Nicki Minaj

Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $301K a year.

Searches, last 12 months

377K

Growth, 90 days vs prior 90

-26.0%

Conversion, latest week

3.3%

Market size, estimated

$301Ka year

Peak month

December4.0× the quietest month

Top search term

nicki minaj perfume146K searches a year

Listings sell for $23.93 on average, from $8.75 to $45.31. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $23.93 that is $12K to $18K a year per listing.

Average price

$23.93inside the $15 to $100 sweet spot

Price range

$8.75–$45.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$12K–$18K

Returns

0.1%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #1,715 within Women's. It carries 651 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

100%

Out of stock, average day

5.6%

Average rank

#1,715in Women's

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

651per listing

Listings tracked

15

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months