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Nick Stick

Fail

The top 5 brands take 100% of clicks, so Nick Stick is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$64K/yr44K searches / yr
90-day growth
+5.3%search demand this quarter
Competition
97%top-5 click share · 4 brands · 25 sellers

Flapen Score

Nick Stick against its category

The dotted line is the Beauty & Personal Care average. Past it, Nick Stick is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nick Stick market on Amazon at a glance

Shoppers on Amazon United States searched for Nick Stick 44K times last year and spent an estimated $64K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+5.3%
Conversion, latest week
12.1%
Market size, estimated
$64Ka year
Top search term
nick stick21K searches a year

02 · Price

A sale here is worth $11.98.

Listings sell for $11.98 on average, from $4.06 to $19.77. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $11.98 that is $9K to $12K a year per listing.

Average price
$11.98under the $15 to $100 sweet spot
Price range
$4.06–$19.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$12K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Men's. It carries 4,213 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#4in Men's
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
4,213per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 106 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
106 months

Products

Top Nick Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 235%
  • Brand 35%
  • Brand 43%

Demand

Nick Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '25Spike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.5× · 8 of 12 months tracked

Search terms

Top Nick Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nick stick21K/yr
  • nick sticks for shaving cuts13K/yr
  • shaving nick stick4K/yr
  • shaving nick bleeding stop5K/yr
  • nickstick2K/yr

Reviews and returns

What reviews say buyers love and hate about Nick Stick

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Advertised Vs Actual Product”
22%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Doesnt work for me”
A buyer, on “Functionality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Nick Stick questions

Answered from the same tracked data.