Night Cream
MaybeAn estimated 0.7% of orders come back. But the average product has 16,221 reviews to catch up to, so Night Cream is a Maybe.
- Flapen Score
- 64 / 100Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 4864
- Market size
- $1.5M/yr1.3M searches / yr
- 90-day growth
- -4.8%search demand this quarter
- Competition
- 42%top-5 click share · 23 brands · 188 sellers
Flapen Score
Night Cream against its category
The dotted line is the Beauty & Personal Care average. Past it, Night Cream is stronger. Inside it, weaker.
Market
The Night Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Night Cream 1.3M times last year and spent an estimated $1.5M. The top 5 brands take 60% of clicks. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -4.8%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $1.5Ma year
- Peak month
- February1.7× the quietest month
- Top search term
- night cream505K searches a year
02 · Price
A sale here is worth $18.74.
Listings sell for $18.74 on average, from $7.93 to $35.53. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $18.74 that is $28K to $37K a year per listing.
- Average price
- $18.74inside the $15 to $100 sweet spot
- Price range
- $7.93–$35.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $28K–$37K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Face Moisturizers. It carries 16,221 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #63in Face Moisturizers
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 16,221per listing
- Listings tracked
- 43
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Night Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
188
Top-5 brand share
60%
Top 20: 98%
Top-5 click share
42%
Top 20: 77%
Open market
32%
- Brand 119%
- Brand 214%
- Brand 311%
- Brand 49%
- Brand 57%
- Brand 67%
Demand
Night Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Night Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- night cream505K/yr
- wrinkle cream for women293K/yr
- wrinkle cream for face deep wrinkles68K/yr
- cetaphil night cream49K/yr
- anti wrinkle cream39K/yr
- eucerin night cream43K/yr
- la roche posay night cream34K/yr
- crema para las arrugas de la cara35K/yr
- face firming cream30K/yr
- best anti aging skin care products17K/yr
Reviews and returns
What reviews say buyers love and hate about Night Cream
We read the reviews and the return reasons for every product selling here.
“Allergic Reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Night Cream questions
Answered from the same tracked data.









