nicki minaj
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$23.93avg listing price — sweet spot $15–$100
Price range
Great$8.75–$45.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good651.27avg incumbent reviews — the moat a new listing must climb
Market size
Good$301K$301K/yr · 377K searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-26.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nicki minaj is a $301K/yr Amazon United States market (377K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
nicki minaj market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $239K–$299K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #1,715
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 5.6%
- Avg brand age
- 56 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
91
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Nicki Minaj94%
- Kesysova4%
- MAGJIUKE2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.0% search growth over the last 90 days.Peak months: Sep, Nov, Dec · busiest ÷ quietest = 4.0×
Top nicki minaj search terms
- nicki minaj perfume146K/yr
- nicki minaj77K/yr
- pink friday perfume21K/yr
- nicki12K/yr
- nikki minaj perfume for women20K/yr
- pink friday 2 perfume23K/yr
- nicki minaj pink friday perfume10K/yr
- nicki minaj flag20K/yr
- pink friday9K/yr
- nicki minaj merch9K/yr
Top nicki minaj products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nicki Minaj Pink Friday - Eau de Parfum - Floral Musk Fragrance - Womens Perfume
Nicki Minaj$27.614.6★1,127 rev
Nicki Minaj Mini 3 Piece Gift Set (Pink Friday) 0.25 oz / 7 mL
Nicki Minaj$25.204.6★162 rev
Nicki Minaj Pink Friday 2 for Women Eau de Parfum Spray 3.4 Ounce
Nicki Minaj$45.314.6★600 rev
Nicki Minaj Minajesty for Women Body Mist 3.4 Ounce
Nicki Minaj$25.934.7★394 rev
Nicki Minaj Onika Eau De Parfume Spray for Women 3.4 Ounces
Nicki Minaj$22.444.6★864 rev
Newest
by launch date
Nicki Minaj Pink Friday 2 for Women Body Mist 8.0 oz
Nicki Minaj$10.3384 rev
Nicki Minaj Mini 3 Piece Gift Set (Pink Friday) 0.25 oz / 7 mL
Nicki Minaj$25.20162 rev
Nicki Minaj Pink Friday 3Pc Women Set (Window Box)
Nicki Minaj$36.9327 rev
Nicki M Minajesty 3.4 Edp L+ 4.0 Bm +3.4 Bc (129519)
Nicki Minaj$30.4629 rev
Nicki Minaj Onika 3Pc Women Set (Window Box)
Nicki Minaj$30.2325 rev
Trending
90-day click momentumNicki Minaj Pink Friday 2 for Women Body Mist 8.0 oz
Nicki Minaj$10.334.8★
Nicki Minaj Pink Friday 3Pc Women Set (Window Box)
Nicki Minaj$36.934.6★
Nicki Minaj Pink Friday - Eau de Parfum - Floral Musk Fragrance - Womens Perfume
Nicki Minaj$27.614.6★
Nicki M Minajesty 3.4 Edp L+ 4.0 Bm +3.4 Bc (129519)
Nicki Minaj$30.464.2★
Nicki Minaj Pink Friday Eau de Parfum Spray for Women 3.4 Ounce
Nicki Minaj$28.064.7★
What buyers say about nicki minaj
What buyers praise and complain about, mined from review topics.What buyers love
“The scent is light”
“worth every penny”
“Great variety wife loves the bottles”
“Great size”
“Great gift”
“it lasts all day”
“I love the design”
“good for night and day”
“Exactly as described”
“pretty this is”
What buyers complain about
“Doesnt smell as good as I thought”
“Is big”
“Not worth the money”
“Plus the bottle was leaky”
“it doesnt last”
“The bottles have a cheap feel”
“Dont stick at all fades fast”
“the plastic is thin”
“Trying to pop off the mini Nicki heads can be a bit difficult”
Top return reasons
Common questions
- Is nicki minaj profitable to sell on Amazon United States?
- The niche generates $301K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the nicki minaj niche?
- 3 brands and 91 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nicki minaj?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.1%.
- When does demand for nicki minaj peak?
- Demand peaks in Sep–Nov–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the nicki minaj niche?
- Listings span $8.75–$45.31; the average listing price is $23.93 (sweet spot $15–$100). The average incumbent carries 651 reviews — the moat a new listing must climb.