Skip to content

Night Cream

Maybe

An estimated 0.7% of orders come back. But the average product has 16,221 reviews to catch up to, so Night Cream is a Maybe.

Flapen Score
64
64 / 100
Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 48
Market size
$1.5M/yr1.3M searches / yr
90-day growth
-4.8%search demand this quarter
Competition
42%top-5 click share · 23 brands · 188 sellers

Flapen Score

Night Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Night Cream is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Night Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Night Cream 1.3M times last year and spent an estimated $1.5M. The top 5 brands take 60% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
6.4%
Market size, estimated
$1.5Ma year
Peak month
February1.7× the quietest month
Top search term
night cream505K searches a year

02 · Price

A sale here is worth $18.74.

Listings sell for $18.74 on average, from $7.93 to $35.53. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $18.74 that is $28K to $37K a year per listing.

Average price
$18.74inside the $15 to $100 sweet spot
Price range
$7.93–$35.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
$28K–$37K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Face Moisturizers. It carries 16,221 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#63in Face Moisturizers
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
16,221per listing
Listings tracked
43

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
54 months

Products

Top Night Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

188

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

42%

Top 20: 77%

Open market

32%

  • Brand 119%
  • Brand 214%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Night Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Night Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • night cream505K/yr
  • wrinkle cream for women293K/yr
  • wrinkle cream for face deep wrinkles68K/yr
  • cetaphil night cream49K/yr
  • anti wrinkle cream39K/yr
  • eucerin night cream43K/yr
  • la roche posay night cream34K/yr
  • crema para las arrugas de la cara35K/yr
  • face firming cream30K/yr
  • best anti aging skin care products17K/yr

Reviews and returns

What reviews say buyers love and hate about Night Cream

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Moist/Dry”
9%of negative reviews mention “Allergies”
0.7%of orders come back
“Allergic Reaction”
A buyer, on “Allergies”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Night Cream questions

Answered from the same tracked data.