Night Cap

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months

237K

Growth, 90 days vs prior 90

-22.3%

Conversion, latest week

2.7%

Market size, estimated

$74Ka year

Peak month

December1.9× the quietest month

Top search term

night cap69K searches a year

Listings sell for $11.49 on average, from $4.89 to $28.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.49 that is $1K to $3K a year per listing.

Average price

$11.49under the $15 to $100 sweet spot

Price range

$4.89–$28.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #172 within Hair Bonnets. It carries 8,335 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#172in Hair Bonnets

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

8,335per listing

Listings tracked

46

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months