 fl.oz 50ml Korean Face Moisturiser Night Face Cream with Madagascar Centella Hydrating Moisturizer for Soothing and Strengthening the Skin Korean Skin Care
SKIN1004$17.204.6★
No7 Lift and Luminate Triple Action Fragrance-Free Night Cream Anti-Wrinkle Collagen Peptide Brightening Moisturizer with Hyaluronic Acid Hibiscus and Vitamin C (50ml)
No7$17.054.7★
La Roche-Posay Hyalu B5 Suractivated Anti-Aging Face & Neck Cream Firming Face Moisturizer With 3 Types of Hyaluronic Acid for All Skin Types 72hr Hydration + Anti-Wrinkle 1.7fl oz
La Roche-Posay$35.534.6★
Eucerin Q10 Anti-Wrinkle Night Cream + Pro-Retinol Facial Cream for Sensitive Skin 1.7 Oz Jar
Eucerin$11.604.6★
La Roche-Posay Toleriane Double Repair Face Moisturizer Daily Moisturizer Face Cream with Ceramide and Niacinamide for All Skin Types Oil Free Fragrance Free
La Roche-Posay$23.204.6★
What buyers say about night cream
What buyers praise and complain about, mined from review topics.What buyers love
“Dries quickly”
“Leaves your face so soft”
“EXCELLENT PRODUCT”
“works well for sensitive skin”
“Money well spent”
“great for my dry face”
“fragrance free”
“Easily absorbed”
“Pretty and Glowy”
“Lightweight, and easy to use”
What buyers complain about
“Allergic Reaction”
“NOT fragrance free”
“Does not moisturize”
“Did not work”
“Expensive”
“Burned my face”
“Didnt help my dry skin”
“It's very oily”
“doesnt help with wrinkles”
“very sticky feeling”
Top return reasons
Common questions
- Is night cream profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 43 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Worth a look (64/100).
- How competitive is the night cream niche?
- 23 brands and 188 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in night cream?
- Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.7%.
- When does demand for night cream peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the night cream niche?
- Listings span $7.93–$35.53; the average listing price is $18.74 (sweet spot $15–$100). The average incumbent carries 16,221 reviews — the moat a new listing must climb.