Is nicka k new york profitable to sell on Amazon United States?

The niche generates $339K/yr across 25 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -22.4%. Flapen's verdict: Skip it (36/100).

How competitive is the nicka k new york niche?

4 brands and 49 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nicka k new york?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Smell. The return rate is 0.7%.

When does demand for nicka k new york peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 5.6× the quietest.

What does it cost to enter the nicka k new york niche?

Listings span $4.60–$13.76; the average listing price is $7.74 (sweet spot $15–$100). The average incumbent carries 12,355 reviews — the moat a new listing must climb.

nicka k new york

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Market size

Good$339K

$339K/yr · 1.1M searches

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$7.74

avg listing price — sweet spot $15–$100

Review moat

Bad12,355.48

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-22.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$4.60–$13.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, nicka k new york is a $339K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

nicka k new york market data

Units sold / yr: 60K–80K; avg 3,000–4,000/product
Revenue / yr: $464K–$619K; units × avg price
Conversion rate: 3.9%
Avg BSR: #3,316
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 43 months
Avg seller age: 129 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

e.l.f.91%
NICKA K NEW YORK6%
Summer Ferenity2%
LUVCOSY1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.4% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.6×

Open Trend

Top nicka k new york search terms

elf lip balm643K/yr -15.5%3.8% conv.
elf squeeze me lip balm116K/yr -25.0%4.3% conv.
nk lip gloss72K/yr -22.2%1.8% conv.
lip gel26K/yr -12.0%0.9% conv.
lip balm elf23K/yr -9.0%3.3% conv.
nicka k new york54K/yr -69.9%0.2% conv.
elf chapstick18K/yr -1.6%5.0% conv.
tube lip gloss19K/yr -27.3%0.2% conv.
nk lip gel17K/yr -25.3%1.3% conv.
squeeze lip gloss19K/yr -26.3%0.5% conv.

All search terms

Top nicka k new york products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

e.l.f. Squeeze Me Lip Balm Moisturizing Lip Balm For A Sheer Tint Of Color Infused With Hyaluronic Acid Vegan & Cruelty-free Strawberry

e.l.f.$4.744.6★26,453 rev

e.l.f. Squeeze Me More Lip Balm Duo Moisturizing Balm For A Sheer Tint Of Color Made With Hyaluronic Acid Vegan & Cruelty-Free Mango & Watermelon

e.l.f.$8.514.6★26,453 rev

e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Yummy Gummy

e.l.f.$8.104.6★6,629 rev

e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Strawberry Shortcake

e.l.f.$8.624.6★6,629 rev

e.l.f. Squeeze Me Lip Balm Moisturizing Lip Balm For A Sheer Tint Of Color Infused With Hyaluronic Acid Vegan & Cruelty-Free Blueberry

e.l.f.$4.804.6★26,453 rev

Newest

by launch date

e.l.f. SKIN Thirst Burst Lip Treatment Hydrating Lip Balm Moisturizer for Plumping & Relieving Dry Lips Vegan & Cruelty-Free Guava

e.l.f.$7.9175 rev

2mo ago

e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Pink Lemonade

e.l.f.$8.646,629 rev

3mo ago

Keychain Cap Holder for 0.21oz e.l.f. Squeeze Me Lip Balm 4 Packs Portable Lip Gloss Replacement Cover Holder Trendy Accessories for Bags Keys etc. Womens Fashion Accessory (Lip Balm NOT Included)

LUVCOSY$8.5739 rev

5mo ago

e.l.f. Glow Reviver Lip Oil Stick Tinted Non-Sticky & Hydrating For A Soft-Shine Finish Vegan & Cruelty-Free Loveslick

e.l.f.$9.821,792 rev

7mo ago

e.l.f. Squeeze Me Lip Balm Moisturizing Lip Balm For A Sheer Tint Of Color Infused With Hyaluronic Acid Vegan & Cruelty-Free Blueberry

e.l.f.$4.8026,453 rev

7mo ago

What buyers say about nicka k new york

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry16%

“Super moisturizing”

Color15%

“color is accurate”

Smell12%

“Great smell”

Soft Feel9%

“Glides on smooth”

Quality-Overall8%

“The tube for this lipstick is also a good quality”

Value For Money6%

“Good value for money”

Brightness/Shine/Glow4%

“I love this gloss”

Texture/Consistency-Overall2%

“nice texture”

Advertised Vs Actual Product2%

“Just what I wanted”

Thickness2%

“The gel is not too thick”

What buyers complain about

Size-Overall12%

“Not a good fit”

Adhesion/Stickiness12%

“definitely NOT sticky”

Smell9%

“HAVE NO SMELL AT ALL”

Moist/Dry7%

“Dryness”

Color5%

“wrong color”

Durability3%

“Does not last”

Leak-Proof2%

“It leaks”

Thickness2%

“thicker than i expected”

Value For Money2%

“Too expensive”

Quality-Overall2%

“Disappointing Performance from a Brand I Usually Love”

Top return reasons

Color33%

Advertised Vs Actual Product13%

Size-Overall10%

Product Condition8%

Smell8%

Adhesion/Stickiness5%

Moist/Dry3%

Value For Money3%