Is nick stick profitable to sell on Amazon United States?

The niche generates $64K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Skip it (35/100).

How competitive is the nick stick niche?

4 brands and 25 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nick stick?

Top complaints mined from reviews: Functionality-Overall, Sensitivity-Overall, Advertised Vs Actual Product. The return rate is 0.1%.

What does it cost to enter the nick stick niche?

Listings span $4.06–$19.77; the average listing price is $11.98 (sweet spot $15–$100). The average incumbent carries 4,213 reviews — the moat a new listing must climb.

nick stick

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good$11.98

avg listing price — sweet spot $15–$100

Growth

Okay+5.3%

90-day search growth — must beat 0% to launch

Price range

Okay$4.06–$19.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,212.5

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$64K

$64K/yr · 44K searches

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, nick stick is a $64K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

nick stick market data

Units sold / yr: 6K–8K; avg 750–1,000/product
Revenue / yr: $72K–$96K; units × avg price
Conversion rate: 12.1%
Avg BSR: #4
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 106 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Pacific Shaving Company57%
Clubman35%
BARBERUPP5%
Classic Samurai3%

Demand

Weekly Amazon search volume, last 32 weeks — +5.3% search growth over the last 90 days.

Open Trend

Top nick stick search terms

nick stick21K/yr +4.6%13.3% conv.
nick sticks for shaving cuts13K/yr -2.4%14.5% conv.
shaving nick stick4K/yr +35.4%14.1% conv.
shaving nick bleeding stop5K/yr -23.4%14.0% conv.
nickstick2K/yr +154.6%1.0% conv.

All search terms

Top nick stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pacific Shaving Company Nick Stick - A Shave Essential - Puts Nicks in Their Place - Liquid Roll-On Applicator Dries Clear - With Vitamin E & Aloe Vera (0.25 Oz 2 Pack)

Pacific Shaving Company$17.744.5★2,288 rev

Clubman Jumbo Styptic Pencil Treat and Seal Shaving Cuts Instantly Anti-hemorrhaging Stick First Aid Device White 1 oz

Clubman$4.064.7★7,934 rev

BARBERUPP Styptic Stick Shave Accessories (Green Stix 3 Pack) Stops Bleeding For Razor Nicks For Men & Women - Sanitary and Great For Barbers or Personal

BARBERUPP$9.984.4★4,273 rev

Classic Samurai Styptic Pen Type Traditional Shaving Cut Alum Block 12-Pack

Classic Samurai$12.214.6★211 rev

Clubman Pinaud Styptic Pencil Travel Size .33 oz (Pack of 3)

Clubman$8.114.8★10,557 rev

Newest

by launch date

Pacific Shaving Company 2 Nick Sticks + 1 Fresh Mint Lip Balm SPF 15 - A Shave Essential - Puts Nicks in Their Place - Liquid Roll-On Applicator Dries Clear - With Vitamin E & Aloe Vera (3 Pieces)

Pacific Shaving Company$19.7712 rev

11mo ago

Classic Samurai Styptic Pen Type Traditional Shaving Cut Alum Block 12-Pack

Classic Samurai$12.21211 rev

4y ago

BARBERUPP Styptic Stick Shave Accessories (Green Stix 3 Pack) Stops Bleeding For Razor Nicks For Men & Women - Sanitary and Great For Barbers or Personal

BARBERUPP$9.984,273 rev

11y ago

Pacific Shaving Company Nick Stick - A Shave Essential - Puts Nicks in Their Place - Liquid Roll-On Applicator Dries Clear - With Vitamin E & Aloe Vera (0.25 Oz 2 Pack)

Pacific Shaving Company$17.742,288 rev

11y ago

Clubman Pinaud Styptic Pencil Travel Size .33 oz (Pack of 3)

Clubman$8.1110,557 rev

12y ago

What buyers say about nick stick

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product21%

“As advertised”

Efficiency15%

“Superbly effective attic product”

Quality-Overall13%

“Excellent Product”

Value For Money12%

“Good price”

Ease Of Use6%

“Easy to use”

Cutting/Trimming4%

“Great for handling those pesky razor cuts for men”

Adhesion/Stickiness4%

“This Nick Stick is great”

Size-Overall2%

“Good sized,”

Residue2%

“doesnt leave any residue it dissolves immediately”

Functionality-Overall2%

“The Most Effective Styptic”

What buyers complain about

Functionality-Overall22%

“Doesnt work for me”

Sensitivity-Overall7%

“these things burn so bad”

Advertised Vs Actual Product7%

“Listing very misleading”

Value For Money7%

“Not worth the money”

Size-Overall7%

“Very large”

Ease Of Use6%

“Little hard to apply”

Allergies6%

“i have sensitive skin”

Residue6%

“Leaves residue”

Side Effects4%

“I might just have an adverse reaction to it”

Strength4%

“Flimsy, Ill go back to the stick much better”

Top return reasons

Functionality-Overall18%

Advertised Vs Actual Product18%

Defective Material/Parts13%

Size-Overall12%

Value For Money7%

Adhesion/Stickiness6%

Leak-Proof5%

Product Condition5%

Moist/Dry4%

Ingredients-Overall2%

Common questions

Is nick stick profitable to sell on Amazon United States?: The niche generates $64K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Skip it (35/100).
How competitive is the nick stick niche?: 4 brands and 25 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nick stick?: Top complaints mined from reviews: Functionality-Overall, Sensitivity-Overall, Advertised Vs Actual Product. The return rate is 0.1%.
What does it cost to enter the nick stick niche?: Listings span $4.06–$19.77; the average listing price is $11.98 (sweet spot $15–$100). The average incumbent carries 4,213 reviews — the moat a new listing must climb.