Nicka K New York

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $339K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-22.4%

Conversion, latest week

3.9%

Market size, estimated

$339Ka year

Peak month

December5.6× the quietest month

Top search term

elf lip balm643K searches a year

Listings sell for $7.74 on average, from $4.60 to $13.76. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $7.74 that is $23K to $31K a year per listing.

Average price

$7.74under the $15 to $100 sweet spot

Price range

$4.60–$13.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

$23K–$31K

Returns

0.7%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,316 within Lip Care. It carries 12,355 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#3,316in Lip Care

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

12,355per listing

Listings tracked

25

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

43 months